Garuda - Garba Rujukan Digital

The Influence of Digital Marketing, Menu Diversity, and Service Quality on Customer Loyalty Rumefi, Ufi; Subroto, Agus Andi; Maulana Kusuma, Jihad Agil
Jurnal Indonesia Sosial Teknologi Vol. 6 No. 3 (2025): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v6i3.8970

The background of this research is based on the increasingly competitive culinary business landscape in the digital era, where digital marketing strategies, menu variations, and customer service play a crucial role in maintaining customer loyalty. This research aims to test and analyze the influence of digital marketing, menu diversity, and service quality on customer loyalty among "Mie Mbah Joyo" consumers, who have a population of 64. This research employs a quantitative method with a survey approach. The sampling technique used a purposive sampling formula to determine a sample of 44 respondents. The results of the study indicate that these variables have a simultaneous influence. However, only two variables, digital marketing, and menu diversity, significantly influence customer loyalty. Of all the significant variables, the menu diversity variable has the greatest influence or is the most dominant on customer loyalty, with a value of 0.478. This study concludes that digital marketing strategies and attractive menu variations are more effective in increasing customer loyalty than service quality factors. The implications of this research highlight the importance of innovation in digital marketing and menu development to enhance the competitiveness of culinary businesses.

The Impact of Environmental Performance, Environmental Costs and Company Size on Company Profitability Ilmi, Masfufa Zuhro; Gufron, Muhammad; Putra, Muhammad Bagas; Setyorini, Umi; Rumefi, Ufi
INVENTORY: JURNAL AKUNTANSI Vol. 9 No. 1 (2025): INVENTORY
Publisher : Prodi Akuntansi, Fakultas Ekonomi dan Bisnis, Universitas PGRI Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25273/inventory.v9i1.22253

This research is to analyze the impact of environmental performance, environmental costs, and company size on the profitability of companies in the Basic Materials sector listed on the IDX in 2021-2023. Profit maximization without taking the impacts of operations into account can have unfavorable impacts. Profitability is the dependent variable in this research, and the variables that are independent are environmental performance, environmental costs, and company size. Purposive sampling produced a sample of eighteen company. Multiple linear regression analysis was performed on the data using SPSS 25. The results demonstrate that while company size has negative impacts on profitability, environmental performance and environmental costs have positive impacts.

PENGARUH INOVASI, RELATIVE ATTRACTIVENESS, TRUST, DAN RELATIONSHIP QUALITY TERHADAP REPURCHASE INTENTION: Study Pada Pelanggan Pasar Ikan Asap Kedungboto, Pasuruan Rumefi, Ufi; Trisnawati , Shelyn Irmanda; Anis , Nusron; Ummah, Niswatul; Bayhaki, Muhammad
JMD : Jurnal Riset Manajemen & Bisnis Dewantara Vol. 6 No. 2 (2023): Juli (2023) - Desember (2023)
Publisher : STIE PGRI Dewantara Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26533/jmd.v6i2.1385

People's interest in culinary tourism influences their preferences. Travelers not only think about good places to visit, but they also think about what food can be enjoyed with uniqueness and comfort. The purpose of the study is to determine and explain the effect of Innovation, Relative Attractiveness, Trust and Relationship Quality on Repurchase Intention. This study uses a quantitative approach. The population in this study were smoked fish customers and a sample of 120 respondents. The test tool used multiple linear regression, T Test and Test The results of the study showed that together, Innovation, Relative Attractiveness, Trust and Relationship Quality have a significant effect on the Repurchase Intention variable, while partially Innovation, Relative Attractiveness, and Relationship Quality have a significant effect on Repurchase Intention with Relative Attractiveness being a variable that has a more dominant effect on Repurchase Intention. This is because the appeal of Kedungboto Smoked Fish Market products with low prices and good quality attracts customers to buy Kedungboto Smoked Fish Market products.

