Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal Startupreneur Business Digital (SABDA Journal) International Transactions on Artificial Intelligence (ITALIC)
Wahyudi, Otniel Feliks Putra
Unknown Affiliation
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Entrepreneurial Marketing Mindset as a Determining Factor for Digital Startup Success Pangilinan, Greian April; Audiah, Sipah; Shauqy, Muhammad Rifat; Wahyudi, Otniel Feliks Putra
Startupreneur Business Digital (SABDA Journal) Vol. 4 No. 1 (2025): Startupreneur Business Digital (SABDA)
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/sabda.v4i1.695

Abstract

This research explores the Entrepreneurial Marketing Mindset as a critical determinant of digital startup success in Indonesia’s dynamic and competitive market environment. Startups often face significant challenges, including resource limitations, market uncertainty, and the pressing need for continuous innovation and adaptation to maintain relevance. This study employs a Quantita- tive Approach, gathering data from 100 digital startups that have been operating for over two years. Multiple Linear Regression Analysis was used to evaluate the relationship between Entrepreneurial Marketing Mindset and key success metrics, such as product innovation, adaptability to market demands, and customer satisfaction. The findings reveal that adopting an Entrepreneurial Marketing Mindset significantly enhances a startup’s ability to innovate and respond swiftly to changing market dynamics. By fostering flexibility and creativity, this mindset empowers startups to navigate uncertainties, overcome market fragmentation, and establish a competitive edge. These insights are not only relevant for Indonesia but also extend to other regions with similar market conditions. In Southeast Asia, for example, fragmented markets and cultural diversity demand customized approaches, while in South Asia, accelerating digital transformation calls for adaptability and innovative strategies. Startups that embrace this mindset can develop tailored marketing strategies, optimize resource utilization, and achieve sustainable growth. This research underscores the pivotal role of Entrepreneurial Marketing Mindset in building resilience, fostering innovation, and ensuring the long-term success of digital startups in highly dynamic environments.
Analysis of the Effectiveness of Visual Language and Narrative in Conveying Value Propositions in Pitching Decks Rahardja, Untung; Budiarto, Mukti; Lutfiyah, Konita; Wahyudi, Otniel Feliks Putra; Azz, Istajib Kulla Himmy; Azizah, Nur; Julianingsih, Dwi
International Transactions on Artificial Intelligence Vol. 3 No. 2 (2025): May
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/italic.v3i2.807

Abstract

A pitching deck is a strategic communication medium that plays a crucial role in delivering value propositions to prospective investors in a concise yet persuasive manner. The effectiveness of message delivery through a pitching deck is highly determined by the quality of the visual language and narrative employed. This study aims to analyze how visual elements such as color, typography, infographics, and iconography interact synergistically with the narrative structure to convey complex business values more intuitively and emotionally. The methodology used is a literature study with a thematic analysis approach of scientific sources published within the last five years. The findings indicate that consistent visual integration and structured narrative not only enhance audience understanding but also strengthen memory retention and emotional engagement with the presented business ideas. Specifically, this combined approach opens significant opportunities for the development of intelligent models capable of adaptively evaluating and recommending pitching deck designs with personalization. The implications of this study point to the need for communication decision support systems that focus not only on business content but also on how data driven technologies and algorithms can improve the quality of visual narrative elements as persuasive tools in the startup and investment world. 
Co-Authors Audiah, Sipah Azz, Istajib Kulla Himmy Budiarto, Mukti Julianingsih, Dwi Lutfiyah, Konita Nur Azizah Pangilinan, Greian April Shauqy, Muhammad Rifat Untung Rahardja