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All Journal JOURNAL OF APPLIED BUSINESS ADMINISTRATION Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming JTIM : Jurnal Teknologi Informasi dan Multimedia Jurnal Abdi Insani Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Neo Journal of economy and social humanities Best Journal of Administration and Management Jurnal Masyarakat Madani Indonesia Klabat Journal of Management Journal of Economics, Assets, and Evaluation PEMIMPIN - Pengabdian Masyarakat Ilmu Pendidikan
Hadi Wijaya
Program Studi Bisnis Digital Universitas Global Jakarta
Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Public Health Social Sciences Other

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Analysis of Digital Marketing and Green Marketing Strategies to Maintain Business Sustainability on MSMEs Bandung Regency in Digital Era Dwi Rachmawati; Hadi Wijaya; Yuni Pambreni
Journal of Applied Business Administration Vol 7 No 2 (2023): Journal of Applied Business Administration
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.v7i2.6345

Abstract

This study aims to find out the influence of Digital Marketing and Green Marketing on marketing performance and Sustainability Business of MSMEs Bandung regency. With the number of respondents as many as 100 MSMEs actors. The instrument in the questionnaire is measured using a Likert scale (5 scales), while the variables are 1) Independent Variables consisting of Digital Marketing and Green Marketing, 2) Dependent Variable is Sustainability Business, 3) Mediating Variable is Marketing Performance analysis used in this study is path analysis. The results show that only Digital Marketing and Green Marketing has positive influence on sustainability business of MSMEs Bandung regency through marketing performance.
ANALYSIS OF DIGITAL MARKETING STRATEGIES ON INTEREST AND ENROLLMENT DECISIONS OF PROSPECTIVE NEW STUDENTS IN PRIVATE HIGHER EDUCATION INSTITUTIONS IN INDONESIA (A CASE STUDY OF JAKARTA GLOBAL UNIVERSITY) Hadi Wijaya; RM Chairil Andri; Dwi Rachmawati
Klabat Journal of Management Vol 4 No 2 (2023): Klabat Journal of Management
Publisher : Faculty of Economics and Business, Universitas Klabat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60090/kjm.v4i2.1007.147-162

Abstract

The research investigates the impact of Google Adwords Advertising and Social Media Marketing on the interest to register (enrollment) and enrollment decisions of potential new students at Global University Jakarta (JGU). In Indonesia, Private Higher Education Institutions (PTS) make up 66.27% of the total higher education institutions, facing intense competition for prospective students, particularly from Generation Z. The COVID-19 pandemic has expedited the transition to digital activities, necessitating continuous adaptation by universities. Generation Z, characterized by 100% internet usage and high smartphone ownership, demands innovative digital marketing strategies. The study employs a quantitative approach, collecting data through questionnaires from 172 first- and second-semester students at JGU. Path analysis is utilized to examine the relationships between Google Adwords Advertising, Social Media Marketing, interest to register, and enrollment decisions. The results indicate that both Google Adwords Advertising and Social Media Marketing significantly and positively influence the interest to register. Furthermore, interest to register significantly affects enrollment decisions. These findings emphasize the significance of effective digital marketing strategies in influencing prospective students' interest and enrollment decisions. Given that digital marketing dynamics evolve alongside changing technologies and platform algorithms, regular analysis and adaptation are recommended. This study aim to provide valuable insights for educational institutions, encouraging the utilization of Google Adwords Advertising and Social Media Marketing to enhance enrollment among prospective students. Keywords: Digital marketing, Google adwords advertising, social media marketing, interest to register, enrollment decisions.
THE INFLUENCE OF DIGITAL BRANDING ON BRAND AWARENESS AND PURCHASE DECISIONS AMONG MSMES IN PALEMBANG: A CASE STUDY ON ZANAIA ACRYLIC RM Chairil Andri; Hadi Wijaya
Klabat Journal of Management Vol 4 No 2 (2023): Klabat Journal of Management
Publisher : Faculty of Economics and Business, Universitas Klabat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60090/kjm.v4i2.1009.112-127