Generation Z's understanding of development sustainability in Indonesia through the perspective of intellectual intelligence Rumefi, Ufi
Annals of Management and Organization Research Vol. 6 No. 4 (2025): May
Publisher : goodwood publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/amor.v6i4.2544

Purpose: The purpose of this study is to determine the contribution of Generation Z to sustainable development in Indonesia, which is based on intellectual intelligence. Research Methodology: The method used in this study was a descriptive quantitative method that distributes questionnaires. The target of the questionnaire was Generation Z in the Pasuruan district area, which was carried out using random sampling so that as many as 214 respondents were obtained. This study also used the WarpPLS version 22. Results: The results of this study show that Generation Z, who are intelligent and environmentally conscious, can be the main driver in achieving sustainable development goals in Indonesia. The existence of those who are active and concerned about environmental issues helps create a society that is more aware of the importance of protecting and preserving the environment for future generations. Conclusions: It can be concluded that with a deep understanding of environmental ethics, Generation Z can influence various aspects of life, including education, business, and public policy. Limitations: This research is limited to the 2023 research year is limited to the independent variable Environmental Ethic, the dependent variable Sustainable Development and to the mediating variable Intellectual Intelligence, the respondent is Gen Z in the Pasuruan regency area.. Contribution: This study examines the role of Gen Z in realizing sustainable development from the perspective of intellectual intelligence. The study also identified the phenomenon of generation z unemployment in the last two years, which can slow down the sustainability of development in Indonesia by weakening purchasing power, so that the economic growth rate will decline. Novelty: This study uses environmental ethics as a variable. This study explored the variables of sustainable development, intellectual intelligence, and environmental ethics in generation z. The use of this environmental ethics variable can provide new information about individual awareness and the role of generation z in sustainable development.

Pengaruh Term of Payment terhadap Customer Loyalty dengan Electronic Word of Mouth sebagai Variabel Moderating RUMEFI, UFI
Economic and Education Journal (Ecoducation) Vol. 3 No. 2 (2021): Economic and Education Journal (Ecoducation)
Publisher : Pendidikan Ekonomi, Universitas Insan Budi Utomo

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Penelitian ini dilakukan untuk mengetahui dan menjelaskan pengaruh variabel dependen Term of Payment terhadap variabel independen Customer Loyalty dengan Electronic Word of Mouth sebgai variabel moderating. Sample dalam penelitian ini adalah pelanggan dari UD SUMBER AGUNG yang berjumlah 37 responden, metode penelitian yang digunkan adalah kuantitatif diskriptif dengan alat uji bantu SPSS.16, hasil penelitian menunjukkan nillai t sig. pengaruh Term of Payment terhadap Customer Loyalty sebelum dilakukan uji moderating sebesar 0,000 lebih kecil dari 0,05 hal ini berarti Term of Payment berpengaruh terhadap Customer Loyalty sebelum dilakukan uji moderating untuk prosentase R-Squares pengaruh Term of Payment terhadap Customer Loyalty sebesar 57,3% sisanya 42,7% dipengaruhi oleh variabel lain seperti: complaint handling dan good quality product. Hasil uji t. sig variabel Term of Payment terhadap Customer Loyalty setelah dilakukan moderatingdengan Electronic Word of Mouth sebagai variabel moderating adalah sebesar AbsX1_X2 (0,789>0,05) hal ini menjelaskan bahwa Electronic Word of Mouth sebagai variabel moderating tidak mampu memperrkuat hubungan antara X ke Y.

Analisis Pelayanan Badan Administrasi Akademik dan Kemahasiswaan terhadap Kepuasan Mahasiswa STIE Yadika Bangil Rumefi, Ufi
Economic and Education Journal (Ecoducation) Vol. 3 No. 1 (2021): Economic and Education Journal (Ecoducation)
Publisher : Pendidikan Ekonomi, Universitas Insan Budi Utomo

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Penelitian ini dilakukan untuk mengetahui apakah pelayanan BAAK yang meliputi Sub bagian Sarana dan Prasarana (X1), Sub bagian Kemahasiwaan (X2), Sub Bagian Keuangan (X3) dan Sub bagian Akademik (X4) secara parsial maupun secara simultan berpengaruh terhadap kepuasaan mahaiswa (Y), Tujuan dalam penelitian ini adalah untuk mengetahui dan menjelaskan pengaruh Sub bagian Sarana dan Prasarana (X1), Sub bagian Kemahasiwaan (X2), Sub Bagian Keuangan (X3) dan Sub bagian Akademik (X4) secara parsial maupun secara simultan terhadap kepuasaan mahaiswa (Y) sample dalam penelitian ini adalah mahasiswa yang mempunyai frekuensi tingkat kunjungan pada BAAK lebih dari 12 kali dalam satu bulan. hasil penelitian didapatkan adjusted R square sebesar .815 hal ini berarti 81,5% variabel bebas mempengaruhi variabel terikat, Variabel X2 sampai dengan variabel X4 mempengaruhi variabel Y dengan nilai sig < 0,05 sedangkan variabel X1 tidak mempengaruhi variabel Y dengan nilai sig > 0,05.

