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p-Index From 2021 - 2026
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All Journal Jurnal Kajian Bali Journal of Applied Science, Engineering, Technology, and Education Open Access DRIVERset
Toong Hai Sam
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Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Advances in Data-Driven Marketing Technologies: A Bibliometric Analysis of Indonesian Research Trends Yuaniko Paramitra; Syamsu Rijal; Guellica Agnesia Claudia Thanos; Toong Hai Sam; Intan Nurrachmi; Darwis Robinson Manalu; Rahim, Robbi
Journal of Applied Science, Engineering, Technology, and Education Vol. 6 No. 2 (2024)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.asci3811

Abstract

Indonesia, the largest economy in Southeast Asia, has experienced an increase in need for innovative, data-driven marketing research given its fast economic expansion. Business strategy and decision making depend on this study as it let companies adjust to the specificities of local markets affected by socioeconomic, technological, and demographic variables. This study aims to assess the direction and breadth of the research as well as identify any knowledge gaps or underutilized studies in the field of marketing, especially in Indonesia. Bibliometrics is the technique utilized by means of data analysis drawn from the Scopus database in January 2024. Ratih Hurriyati of the Indonesian Education University, with 11 publications to her credit and 209 citations to her works, is the most active writer in this area. The results show the key trends in Indonesian marketing research. Apart from that, the "International Journal of Data and Network Science" is the most often published journal source with 36 papers altogether. Particularly in relation to the use of digital technology to improve consumer satisfaction and promote loyalty in innovative markets, these findings provide new ideas for policy development and more research. Marketing research done in Indonesia has a huge possibility to considerably add to the literature in the globe when one considers both local and global dynamics.
Mapping of Migration Motivation from Digital Nomads in Bali Daniel Susilo; Ida Ayu Laksmita Sari; Guellica Agnesia Claudia Thanos; Toong Hai Sam
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 15 No. 1 (2025): New Dimensions of Bali Tourism
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2025.v15.i01.p01

Abstract

The article examines digital nomadism with a focus toward migration elements utilising data analytics, bservation, and interviews. It looks at the reasons digital nomads moved to Bali, stressing important elements such as mobility, cost, lifestyle convenience, and culture. The study arranges and visualises these components to spot trends among the digital nomads. Results highlight the effects on global tourist marketing plans and migration policy, therefore providing information for academics, travel agents, and legislators. Through an analysis of digital nomads’ behaviour, expectations, and goals, this study helps to grasp better migration’s motivating factors and shapes informed migration policy. The findings above further help digital nomads by highlighting their specific motivation and preferences. The research additionally proposes strategies for promoting sustainability and maximising the benefits of tourism activities. This study provides a basis for understanding the impact of migration on atypical lifestyles.
Mapping of Migration Motivation from Digital Nomads in Bali Daniel Susilo; Ida Ayu Laksmita Sari; Guellica Agnesia Claudia Thanos; Toong Hai Sam
Jurnal Kajian Bali (Journal of Bali Studies) Vol. 15 No. 1 (2025): New Dimensions of Bali Tourism
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JKB.2025.v15.i01.p01

Abstract

The article examines digital nomadism with a focus toward migration elements utilising data analytics, bservation, and interviews. It looks at the reasons digital nomads moved to Bali, stressing important elements such as mobility, cost, lifestyle convenience, and culture. The study arranges and visualises these components to spot trends among the digital nomads. Results highlight the effects on global tourist marketing plans and migration policy, therefore providing information for academics, travel agents, and legislators. Through an analysis of digital nomads’ behaviour, expectations, and goals, this study helps to grasp better migration’s motivating factors and shapes informed migration policy. The findings above further help digital nomads by highlighting their specific motivation and preferences. The research additionally proposes strategies for promoting sustainability and maximising the benefits of tourism activities. This study provides a basis for understanding the impact of migration on atypical lifestyles.
Co-Authors Daniel Susilo Darwis Robinson Manalu Guellica Agnesia Claudia Thanos Ida Ayu Laksmita Sari Intan Nurrachmi Robbi Rahim Syamsu Rijal Yuaniko Paramitra