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All Journal ADI Journal on Recent Innovation (AJRI) Startupreneur Business Digital (SABDA Journal)
Rahardja, Fransisca
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Religion Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering

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Gamification in Digital Startups: Enhancing User Engagement and Business Growth Rahardja, Fransisca; Choi, Lee Kyung; Wijaya, Rizky Charles; Sunarjo, Richard Andre
Startupreneur Business Digital (SABDA Journal) Vol. 4 No. 1 (2025): Startupreneur Business Digital (SABDA)
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/sabda.v4i1.639

Abstract

Gamification has become an essential approach for digital startups, offering innovative ways to boost user engagement and support business growth. By incorporating game like elements such as rewards, challenges, and point systems into digital platforms, startups can enhance user interaction, satisfaction, and loyalty. This study investigates the role of gamification in increasing user engagement and driving business growth in digital startups. The research adopts a mixed method approach, including surveys conducted with digital startups that have implemented gamification strategies, alongside detailed case studies to explore its practical applications. The results reveal that startups utilizing gamification experience a marked improvement in user interaction and retention, which in turn positively impacts their overall business growth. Enhanced customer loyalty and increased revenue generation are among the key benefits identified. Furthermore, the study highlights the potential for startups to leverage personalized gamification approaches to further optimize user experiences and achieve sustainable growth. These findings suggest that gamification is not only a valuable tool for engaging users but also a strategic asset for achieving long-term success in the competitive digital market. Future research should explore how industry specific gamification techniques can be applied more effectively across different sectors.
Cybersecurity Risk Assessment Framework for Blockchain-Based Financial Technology Applications Dinarwati, Dini; Ilham, Muhammad Ghifari; Rahardja, Fransisca
ADI Journal on Recent Innovation Vol. 6 No. 2 (2025): March
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/ajri.v6i2.1197

Abstract

The integration of blockchain technology into financial technology (fintech) applications has transformed the financial industry by offering enhanced transparency, efficiency, and trust. However, this integration also introduces complex cybersecurity challenges that could jeopardize data integrity, operational reliability, and user trust. To address these issues, this study aims to develop a Cybersecurity Risk Assessment Framework tailored specifically for blockchain based fintech applications. Using a mixed methods approach, the study com- bines qualitative insights from expert interviews with quantitative risk analysis techniques, including Failure Mode and Effects Analysis (FMEA). This method facilitates the identification and evaluation of critical threats such as smart contract vulnerabilities, consensus mechanism attacks, and unauthorized access to sensitive data. The proposed framework is validated through case studies of existing blockchain-based fintech platforms to assess its practicality and robustness. Results show that the framework effectively identifies and mitigates potential risks, thereby improving system security and operational resilience. This research bridges the gap between theoretical cybersecurity principles and practical fintech applications, providing actionable strategies for industry practitioners and policymakers. The study concludes that adopting the framework enhances the security posture of blockchain-based fintech ecosystems, enabling innovation while safeguarding against evolving cybersecurity threats.
Co-Authors Choi, Lee Kyung Dinarwati, Dini Ilham, Muhammad Ghifari Sunarjo, Richard Andre Wijaya, Rizky Charles