The Influence of Customer Experience, Customer Relationship, and Payment Terms on Purchase Intention: Pengaruh Pengalaman Pelanggan, Hubungan dengan Pelanggan, dan Persyaratan Pembayaran terhadap Niat Pembelian Rumefi, Ufi
Indonesian Journal of Law and Economics Review Vol. 18 No. 3 (2023): August
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijler.v18i3.962

This study investigates the impact of Customer Experience, Customer Relationship, and Term of Payment on Purchase Intention within the context of a specific customer base. Employing a quantitative approach with a descriptive correlational design, the research encompasses 41 participants. Data was gathered through a Likert Scale questionnaire and analyzed using multiple linear regression in SPSS V16.0. The findings reveal that Customer Experience, Customer Relationship, and Term of Payment collectively contribute to 79.5% of the variance in Purchase Intention, with the remaining 20.5% attributed to unexamined factors. Notably, Customer Relationship emerges as the most influential factor, while Term of Payment exhibits no significant effect on Purchase Intention. This study advances our understanding of the nuanced interplay between customer-centric factors and purchase decisions, offering implications for enhancing customer engagement strategies. Highlights: Quantifying Impact: Investigating the influence of Customer Experience, Customer Relationship, and Term of Payment on Purchase Intention in a specific customer context. Customer Relationship Primacy: Highlighting the paramount significance of Customer Relationship as the key driver of Purchase Intention among consumers. Payment Terms and Influence: Demonstrating that Term of Payment does not significantly impact Purchase Intention, providing valuable insights for marketing strategies and consumer behavior. Keywords: Customer Experience, Customer Relationship, Term of Payment, Purchase Intention, Consumer Decision

Generation Z's understanding of development sustainability in Indonesia through the perspective of intellectual intelligence Rumefi, Ufi
Annals of Management and Organization Research Vol. 6 No. 4 (2025): May
Publisher : goodwood publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/amor.v6i4.2544

Purpose: The purpose of this study is to determine the contribution of Generation Z to sustainable development in Indonesia, which is based on intellectual intelligence. Research Methodology: The method used in this study was a descriptive quantitative method that distributes questionnaires. The target of the questionnaire was Generation Z in the Pasuruan district area, which was carried out using random sampling so that as many as 214 respondents were obtained. This study also used the WarpPLS version 22. Results: The results of this study show that Generation Z, who are intelligent and environmentally conscious, can be the main driver in achieving sustainable development goals in Indonesia. The existence of those who are active and concerned about environmental issues helps create a society that is more aware of the importance of protecting and preserving the environment for future generations. Conclusions: It can be concluded that with a deep understanding of environmental ethics, Generation Z can influence various aspects of life, including education, business, and public policy. Limitations: This research is limited to the 2023 research year is limited to the independent variable Environmental Ethic, the dependent variable Sustainable Development and to the mediating variable Intellectual Intelligence, the respondent is Gen Z in the Pasuruan regency area.. Contribution: This study examines the role of Gen Z in realizing sustainable development from the perspective of intellectual intelligence. The study also identified the phenomenon of generation z unemployment in the last two years, which can slow down the sustainability of development in Indonesia by weakening purchasing power, so that the economic growth rate will decline. Novelty: This study uses environmental ethics as a variable. This study explored the variables of sustainable development, intellectual intelligence, and environmental ethics in generation z. The use of this environmental ethics variable can provide new information about individual awareness and the role of generation z in sustainable development.

The influence of good governance, professionalism, and work effectiveness on public service quality Dasuki, Dasuki; Maulidiyah, Vina; Rumefi, Ufi; Syaifudin, Arif
Jurnal Mantik Vol. 9 No. 3 (2025): November: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

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Bangil District, Pasuruan Regency, there are things that need to be discussed related to Good Governance, for example service procedures that are too complicated, there is no certainty of time and price, so public access to services is quite difficult. Such things are elements that will damage the professionalism of employees and agencies because they are examples of poor work effectiveness in an organization and will ultimately affect public services. The method used in this research is a descriptive quantitative method with the help of SPSS version 26, the data collected is questionnaire data totaling 60 respondents.The results of the research conducted show that the variables have a simultaneous influence but only two variables have a significant influence, namely Professionalism and Work Effectiveness in Public Services. Meanwhile, Good Governance partially has an insignificant effect on Public Services.

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