Abstract

Digital branding has become a necessity in the contemporary business landscape. These branding efforts often involve leveraging social media marketing and influencer marketing techniques to enhance brand awareness and drive product sales. This study aims to investigate the role of digital branding strategies at ZANAIA Acrylic Palembang in influencing brand awareness and purchase decisions for MSMEs' products or services. The independent variables encompass social media marketing and influencer marketing, while brand awareness acts as the intervening or mediating variable, and purchasing decisions represent the dependent variable. Primary data was collected using a questionnaire as the research instrument and analyzed using SPSS. The study involved a total sample of 100 respondents in Palembang City. The anticipated results of this research are expected to contribute valuable insights and serve as a reference for other SMMEs in formulating effective business strategies, targeting consumers, and optimizing their profits. Keywords: Digital Branding, Social Media Marketing, Influencer Marketing, Brand Awareness, Purchasing Decision
SOSIALISASI PENGARSIPAN DIGITAL PADA SEKOLAH SMK NEGERI 3 DEPOK Feri Nugroho; Rahmawati Ulfah; Nur Fitri Dewi; Ummy Gusti Salamah; Agnemas Yusoep Islami; Hadi Wijaya; Alfi Maghfuriyah; Revita Desi Hertin; Ali Ridho; Udriyah; Dwi Rachmawati
Jurnal Abdi Insani Vol 11 No 1 (2024): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v11i1.1286

Abstract

The use of technology has become a crucial element in various sectors, including in the realm of education. In the scope of education, technology plays an integral role in various aspects of learning and school operations. The focus of technology lies not only in the learning process, but also in the administrative and managerial aspects that underlie the daily life of school organizations. In this context, the use of technology helps achieve educational goals in a more efficient way, expands accessibility, and increases the effectiveness of educational activities. To make data management more organized and make it easier for users to manage documents. The activity method used in community service is qualitative, carried out by organizing teaching to socialize digital archives at SMK Negeri 3 Depok. Various communication techniques such as lectures and discussions are used: lectures for structured exposure, discussions for active participation of participants in discussions and questions and answers. From the results of the socialization of digital archives at SMK Negeri 3 Depok, 14 OTKP grade 12 students were actively involved. Students are invited to get to know various digital archive storage platforms such as g-Drive, spreadsheets, OneDrive, iCloud, and E-Library. From the various aspects discussed in the socialization of digital archives at SMK Negeri 3 Depok, participants have gained a broad understanding of digital archive storage platforms and services such as g-Drive, spreadsheets, OneDrive, iCloud, and E-Library. This introduction provides provisions for participants in managing digital archives, improves their skills in technology, and broadens their understanding of the benefits of digital archives in work. Participants have gained a lot of understanding and know how to organize data using various digital archiving platforms.
The Effect of Social Media Campaign Adoption: Content and Message Quality to Brand Image as a Competitive Advantage Hertin, Revita Desi; Wijaya, Hadi; Maghfuriyah, Alfi
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 5 No. 3 (2024): July
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v5i3.1834

Abstract

The development of the digital world encourages business actors to innovate in the process of introducing brands to the public. Brand image greatly influences how consumers view a product, this also greatly influences the decision to purchase a product. This brand introduction process is carried out using several methods including using social media marketing. Several factors influence the process of introducing this brand, the use of the wrong message and the use of poor-quality content will affect the results. This study aims to analyze the Influence of Content Quality and Message Quality on Brand Image Brand in MSMEs in Tirtajaya Village. With a total of 50 respondents from MSME actors, data was collected using a questionnaire which made this research method Quantitative. Based on data analysis, it was found that Content Quality and Message Quality had a positive effect on how the public views the brand. Further research can be improved by measuring other variables such as the selection of marketing media.
Penerapan Jelajah Kampus Virtual dalam Meningkatkan Pengalaman Orientasi Mahasiswa Kelas Karyawan Jakarta Global University Andri, Chairil; Oktaviati, Risna; Wijaya, Hadi
JTIM : Jurnal Teknologi Informasi dan Multimedia Vol 6 No 2 (2024): August
Publisher : Puslitbang Sekawan Institute Nusa Tenggara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35746/jtim.v6i2.583

