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Laura Siburian in Digital Lens: Analyzing Identity and Its Influence on Social Media: Laura Siburian dalam Lensa Digital: Menganalisis Identitas dan Pengaruhnya di Media Sosial Octavia, Amanda; Rosalinda, Syakirah
Procedia of Social Sciences and Humanities Vol. 8 (2025): Online Influence & Identity Forum (OIIF 2025)
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v8i.723

Abstract

This research uses a descriptive qualitative approach with content analysis method to analyze how Laura Siburian builds her digital identity on social media. An in-depth analysis of posts, comments, and user interactions made it possible to identify the communication strategies used, themes raised, and audience responses. This research aims to understand how the construction of an influencer's digital identity can influence public perception and shape opinions.
THE PHENOMENON OF CANCEL CULTURE: GUS MIFTAH'S INSULT TOWARDS AN ICED TEA SELLER IN THE DIGITAL ERA Rosalinda, Syakirah; Istiqomah
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 2 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i2.445

Abstract

Objective: This study aims to analyze the interaction and social impact of religious figures who become subjects of cancel culture, with a focus on how religious messages can strengthen support for humanity and social justice rather than triggering radicalism. Method: Using a qualitative research methodology, this study applies Social Identity Theory and Social Construction of Reality Theory, employing virtual ethnographic analysis to examine netizens' conversations, comments, and interactions across various social media platforms. Data was collected through participatory observation and content analysis of relevant online discussions. Results: The study reveals that cancel culture significantly impacts both the virtual and real-world perceptions of public figures. Netizen interactions in the digital era show how society enforces norms and shapes digital communication. Additionally, the study identifies patterns of netizen strategies in expressing opinions and their role in the social dynamics of cancel culture. Novelty: This research contributes to understanding the social impact of cancel culture on religious figures, offering insights into how online communities influence public perception and enforce social norms, with a focus on the broader implications for digital communication in the context of social justice.
Laura Siburian in Digital Lens: Analyzing Identity and Its Influence on Social Media: Laura Siburian dalam Lensa Digital: Menganalisis Identitas dan Pengaruhnya di Media Sosial Octavia, Amanda; Rosalinda, Syakirah
Procedia of Social Sciences and Humanities Vol. 8 (2025): Online Influence & Identity Forum (OIIF 2025)
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v8i.723

Abstract

This research uses a descriptive qualitative approach with content analysis method to analyze how Laura Siburian builds her digital identity on social media. An in-depth analysis of posts, comments, and user interactions made it possible to identify the communication strategies used, themes raised, and audience responses. This research aims to understand how the construction of an influencer's digital identity can influence public perception and shape opinions.