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All Journal Procedia of Social Sciences and Humanities Journal of Social Comunity Services
Ifanisari, Irma Fahriza
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Social Sciences

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The Representation of Fujianti Utami's Identity on Instagram @Fuji_An: A Symbolic Interactionism Theory Approach: Representasi Identitas Fujianti Utami di Instagram @Fuji_An: Pendekatan Teori Interaksionisme Simbolik Wulansari, Fitri Retno; Ifanisari, Irma Fahriza
Procedia of Social Sciences and Humanities Vol. 8 (2025): Online Influence & Identity Forum (OIIF 2025)
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v8i.734

Abstract

This research aims to analyze the representation of Fujianti Utami's identity, a social media influencer currently popular among young people, through her personal Instagram account, @fuji_an, using the symbolic interactionism theory approach. Social media, particularly Instagram, has become a strategic platform for individuals to construct and represent their identity through visual content, text, and social interactions. This study employs a qualitative method with content analysis to examine Fujianti Utami’s posts, including photos, videos, captions, and responses to followers. The symbolic interactionism theory is applied to understand how Fujianti constructs her identity through symbols, social interactions, and meanings interpreted by herself and her audience. The findings indicate that Fujianti's identity on Instagram represents a personal image that is relaxed, approachable to her audience, yet professional as a public figure. This identity is strategically managed to maintain popularity among young people. In conclusion, the @fuji_an account serves not only as a space for self-expression but also as a medium for building and reinforcing her image as a relevant and well-liked social media influencer. Highlights: Identity Construction – Fujianti Utami shapes her online persona through visuals, captions, and interactions, reflecting a balance between relatability and professionalism. Symbolic Interactionism – Her identity is built through symbols and social interactions, where meanings are co-created by both her and her audience. Strategic Image Management – The @fuji_an account functions as both a personal expression platform and a tool to maintain her relevance and popularity among young audiences. Keywords: Identity, Symbolic Interactionism, Instagram, Fujianti Utami, Influencer, Youth.
ASSISTANCE IN IMPLEMENTING AI TECHNOLOGY IN MANAGING MUHAMMADIYAH SCHOOL SOCIAL MEDIA IN SIDOARJO Istiqomah, Istiqomah; Aesthetika, Nur Maghfirah; Ainiyah, Indah Nurul; Ifanisari, Irma Fahriza; Wulansari, Fitri Retno
Journal of Social Comunity Services Vol. 2 No. 3 (2025): Journal of Social Community Service (JSCS)
Publisher : Antis-publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/jscs.v2i3.367

Abstract

Objective: This community service activity aims to improve the competence of Muhammadiyah school staff in Sidoarjo in managing social media through the use of artificial intelligence (AI) technology. The main objective of this program is to help schools improve the effectiveness of digital communication, strengthen branding, and reach a wider audience through data-driven content strategies. Method: The method employed is a phased approach over six months, encompassing awareness-raising, technical training, practical sessions, evaluation, and discussion forums. The training introduces various AI tools such as ChatGPT, Hootsuite, Canva, and Google Analytics, which are used in content planning, audience analysis, and publication scheduling. Evaluation is conducted through pre-tests and post-tests for 40 participants to measure improvements in understanding and skills. Results: The results showed a significant 40% increase in the school's social media interactions and an increase in staff confidence in using AI technology. The program also produced creative and consistent promotional content that contributed to enhancing the school's reputation in the community. Novelty: Thus, this mentoring program proved effective in integrating AI technology into the school's digital communication strategy.
The Representation of Fujianti Utami's Identity on Instagram @Fuji_An: A Symbolic Interactionism Theory Approach: Representasi Identitas Fujianti Utami di Instagram @Fuji_An: Pendekatan Teori Interaksionisme Simbolik Wulansari, Fitri Retno; Ifanisari, Irma Fahriza
Procedia of Social Sciences and Humanities Vol. 8 (2025): Online Influence & Identity Forum (OIIF 2025)
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v8i.734

Abstract

This research aims to analyze the representation of Fujianti Utami's identity, a social media influencer currently popular among young people, through her personal Instagram account, @fuji_an, using the symbolic interactionism theory approach. Social media, particularly Instagram, has become a strategic platform for individuals to construct and represent their identity through visual content, text, and social interactions. This study employs a qualitative method with content analysis to examine Fujianti Utami’s posts, including photos, videos, captions, and responses to followers. The symbolic interactionism theory is applied to understand how Fujianti constructs her identity through symbols, social interactions, and meanings interpreted by herself and her audience. The findings indicate that Fujianti's identity on Instagram represents a personal image that is relaxed, approachable to her audience, yet professional as a public figure. This identity is strategically managed to maintain popularity among young people. In conclusion, the @fuji_an account serves not only as a space for self-expression but also as a medium for building and reinforcing her image as a relevant and well-liked social media influencer. Highlights: Identity Construction – Fujianti Utami shapes her online persona through visuals, captions, and interactions, reflecting a balance between relatability and professionalism. Symbolic Interactionism – Her identity is built through symbols and social interactions, where meanings are co-created by both her and her audience. Strategic Image Management – The @fuji_an account functions as both a personal expression platform and a tool to maintain her relevance and popularity among young audiences. Keywords: Identity, Symbolic Interactionism, Instagram, Fujianti Utami, Influencer, Youth.
Co-Authors Ainiyah, Indah Nurul istiqomah istiqomah Nur Maghfirah Aesthetika Wulansari, Fitri Retno