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All Journal Marhalado Manfaat: Jurnal Pengabdian Pada Masyarakat Indonesia
Fitri Adi Setyorini
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Engineering Law, Crime, Criminology & Criminal Justice

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Penerapan Iptek Dalam Peningkatkan Kapasitas Produksi Keripik Pisang Pada UMKM Safnur Di Desa Lengkong Kecamatan Rakit Kabupaten Banjarnegara M. Aris Pujiyanto; Dwi Putrianan N Kinding; Muhamad Solekan; Fitri Adi Setyorini
Manfaat : Jurnal Pengabdian Pada Masyarakat Indonesia Vol. 1 No. 3 (2024): Agustus : Manfaat : Jurnal Pengabdian Pada Masyarakat Indonesia
Publisher : Asosiasi Riset Ilmu Tanaman Dan Hewan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/manfaat.v1i3.87

Abstract

The application of appropriate technology has an important role in increasing the production capacity and product quality of MSMEs. This service aims to increase the production capacity of Safnur MSMEs in Lengkong Village, Rakit District, Banjarnegara Regency through the implementation of a spinner tool. The results of the service showed that the use of the spinner tool succeeded in increasing production capacity from 10 kg to 15 kg per day, as well as reducing drying time by up to 66%. In addition, the quality of banana chips products also increases significantly with lower oil content, resulting in products that are crisper and last longer. The training and assistance provided to Safnur MSME workers ensures optimal use of spinner tools, increasing production efficiency and consistency. The implications of the results of this service are not only increasing income and business sustainability of Safnur MSMEs but also opening up new job opportunities for the surrounding community. This success can be used as a model for the development of other MSMEs in the area. Recommendations are given for the continued use of spinner tools and the development of MSMEs through appropriate technology support, ongoing training, and collaboration with the government and related institutions.
Peningkatan Pengetahuan Pentingnya Sertifikasi Halal Sebagai Strategi Peningkatan Daya Saing UMKM di Kabupaten Banjarnegara M. Aris Pujiyanto; Fitri Adi Setyorini
MARHALADO : Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 4 (2023): November: MARHALADO: Jurnal Pengabdian kepada Masyarakat
Publisher : Arsil Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62287/marhalado.v1i3.23

Abstract

This journal discusses efforts to increase knowledge about the importance of halal certification as a strategy to increase the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in Banjarnegara Regency. Halal certification is a key factor in expanding market access and increasing consumer confidence. The aim of this research is to increase the understanding of the MSME group in Banjarnegara Regency regarding the basic concept of halal certification, its significance in the context of business competitiveness, and its positive impact on local economic growth. The method of increasing knowledge involves outreach activities and workshops directly to MSME groups. The results are expected to have a positive impact on increasing awareness and implementation of halal certification among MSMEs, which in turn will contribute to increasing competitiveness and economic growth in Banjarnegara Regency.
Peningkatan Keterampilan Digital Marketing Melalui Metode Rebranding Produk Bagi Kelompok UMKM Di Kabupaten Banjarnegera Fitri Adi Setyorini; M. Aris Pujiyanto
MARHALADO : Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 4 (2023): November: MARHALADO: Jurnal Pengabdian kepada Masyarakat
Publisher : Arsil Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62287/marhalado.v1i3.32

Abstract

This journal discusses efforts to improve digital marketing skills in the context of empowering Micro, Small, and Medium Enterprises (MSMEs) groups in Banjarnegera Regency through the application of product rebranding methods. The main objective of this research is to increase the digital presence and competitiveness of MSME products in the online market. The research method involves collaboration between researchers and a selected group of MSMEs. The product rebranding process is carried out with a focus on developing brand identity, online layout, and digital marketing strategies. Special training is provided to members of the MSME group to increase their understanding of the use of digital platforms, social media, and other online marketing techniques. The research results show that the application of the product rebranding method significantly improves the digital marketing skills of the MSME group. We saw an increase in the number of website visitors, engagement on social media, and an increase in overall sales. In addition, members of the MSME group also reported an increase in their confidence and understanding of digital marketing strategies.
Co-Authors Dwi Putrianan N Kinding M. Aris Pujiyanto Muhamad Solekan