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All Journal Jurnal Ilmiah Akuntansi dan Bisnis Jurnal Pengabdian Masyarakat dan Penelitian Terapan
Alfathan, Radiva
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Agriculture, Biological Sciences & Forestry Arts Humanities Economics, Econometrics & Finance Social Sciences

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Pengaruh Persepsi Harga, Citra Merek, dan Promosi Terhadap Keputusan Penggunaan Jasa Ojek Online Paskah Diva Cahyaningtyas, Theresa; Fauzi, Achmad; Rifda Permana, Jauzaa; Maharani, Kenia; Oktaviani Rumahorbo, Lawren; Safira, Meidiva; Alfathan, Radiva
Jurnal Pengabdian Masyarakat dan Penelitian Terapan Vol. 1 No. 1 (2023): Jurnal Pengabdian Masyarakat dan Penelitian Terapan (Januari-Maret 2023)
Publisher : Greenation Publisher & Yayasan Global Resarch National

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Abstract: The development of internet is experiencing rapid development. This is used by most online motorcycle taxi services businesses, such as Gojek, Grab, and Maxim to create online motorcycle taxi applications to help people to mobilize more easily. This article discusses the factors that influence the decision to use online motorcycle taxi services, namely: price perception, brand image, and promotion. The purpose of writing articles is to build hypotheses about the influence of variables to be used in further research. The results of this literature review article are: 1) Price perception has a positive and crucial effect on the decision to use online motorcycle taxi services; 2) Brand Image has a positive and crucial effect on the Decision to Use Online Ojek Services; and 3) Promotion has a positive and crucial effect on the decision to use online motorcycle taxi services. Abstrak: Perkembangan internet mengalami perkembangan yang kian pesat. Hal ini dimanfaatkan sebagian besar pelaku bisnis jasa ojek online, seperti Gojek, Grab dan Maxim untuk membuat aplikasi ojek online guna membantu masyarakat agar lebih mudah melakukan mobilisasi. Artikel ini membahas tentang faktor-faktor yang mempengaruhi keputusan penggunaan jasa ojek online, yaitu: persepsi harga, citra merek, dan promosi. Tujuan penulisan artikel adalah untuk membangun hipotesis pengaruh antar variabel untuk digunakan pada riset selanjutnya. Hasil artikel literature review ini adalah: 1) Persepsi Harga berpengaruh positif maupun krusial terhadap Keputusan Penggunaan Jasa Ojek Online; 2) Citra Merek berpengaruh positif maupun krusial terhadap Keputusan Penggunaan Jasa Ojek Online; dan 3) Promosi berpengaruh positif maupun krusial terhadap Keputusan Penggunaan Jasa Ojek Online.
Leadership and ESG Implementation: An Empirical Study of their Influence on Financial Performance of Listed Companies in Indonesia Hakim, Adam; Alfathan, Radiva; Dwidienawati, Diena
Jurnal Ilmiah Akuntansi & Bisnis Vol 10 No 1 (2025)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jiab.v10i1.6860

Abstract

The aim of this research is to determine the influence of ESG performance on financial performance and the influence of CEO Concern on sustainability on ESG performance. ESG Score is one of the important aspects that currently needs to be paid attention to by companies, because currently companies cannot only be oriented towards profitability but must also pay attention to aspects of sustainability. This research uses quantitative and qualitative approaches with secondary data collection methods using a total population of 79 public companies in Indonesia that have implemented ESG. This research uses SPSS 26 for quantitative regression analysis and Nvivo 14 for qualitative analysis. Findings reveal that the ESG score has an insignificant influence on Financial Performance and CEO Concern also does not have a significant influence on the ESG Score. This research contributes to research regarding the influence of ESG Score on Financial Performance and CEO Concern on Financial Performance in public companies in Indonesia. This research can be used by future researchers to theoretical implications and practical references in the study of Sustainability Finance.
Co-Authors Achmad Fauzi Dwidienawati, Diena Hakim, Adam Maharani, Kenia Oktaviani Rumahorbo, Lawren Paskah Diva Cahyaningtyas, Theresa Rifda Permana, Jauzaa Safira, Meidiva