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All Journal Eduvest - Journal of Universal Studies Journal of Economics, Assets, and Evaluation
Fawzi, Fiddini Sharika
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Aerospace Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Health Professions Neuroscience Social Sciences

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Digital Transformation: A Strategic Imperative for Modern Enterprises Musahid, Fayza Namira; Fawzi, Fiddini Sharika; Maghfuriyah, Alfi; Hertin, Revita Desi; Wijaya, Hadi; Anjara, Febria; Nugroho, Feri; Listiana, Nora; Istiqomah, Nurul Aslamiah
Journal of Economics, Assets, and Evaluation Vol. 2 No. 1 (2024): September
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jeae.v2i1.456

Abstract

Digital transformation has become essential for businesses across various sectors, significantly impacting customer relationships, internal processes, and value creation. This paper reviews the critical insights and frameworks related to digital transformation, focusing on strategic alignment, digital maturity, and implementation challenges. It synthesizes findings from recent studies to offer a comprehensive understanding of the process and its implications. Key literature highlights the necessity of a clear, well-defined strategy that integrates digital initiatives with broader business objectives. The study employs a systematic literature review method, collecting data from scientific articles, industry reports, and conference proceedings. It analyzes this data through thematic and comparative approaches to develop a structured roadmap for digital transformation. The findings emphasize the importance of assessing digital maturity, addressing resistance to change, and ensuring interoperability between new and existing systems. Challenges such as organizational resistance and lack of strategic direction are discussed, along with recommendations for a phased implementation approach. Additional insights into the unique challenges faced by SMEs, advocating for tailored digital strategies. The paper concludes that successful digital transformation requires a holistic approach that encompasses strategy, technology, and organizational culture. Future research should focus on providing detailed guidelines for SMEs and exploring the long-term effects of digital transformation on organizational culture and employee engagement.
Analysis of Potential Visitors' Preferences for Tourism Website Interface Design: A Case Study of The Empat Lawang Tourism Office Website Alexander, Onki; Salamah, Ummy Gusti; Purwanto, Heru; Leonaldo, Ocin; Fawzi, Fiddini Sharika
Eduvest - Journal of Universal Studies Vol. 5 No. 5 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i5.50145

Abstract

This study investigates potential visitors’ preferences in tourism website interface design, focusing on the case of the Tourism Office website of Empat Lawang Regency. The research adopts a mixed-methods approach combining user surveys, heuristic evaluation, and usability testing to identify key interface elements influencing user experience. Findings reveal that visitors prioritize intuitive navigation, responsive design, and visually appealing content. Additionally, access speed, multi-device compatibility, and structured information significantly impact satisfaction. Unlike prior studies that center on developer-driven design, this research introduces a user-centered design perspective grounded in empirical user preferences. This shift underscores the importance of aligning design strategies with actual visitor expectations. The novelty of this work lies in its contextual application of UX principles in a regional tourism setting, offering localized design insights often overlooked in mainstream studies. The study contributes actionable design recommendations aimed at improving website usability, increasing tourist engagement, and enhancing the digital image of emerging tourist destinations like Empat Lawang.
Co-Authors Alfi Maghfuriyah Febria Anjara Hadi Wijaya Hertin, Revita Desi Heru Purwanto Istiqomah, Nurul Aslamiah Leonaldo, Ocin Musahid, Fayza Namira Nora Listiana Nugroho, Feri Onki Alexander Salamah, Ummy Gusti