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All Journal MILRev: Metro Islamic Law Review INTIHA : Islamic Education Journal
Haeqal, Muhammad
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Religion Humanities Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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IMPLEMENTATION OF THE MARKETING MIX FOR EDUCATIONAL SERVICES AT SENIOR HIGH SCHOOL MUHAMMADIYAH 1 YOGYAKARTA Ridlo, Wildani; Arsila, Yusra; Haeqal, Muhammad; Arifin, Zainal
INTIHA: Islamic Education Journal Vol. 2 No. 3 (2025): Islamic Education
Publisher : Prodi Pendidikan Agama Islam STAI Darul Falah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58988/intiha.v2i3.356

Abstract

This research aims to explore the implementation of marketing strategies for educational services at SMA Muhammadiyah 1 Yogyakarta to attract the interest of prospective new students and maintain the loyalty of existing students by optimizing the marketing mix 7P strategy. This research employed descriptive analytical qualitative research with observation, interviews, and documentation data collection techniques. It revealed that the comprehensive, innovative, and effective marketing mix (7P) was implemented at Muhammadiyah Senior High School 1 Yogyakarta. The school offered superior products, varied prices with scholarship schemes, strategic location, active multi-channel promotion, quality human resources through selective recruitment and competency development, complete facilities, and SNP standard learning process management. This strategy increased public interest by 25-30% (2019-2023) and maintained student loyalty. This research is limited due to exploring marketing strategies for educational services in one private high school in Yogyakarta. Generalizations of findings should be achieved by considering the unique characteristics of each educational institution. Comparative studies with similar educational institutions can be conducted for further research to identify and explore the impact of effective educational service marketing strategies.
Bank Interest in the Contemporary Era: Problem of Ad'afan Muda'afah Interpretation in Determining Law of Usury Karimuddin, Karimuddin; Haeqal, Muhammad; Efendi, Rahmad; Marhadi, Marhadi; Meidina, Ahmad Rezy
MILRev: Metro Islamic Law Review Vol. 3 No. 1 (2024): MILRev: Metro Islamic Law Review
Publisher : Faculty of Sharia, IAIN Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32332/milrev.v3i1.8948

Abstract

Usury in Islam is a prohibited system in the Qur'an and hadith. The system is not recognized in the modern banking system, leading to different opinions among Muslims in determining the legality of bank interest. Therefore, this research aimed to explore the contemporary law of bank interest, focusing on the different opinions among the mufasir on the definition of Ad'afan Muda'afah as a basis for determining the legality of usury. A normative method was adopted, and a literature review of several scholars was conducted on usury law and the interpretation of Ad'afan Muda'afah. The data was analyzed considering the modern banking system within the framework of Islamic law, particularly Maqashid Shari'ah. The results showed that the difference in the illat used for bank interest law varied in legal conclusions. Despite efforts to forbid bank interest, Muslims did not attain a definite solution to avoid this issue. Consequently, bank interest was temporarily sanctioned under certain conditions such as not being compounded, having low interest, and not comprising any form of persecution. To address this problem, Muslims should support the existence of Islamic bank producing muamalah products according to Islamic Sharia.
Co-Authors Arsila, Yusra Karimuddin, Karimuddin Marhadi Marhadi, Marhadi Meidina, Ahmad Rezy Rahmad Efendi Ridlo, Wildani Zainal Arifin