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Arsila, Yusra
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Religion Humanities Education Languange, Linguistic, Communication & Media Other

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IMPLEMENTATING EDUCATIONAL CONCEPTS OF ATHIYAH AL ABRASYI AT THE GHIFARI FOUNDATION SLEMAN YOGYAKARTA Arsila, Yusra; Isnaini, Rohmatun Lukluk; Muhammad, Rozhin Wrya
INTIHA: Islamic Education Journal Vol. 2 No. 2 (2025): Islamic Education
Publisher : Prodi Pendidikan Agama Islam STAI Darul Falah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58988/intiha.v2i2.329

Abstract

The type of research used by the authors in this study was qualitative research. This method was used to describe the implementation of educational concepts of Atthiyah Al Abrasyi. The data collection techniques were interviews, observation, and documentation. Means of data reduction, data display, conclusion drawing, and data verification were used by the authors as data analysis. The results of this study were the strategies for strengthening the morals of students at the Ghifari Foundation, namely: (a) carrying out praiseworthy moral habits; (b) holding Dhuha prayers and Dhuhur prayers in the congregation; (c) having fun learning methods; and (d) incorporating religious values into every learning activity. The existence of the educational concepts of Athiyah Al Abrasyi at the Ghifari Foundation is contained in the foundation's vision and mission, which is then implemented into a learning strategy. The Ghifari Foundation implements it in the form of the following strategies: (a) instilling love for the Qur'an in children; (b) setting murottal every morning to greet students when they arrive; (c) memorizing selected hadiths using the movement method; (d) memorizing and applying daily prayers; (e) giving appreciation for each student's progress; (f) training students to be brave; and (g) training students to save.
IMPLEMENTATION OF THE MARKETING MIX FOR EDUCATIONAL SERVICES AT SENIOR HIGH SCHOOL MUHAMMADIYAH 1 YOGYAKARTA Ridlo, Wildani; Arsila, Yusra; Haeqal, Muhammad; Arifin, Zainal
INTIHA: Islamic Education Journal Vol. 2 No. 3 (2025): Islamic Education
Publisher : Prodi Pendidikan Agama Islam STAI Darul Falah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58988/intiha.v2i3.356

Abstract

This research aims to explore the implementation of marketing strategies for educational services at SMA Muhammadiyah 1 Yogyakarta to attract the interest of prospective new students and maintain the loyalty of existing students by optimizing the marketing mix 7P strategy. This research employed descriptive analytical qualitative research with observation, interviews, and documentation data collection techniques. It revealed that the comprehensive, innovative, and effective marketing mix (7P) was implemented at Muhammadiyah Senior High School 1 Yogyakarta. The school offered superior products, varied prices with scholarship schemes, strategic location, active multi-channel promotion, quality human resources through selective recruitment and competency development, complete facilities, and SNP standard learning process management. This strategy increased public interest by 25-30% (2019-2023) and maintained student loyalty. This research is limited due to exploring marketing strategies for educational services in one private high school in Yogyakarta. Generalizations of findings should be achieved by considering the unique characteristics of each educational institution. Comparative studies with similar educational institutions can be conducted for further research to identify and explore the impact of effective educational service marketing strategies.
Co-Authors Haeqal, Muhammad Muhammad, Rozhin Wrya Ridlo, Wildani Rohmatun Lukluk Isnaini, Rohmatun Lukluk Zainal Arifin