Abstract

New employee class students frequently encounter substantial challenges in attending on-campus orientation sessions, such as time constraints, geographical barriers, and financial burdens. This study investigates the effectiveness of implementing a virtual campus tour application in assisting new employee class students at Jakarta Global University to better acquaint themselves with the campus and prepare for academic life. By leveraging technologies such as 3D mapping, 360-degree panoramic photography, and virtual reality (VR), the virtual campus tour provides an immersive and flexible experience, allowing students to explore various campus facilities at their convenience and from any location. The development method used is Multimedia Development Life Cycle (MDLC), which encompasses needs analysis, conceptualization, design, material collection, assembly, testing, and distribution. The application underwent black box testing to ensure functionality, while student perceptions were assessed through a structured questionnaire. The research results indicate that the majority of respondents, with an average positive rating of 86.3%, agree that virtual campus tours are an innovative solution that should be adopted by universities to overcome the limitations of traditional campus orientation activities.
Optimalisasi UMKM “Go Digital” Melalui Literasi Digital dan Literasi Financial UMKM Keripik Basreng Bibu Tirtajaya, Depok Rachmawati, Dwi; Wijaya, Hadi; Haryudiniarti, Ayu Nurul; Dewi, Nur Fitri
Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming Vol 7, No 2 (2024): Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstormin
Publisher : Politeknik Harapan Bersama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30591/japhb.v7i2.6569

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki kontribusi yang besar terhadap perekonomian Indonesia. Namun, hampir semua sektor usaha, terutama UMKM, terpengaruh oleh dampak ekonomi yang ditimbulkan oleh pandemi Covid-19. Pandemi ini menyebabkan Indonesia mengalami penurunan pertumbuhan ekonomi sekitar 0,1% pada tahun 2020. Tantangan utama yang dihadapi oleh para pelaku usaha terletak pada aspek pemasaran, yang sebelumnya mengandalkan penjualan langsung. Transaksi jual-beli yang biasanya dilakukan secara tatap muka sekarang harus bergeser ke ranah online secara digital. Namun kurangnya pengetahuan mengenai digital menjadi penghambat dalam prosesnya, hal ini pun dirasakan oleh UMKM Keripik Basreng Bibu di Kelurahan Tirtajaya. Minimnya informasi mengenai digital dan usaha yang masih konvensional dari pemasaran, manajemen keuangan hingga produksi menyebabkan rendahnya tingkat keberlangsungan usaha UMKM Keripik Basreng Bibu. Pengabdian masyarakat ini bertujuan untuk meningkatkan kemampuan pelaku usaha khususnya UMKM Keripik Basreng BIBU dalam literasi digital dan literasi finansial. Penggunaan teknologi informasi diharapkan dapat menjadi solusi bagi pelaku UMKM dalam mengatasi masalah penjualan, pemasaran, dan keuangan. Namun, tantangan muncul karena kesulitan dalam penerapan teknologi informasi, khususnya bagi pedagang pasar atau pelaku usaha. Perubahan perilaku yang berbasis digital memerlukan pelatihan dan pendampingan di bidang penjualan, pemasaran, dan keuangan. Solusi untuk mitra saat ini adalah pelatihan literasi digital dan literasi finansial, serta pendampingan dalam digital marketing, pengemasan, dan pencatatan keuangan untuk mendukung keberlanjutan usaha UMKM Keripik Basreng Bibu.
PENINGKATAN USAHA BUDIDAYA JAMUR TIRAM DENGAN PEMBUATAN ALAT MICROCONTROLLER PENGATUR SUHU DAN KELEMBAPAN OTOMATIS BERBASIS IOT Nora Listiana; Untung Suprihadi; Ribut Nawang Sari; Onki Alexander; Ummy Gusti Salamah; Sani Salsabil; Dwi Rachmawati; Hadi Wijayah; Nurfitridewi; Febria Anjara
Pengabdian Masyarakat Ilmu Pendidikan Vol. 3 No. 2 (2023): JURNAL PEMIMPIN - PENGABDIAN MASYARAKAT ILMU PENDIDIKAN - Edisi Agustus 2023
Publisher : FKIP Universitas Citra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37792/pemimpin.v3i2.1012

Abstract

Alat otomatis berbasis IOT dan Monitoring Labview untuk mendukung tanaman jamur di area kecil. Kami menggunakan sensor untuk mendeteksi udara suhu dan kelembaban. Kemudian hasil deteksi dari sensor tersebut akan dikirim ke Mikrokontroler yang berfungsi sebagai otak dari alat ini untuk memonitor suhu dan kelembaban tanaman jamur. Panas dan kelembapan ruang tanaman jamur juga akan terjaga ditampilkan pada monitor. Semua data akan dikirim ke Smartphone Android menggunakan jaringan WIFI (Wireless Fidelity), dan smartphone Android juga bisa mengendalikan mikrokontroler.
Pengenalan dan pelatihan Pemilu berbasis IT (E-voting) pada Badan Pengawas Pemilu (Bawaslu ) dan masyarakat di Kota Depok Nora Listiana; Untung Suprihadi; Ribut Nawang Sari; Risna Oktaviati; Halimatuz Zuhriyah; Risma Ekawati; Dwi Rachmawati; Hadi Wijaya; Nur Fitri Dewi; Febria Anjara; Anindya Hapsari
Pengabdian Masyarakat Ilmu Pendidikan Vol. 3 No. 2 (2023): JURNAL PEMIMPIN - PENGABDIAN MASYARAKAT ILMU PENDIDIKAN - Edisi Agustus 2023
Publisher : FKIP Universitas Citra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37792/pemimpin.v3i2.1013

