Claim Missing Document
Check
Articles

Found 4 Documents
Search

PENGARUH KOMPETENSI, MOTIVASI, DAN DUKUNGAN SOSIAL TERHADAP NIAT BERWIRAUSAHA MAHASISWA Subroto, Agus Andi
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 4 No. 6 (2025)
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v4i6.2791

Abstract

The purpose of this study is to evaluate how competence, motivation, and social support impact the entrepreneurial intention of students who participate in the Management study program. The background of this research is based on the importance of understanding the components that encourage students to be entrepreneurial in the midst of economic challenges and increasingly fierce job competition. A quantitative method was used to collect data, with questionnaires distributed to 53 respondents. Validity, reliability, and multiple linear regression tests were performed on the data for analysis. The results of the study show that three independent variables of competence, motivation, and social support have a significant effect on entrepreneurial intention. Motivation, among the three, is the factor that most influences the desire of students to start a business. These three variables can account for 62.1% of the variation in entrepreneurial intention, according to the determination coefficient value (R2) of 0.621. These results are in line with the Theory of Planned Behavior, which says that attitudes, subjective norms, and perceived control of behavior affect intention. The development of entrepreneurial education policies that focus on good competencies, great encouragement, and a supportive social environment is part of this research.
Pengaruh Inovasi Produk, Physical Evidence, Experimental Marketing Dan Wom Communication Terhadap Minat Pembelian Ulang (Studi Kasus Pada Konsumen Kafe Bosque Coffee) Efendi, M. Youngky; Putri, Intan Erlinia Eka Fatma; Taqwima, Agni Pretty; Subroto, Agus Andi; Mashudi, Muhammad
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (Jebma) Vol. 4 No. 1 (2024): Artikel Riset Maret 2024
Publisher : Yayasan Cita Cendikiawan Al Kharizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jebma.v4i1.3538

Abstract

Pertumbuhan bisnis Kafe di Indonesia berkembang sangat pesat. Hal ini menjadikan penelitian dilakukan bertujuan untuk mengetahui Pengaruh Inovasi Produk, Physical Evidence, Experimental Marketing dan WOM Communication terhadap Pembelian ulang pada konsumen kafe Bosque Coffee. Penelitian ini merupakan jenis penelitian kuantitatif dengan teknik Purposive Sampling. Pengumpulan data menggunakan angket kuisioner G-form dengan kriterian minimal pembelian 2x di Kafe Bosque dengan jumlah 140 responden. Hasil penelitian ini menunjukkan bahwa Inovasi produk berpengaruh terhadap pembelian ulang karena konsumen menyukai produk yang sangat bervariatif. Physical Evidence berpengaruh terhadap pembelian ulang karena fasilitas dan rasa nyaman yang menarik minat konsumen. Experimental Marketing sangat berpengaruh terhadap pembelian ulang Karena jasa yang di berikan sangat baik. WOM Communication sangat berpengaruh terhadap pembelian ulang Karena informasi yang di berikan konsumen pada konsumen lain sangat mempengaruhi konsumen untuk datang
University Support and Its Influence on the Entrepreneurial Intentions of East Java Students: Mediation of Entrepreneurial Mindset Subroto, Agus Andi; Anwar, Khoirul; Sari, Dina Fahma
Jurnal Aplikasi Manajemen Vol. 23 No. 4 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

The high unemployment rate among university graduates in Indonesia underscores the urgent need for universities to encourage students to become job creators. However, most previous studies have focused more on individual factors such as motivation, personality, or self-efficacy in relation to entrepreneurial intent, while the role of institutional support from universities and the process of internalizing an entrepreneurial mindset have rarely been studied comprehensively, especially in the context of private universities in East Java, which are characterized by an MSME-based economy and high graduate unemployment rates. The study aims to analyze the effect of university support on students’ entrepreneurial intentions, with entrepreneurial mindset as a mediating variable, and gender and training participation as moderators. This study uses a quantitative approach with a survey method. This study population consists of private university students in East Java, with a total of 400 respondents selected through purposive sampling. The questionnaire instrument was analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results show that university support significantly influences entrepreneurial intention both directly and indirectly through entrepreneurial mindset. Multi-group analysis revealed that the effect of university support was stronger among female students and those who participated in entrepreneurship training. The findings highlight that campus-based support systems in the form of curriculum, training, mentoring, and business incubation can strengthen students' entrepreneurial mindset so that they are more creative, innovative, and dare to take risks in starting a business. The study’s novelty lies in integrating institutional and psychological factors within a single comprehensive model, specifically contextualized to East Java’s socio-economic dynamics. Theoretically, it extends the Theory of Planned Behavior by emphasizing the mediating role of the entrepreneurial mindset. In practice, it provides universities with a foundation for designing inclusive, gender-responsive, and experience-based entrepreneurship programs to reduce graduate unemployment.
The Influence of Entrepreneurial Orientation, Innovation Capability, and Risk-Taking on Business Performance Subroto, Agus Andi; Arijanti, Susi; Panjaitan, Ingrid; Purba, Ika Rosenta
Journal Management & Economics Review (JUMPER) Vol. 3 No. 10 (2026): April
Publisher : Malaqbi Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jumper.v3i10.979

Abstract

This study examines the influence of entrepreneurial orientation, innovation capability, and risk-taking on business performance among small and medium enterprises (SMEs). Grounded in the Resource-Based View and dynamic capabilities theory, the research investigates how strategic orientation and organizational capabilities contribute to firm performance in competitive and uncertain business environments. A quantitative explanatory approach was employed using survey data collected from 210 SME owners and managers. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to assess both measurement and structural models. The findings reveal that entrepreneurial orientation, innovation capability, and risk-taking each have a positive and significant effect on business performance. Among these variables, innovation capability emerged as the strongest predictor, indicating that the ability to develop and implement new ideas, technologies, and processes plays a crucial role in enhancing firm outcomes. Entrepreneurial orientation significantly contributes by fostering proactive and innovative strategic behavior, while risk-taking supports performance through calculated engagement in uncertain opportunities. Collectively, the three variables explain a substantial proportion of variance in business performance, demonstrating the importance of integrating entrepreneurial mindset, innovation processes, and strategic risk behavior. The study provides theoretical contributions by offering an integrated framework of strategic drivers of performance and practical implications for SME managers seeking sustainable competitive advantage.