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All Journal KIC Dimar : Jurnal Pengabdian Masyarakat
Aprillia, Dita Damayanti
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Strategy for Using Social Media As A Means of Digital Business Promotion for UMKM Bolu Al-Rindu Ringinanom Kidney Kediri City Al-Bahri, Imam Fathulloh; Renata, Felicia; Aprillia, Dita Damayanti; Sajidha, Anggun; Fitriyana, Wahyu Tia; Makmun, M. Sukron; Buana, Anom Surya; Muzaki, M. Afan; Lestariningrum, Anik
Dimar : Jurnal Pengabdian Masyarakat Vol. 1 No. 1 (2024): July 2024
Publisher : CV. Srikandi Kreatif Nusantara in collaboration with Institut Teknologi Mojosari Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63709/dimar.v1i1.1

Abstract

In the era of digital technology development, technological developments in the form of social media are not only large companies experiencing the benefits, but Micro, Small, and Medium Enterprises (MSMEs) can also take advantage of these advances to reach global markets and increase operational efficiency. Although social media has become a very popular tool for promoting products and services to potential consumers, many MSMEs face serious challenges due to a lack of technological knowledge and skills, as well as immature digital infrastructure. This challenge is especially felt at the local level, as experienced by the MSMEs of Bolu AL-RINDU, where many entrepreneurs are not yet fully connected to social media and digital platforms. To overcome this problem, this research aims to increase the use of social media, especially the TikTok platform, by Bolu AL-RINDU MSMEs. Through a qualitative approach, with data collection, observation, and documentation, this research will analyze the effectiveness of social media in MSME marketing and sales strategies.
Analysis of Motivation, Work Discipline and Work Environment on the Performance of Nganjuk Regency Environmental Service Employees Aprillia, Dita Damayanti; Leksono, Poniran Yudho
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/strztv73

Abstract

Research aim: The aim of this research is to deepen the understanding of the influence of motivation, discipline and work environment on employee performance. Design/Method/Approach: The approach used in this research is a quantitative approach with a positivist design. Data for the process of filling out questionnaires from respondents and using the SPSS application for calculations as a method. The population used was all employees and the samples obtained were 127 samples. Research Finding: Research findings in multiple regression analysis show that Motivation (X1), Work Discipline (X2), and Work Environment (X3) partially influence the dependent variable (Y), namely Employee Performance. Meanwhile, the Ha test simultaneously means that Work Discipline (X2), Work Environment (X3), and Motivation (X1), have an effect on Y on Employee Performance. Motivation has a good and big influence on performance, research shows that work discipline has a real and significant influence. Work discipline has a significant effect on good employee performance. Theoretical contribution/originality: This research will be useful to help agencies and can increase the reader's insight and knowledge in making decisions. Research Limitations: The research is limited to predetermined variables which only discuss work discipline, motivation and the work environment of performance managers at the Environmental Service.
Co-Authors Al-Bahri, Imam Fathulloh Anik Lestariningrum Buana, Anom Surya Fitriyana, Wahyu Tia Leksono, Poniran Yudho Makmun, M. Sukron Muzaki, M. Afan Renata, Felicia Sajidha, Anggun