Abstract

Abstrak Partisipasi pemilih dalam Pemilihan Umum menjadi salah satu kebutuhan untuk keberlanjutan demokrasi agar tidak terhambatnya sistem politik di Indonesia. Munculnya e-voting diharapkan dapat meningkatkan partisipasi pemilih pada Pemilihan Umum. Pemilih pemula lebih memiliki intensi untuk menggunakan e-voting pada pemilihan umum dibandingkan pemilih dewasa dan pemilih orang tua. Responden yang temasuk pemilih pemula dalam penelitian tersebut merupakan responden pada usia sekolah dan kuliah yang memiliki kemampuan untuk menggunakan teknologi, menerima dan terbuka adanya teknologi baru. Namun, di tengah optimisme pemerintah dalam penerapan e-voting, muncul tantangan besar bagi pemerintah yaitu masih awamnya masyarakat tentang e-voting. Kata Kunci : E-voting, Pemilu Teknology. Abstract Voter participation in general elections is one of the necessities for the continuation of democracy so that the political system in Indonesia is not hampered. The emergence of e-voting is expected to increase voter participation in general elections. Beginner voters have more intention to use e-voting in general elections than adult voters and elderly voters. Respondents who included novice voters in this study were respondents at school and college age who had the ability to use technology, accept and be open to new technologies. However, in the midst of the government's optimism in implementing e-voting, a major challenge arose for the government, namely that the public was still unfamiliar with e-voting. Keywords : Election, E-votting, Technology
The Role of Digital Marketing in Influencing Patient Interest to Visit Prodia Clinical Laboratory Through Corporate Image Widodo, Djoko Setyo; Rachmawati, Dwi; Wijaya, Hadi; Dewi, Nur Fitri; Udriya, Udriya
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 5 (2024): Dinasti International Journal of Economics, Finance & Accounting (November - De
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i5.3583

Abstract

In the digital era, digital marketing strategies have become a key factor in influencing consumer behavior, including in healthcare services. Prodia Clinical Laboratory, as one of the leading laboratories, leverages digital marketing to enhance its corporate image and attract patient interest. This study aims to analyze the role of digital marketing in influencing patient interest in visiting Prodia Clinical Laboratory through corporate image. The research employs a quantitative method using surveys of Prodia’s patients and prospective patients. The results show that digital marketing has a positive and significant impact on patient interest, mediated by a strong corporate image. A positive corporate image plays a crucial role in building trust and increasing patients' decisions to choose Prodia. These findings suggest that Prodia should continue improving the quality of its digital marketing efforts to maintain and enhance its corporate image and attract more patients.
Co-Authors Agnemas Yusoep Islami Alfi Maghfuriyah Ali Ridho Anindya Hapsari Ayu Nurul Haryudiniarti Dewi, Nur Fitri Dwi Rachmawati Dwi Rachmawati Fawzi, Fiddini Sharika Febria Anjara Febria Anjara Feri Nugroho Feri Nugroho Feri Nugroho Feri Nugroho Halimatuz Zuhriyah Hertin, Revita Desi Istiqomah, Nurul Aslamiah Joko Widodo Musahid, Fayza Namira Nora Listiana Nora Listiana Nora Listiana Nora Listiana Nugroho, Feri Nur Fitri Dewi Nur Fitri Dewi Nurfitridewi Nurul Aslamiah Istiqomah Nurul Aslamiah Istiqomah Nurul Aslamiah Istiqomah Oktaviati, Risna Onki Alexander Rahmawati Ulfah Revita Desi Hertin Revita Desi Hertin Revita Desi Hertin Revita Desi Hertin Ribut Nawang Sari Risma Ekawati RM Chairil Andri Sani Salsabil Udriya, Udriya Udriyah Ummy Gusti Salamah Untung Suprihadi