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All Journal Jurnal Agribisnis Rawa Sains: Jurnal Sains STIPER Amuntai INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Suslinawati
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance

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Penerapan Metode Hayami dalam Analisis Nilai Tambah Pengolahan Ikan Bandeng Menjadi Amplang Hasiani, Yarna; Maulana Ash'ari, Fuzi; Suslinawati; Pandi
Rawa Sains: Jurnal Sains STIPER Amuntai Vol 14 No 1 2024 Edisi Juni 2024
Publisher : LPPM Sekolah Tinggi Ilmu Pertanian Amuntai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36589/rs.v14i1.280

Abstract

Fish is a perishable food so special handling is required to maintain its quality. Post-harvest handling of agricultural and fishery products is an activity downstream agribusiness subsystem. Post-harvest handling has an impact on selling prices. This Research aims to analyze the added value of the processing of milkfish (Chanos chanos) into “Amplang” (Indonesian traditional snack) in Rampa Manunggul Village, Sampanahan Subdistrict, Kotabaru Regency, South Kalimantan Province. Data analysis in this research used the Hayami method. Data was collected using the case study method on Amplang processing business "Sinar Laut". The results of this research show that based on the Hayami method analysis. The added value of milkfish processing in the "Sinar Laut" amplang business is IDR. 101,226/ kg of raw materials with a business owner's profit of 65.02% and a value added ratio of 72.30%, the value added ratio is included in the high category, because the value ratio is more than 40%.
Pemasaran Buah Apel Fuji (Malus pumila) di Kota Banjarmasin Provinsi Kalimantan Selatan Saputri, Lidiana; Suslinawati; Ifada, Inda Ilma
Jurnal Agribisnis Vol. 25 No. 1 (2023): Jurnal Agribisnis
Publisher : UNIVERSITAS LANCANG KUNING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/agr.v25i1.11331

Abstract

Pemasaran merupakan salah satu kegiatan yang sangat penting dalam dunia bisnisdalam mengalirkan sebuah produk agar bisa sampai ke tangan konsumen. Buah Apel memiliki khasiat yang sangat baik untuk tubuh dibandingkan buah impor lainnya. Apel Fuji lebih banyak disukai masyarakat kota Banjarmasin, akan tetapi selalu tersedia di lapak pedagang sehingga dikhawatirkan terjadinya kelebihan impor yang menyebabkan stok tertimbun. Penting diketahui saluran, fungsi, aliran barang, aliran uang, aliran informasi, biaya, keuntungan, margin, dan efisiensi pemasarannya. Sampel dalam penelitian diambil secara sengaja sebanyak 5 agen besar sebagai key informan, kemudian dilakukan secara Snowball Sampling. Hasil penelitian menunjukkan terdapat 3 saluran pemasaran. Fungsi pemasaran pada Saluran I adalah penjualan, pembelian, pengangkutan, penyimpanan, sortasi, informasi pasar (AB). Saluran II penjualan, pembelian (AB, PG), pengangkutan (AB, PG), penyimpanan (AB, PG), sortasi (AB), penanggungan resiko (PG), informasi pasar (AB, PG). Saluran III penjualan, pembelian (AB, PE), pengangkutan (PE), penyimpanan (AB, PE), sortasi (AB), penanggungan resiko (PE), informasi pasar (AB, PE). Aliran barang terjadi mengalir dari agen besar hingga ke konsumen, sedangkan aliran uang mengalir ke arah sebaliknya dari konsumen hingga ke agen besar, dan aliran informasi mengalir secara dua arah. Biaya total pemasaran yang ditanggung pada masing-masing saluran adalah rata-rata Rp3.841/kg (I), Rp12.211/kg (II), dan Rp12.930/kg (III). Keuntungan pemasaran agen besar adalah Rp7.924/kg (I), Rp3.453/kg (II), dan Rp5.153/kg (III), pedagang grosir Rp4.630/kg (II), dan pedagang ecer Rp7.211/kg (III). Total margin yang diperoleh adalah Rp11.765 (I), Rp20.294 (II), dan Rp25.294 (III). Efisiensi pemasaran yang didapat adalah sebesar 14,51% (I), 34,89% (II), dan 32,33% (III).
BRANDING AND DIGITAL MARKETING STRATEGIES FOR SMES IN BRIDGING THE MARKET GAP BETWEEN URBAN AND RURAL AREAS Suslinawati; Hadenan Towpek; Ignatius Septo Pramesworo
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 2 No. 11 (2026): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.20199512

Abstract

This study examines branding and digital marketing strategies as effective solutions for Micro, Small and Medium Enterprises (MSMEs) in bridging the market gap between urban and rural areas. Through a literature review, it was found that strengthening brand identity based on local wisdom, authentic storytelling and attractive visual packaging can enhance the competitiveness of rural MSME products in competitive urban markets. These branding strategies create unique differentiation through a unique selling proposition (USP) rooted in local cultural values and natural resources, building consumer trust and long-term loyalty. Meanwhile, digital marketing via social media (Instagram, TikTok), marketplaces (Shopee, Tokopedia), and simple data analytics enables MSMEs to overcome physical infrastructure limitations by gaining real-time access to the national market. The integration of local-modern content strategies, collaboration with local influencers, and the optimisation of digital payment methods such as QRIS have been shown to increase turnover by up to 300% for businesses in remote areas. The synergy between strong branding and digital distribution creates an inclusive ecosystem that empowers the rural economy. Research findings confirm that holistic digital transformation—supported by digital literacy, internet infrastructure, and stakeholder collaboration—not only reduces regional disparities but also contributes to the Sustainable Development Goals (SDGs) through economic equality and the preservation of local culture. Recommendations include mass training programmes, subsidies for rural digital access, and certification of local products to accelerate the national adoption of these strategies.
Co-Authors Fuzi Maulana Ash'ari Hadenan Towpek Ifada, Inda Ilma Ignatius Septo Pramesworo Pandi Saputri, Lidiana Yarna Hasiani