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All Journal Kalbisocio: Jurnal Bisnis dan Komunikasi
Sihombing, Erika Juliana
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Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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Pengaruh Harga, Kualitas Dan Merek Produk Thrifting Terhadap Keputusan Pembelian Di Pasar Sambu Kota Medan Sihombing, Erika Juliana; Sianturi, Charles M.; Rajagukguk, Jonson
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 1 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v12i1.4425

Abstract

The purpose of this research is to measure the influence of price, quality and brand of thrifting products on purchasing decisions by students at Sambu Market, Medan City. This research uses quantitative methods with non-probability sampling techniques and a purposive sampling approach with a sample size of 100 respondents. The data collection technique was carried out by distributing questionnaires to students with thrifting purchases no later than the last year. Data were analyzed using multiple regression analysis which began with tests of validity, reliability, classical assumptions, coefficient of determination, F test and t test which were carried out using SPSS version 25. Based on the partial t test and simultaneous F test, it is known that the three independent variables Price, Quality and Brand have a positive and significant effect on thrifting purchasing decisions by students at Sambu Market, Medan City. Based on the coefficient of determination R2, it is known that the three independent variables explain data variability of 0.761% in purchasing decisions for thrifting products.
Pengaruh Harga, Kualitas Dan Merek Produk Thrifting Terhadap Keputusan Pembelian Di Pasar Sambu Kota Medan Sihombing, Erika Juliana; Sianturi, Charles M.; Rajagukguk, Jonson
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 1 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v12i1.4425

Abstract

The purpose of this research is to measure the influence of price, quality and brand of thrifting products on purchasing decisions by students at Sambu Market, Medan City. This research uses quantitative methods with non-probability sampling techniques and a purposive sampling approach with a sample size of 100 respondents. The data collection technique was carried out by distributing questionnaires to students with thrifting purchases no later than the last year. Data were analyzed using multiple regression analysis which began with tests of validity, reliability, classical assumptions, coefficient of determination, F test and t test which were carried out using SPSS version 25. Based on the partial t test and simultaneous F test, it is known that the three independent variables Price, Quality and Brand have a positive and significant effect on thrifting purchasing decisions by students at Sambu Market, Medan City. Based on the coefficient of determination R2, it is known that the three independent variables explain data variability of 0.761% in purchasing decisions for thrifting products.
Co-Authors Jonson Rajagukguk Sianturi, Charles M.