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p-Index From 2020 - 2025
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All Journal Dinasti International Journal of Education Management and Social Science Indonesian Journal of Innovation Studies
Irawan, Yuriza Rahayu
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Computer Science & IT Education Engineering Law, Crime, Criminology & Criminal Justice

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The Role of Social Media and Marketing Mix 4P in Online Marketing Strategy on the Grand Everest Housing Cluster PT. Menteng Mandiri Sejahtera Irawan, Yuriza Rahayu; Sriyono, Sriyono; Fitriyah, Hadiah
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 4 (2025): Dinasti International Journal of Education Management and Social Science (April
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i4.4175

Abstract

The purpose of this research is to evaluate the role of social media and the 4P marketing mix in PT's online marketing strategy. Menteng Mandiri Sejahtera for the Grand Everest Housing Cluster. Property companies must optimize their digital marketing to increase sales and market reach as marketing digitalization continues to increase. To obtain information from various related parties, such as company owners, project managers, marketing teams, property agents, and prospective buyers, this research uses a qualitative approach involving observation, interviews, and documentation. The research results show that digital marketing techniques through social media (Facebook, Instagram, and WhatsApp) and SEO can significantly increase the visibility of housing products. In addition, the effectiveness of a marketing strategy is determined by the implementation of the 4P marketing mix—product, price, place and promotion.
Empowering Communities Globally through Revolutionary Grain Processing: Memberdayakan Masyarakat Secara Global melalui Pemrosesan Biji-bijian yang Revolusioner Irawan, Yuriza Rahayu; Husna, Rofiatul; Dewi, Linda Intania; Sischasari, Dyah; Istiningrum , Dyah
Indonesian Journal of Innovation Studies Vol. 25 No. 1 (2024): January
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijins.v25i1.1113

Abstract

This research investigates economic empowerment strategies in Kedungpeluk village, Sidoarjo, focusing on processing grain yields to enhance local livelihoods. Utilizing a qualitative method based on literature review, the study identifies challenges and proposes solutions for operators of grain processing enterprises. Results indicate that processing excess grain into ready-to-eat products like abon, dendeng, and rempeyek udang can prevent spoilage and increase market value. The use of modern equipment and independent tambak cultivation is recommended to streamline production and increase self-reliance. The study suggests that these strategies, along with online marketing and product diversification like Korean food, can significantly improve local economic conditions. Collaboration with the government and utilization of digital marketing channels are also highlighted as essential for enhancing market share and economic empowerment in the community. Highlights: Value Addition: Process grain into high-value products to prevent spoilage. Self-Reliance: Use modern equipment for efficient, independent production. Market Expansion: Diversify products, employ online marketing for economic growth. Keywords: Economic empowerment, Grain processing, Livelihood enhancement, Local development, Community resilience
Co-Authors Dewi, Linda Intania Hadiah Fitriyah Husna, Rofiatul Istiningrum , Dyah Sischasari, Dyah Sriyono Sriyono