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All Journal Procedia of Social Sciences and Humanities Journal of Social Comunity Services Proceeding of International Conference on Social Science and Humanity
Ifanisari, Irma Fahriza
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The Representation of Fujianti Utami's Identity on Instagram @Fuji_An: A Symbolic Interactionism Theory Approach: Representasi Identitas Fujianti Utami di Instagram @Fuji_An: Pendekatan Teori Interaksionisme Simbolik Wulansari, Fitri Retno; Ifanisari, Irma Fahriza
Procedia of Social Sciences and Humanities Vol. 8 (2025): Online Influence & Identity Forum (OIIF 2025)
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v8i.734

Abstract

This research aims to analyze the representation of Fujianti Utami's identity, a social media influencer currently popular among young people, through her personal Instagram account, @fuji_an, using the symbolic interactionism theory approach. Social media, particularly Instagram, has become a strategic platform for individuals to construct and represent their identity through visual content, text, and social interactions. This study employs a qualitative method with content analysis to examine Fujianti Utami’s posts, including photos, videos, captions, and responses to followers. The symbolic interactionism theory is applied to understand how Fujianti constructs her identity through symbols, social interactions, and meanings interpreted by herself and her audience. The findings indicate that Fujianti's identity on Instagram represents a personal image that is relaxed, approachable to her audience, yet professional as a public figure. This identity is strategically managed to maintain popularity among young people. In conclusion, the @fuji_an account serves not only as a space for self-expression but also as a medium for building and reinforcing her image as a relevant and well-liked social media influencer. Highlights: Identity Construction – Fujianti Utami shapes her online persona through visuals, captions, and interactions, reflecting a balance between relatability and professionalism. Symbolic Interactionism – Her identity is built through symbols and social interactions, where meanings are co-created by both her and her audience. Strategic Image Management – The @fuji_an account functions as both a personal expression platform and a tool to maintain her relevance and popularity among young audiences. Keywords: Identity, Symbolic Interactionism, Instagram, Fujianti Utami, Influencer, Youth.
ASSISTANCE IN IMPLEMENTING AI TECHNOLOGY IN MANAGING MUHAMMADIYAH SCHOOL SOCIAL MEDIA IN SIDOARJO Istiqomah, Istiqomah; Aesthetika, Nur Maghfirah; Ainiyah, Indah Nurul; Ifanisari, Irma Fahriza; Wulansari, Fitri Retno
Journal of Social Comunity Services Vol. 2 No. 3 (2025): Journal of Social Community Service (JSCS)
Publisher : Antis-publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/jscs.v2i3.367

Abstract

Objective: This community service activity aims to improve the competence of Muhammadiyah school staff in Sidoarjo in managing social media through the use of artificial intelligence (AI) technology. The main objective of this program is to help schools improve the effectiveness of digital communication, strengthen branding, and reach a wider audience through data-driven content strategies. Method: The method employed is a phased approach over six months, encompassing awareness-raising, technical training, practical sessions, evaluation, and discussion forums. The training introduces various AI tools such as ChatGPT, Hootsuite, Canva, and Google Analytics, which are used in content planning, audience analysis, and publication scheduling. Evaluation is conducted through pre-tests and post-tests for 40 participants to measure improvements in understanding and skills. Results: The results showed a significant 40% increase in the school's social media interactions and an increase in staff confidence in using AI technology. The program also produced creative and consistent promotional content that contributed to enhancing the school's reputation in the community. Novelty: Thus, this mentoring program proved effective in integrating AI technology into the school's digital communication strategy.
The Representation of Fujianti Utami's Identity on Instagram @Fuji_An: A Symbolic Interactionism Theory Approach: Representasi Identitas Fujianti Utami di Instagram @Fuji_An: Pendekatan Teori Interaksionisme Simbolik Wulansari, Fitri Retno; Ifanisari, Irma Fahriza
Procedia of Social Sciences and Humanities Vol. 8 (2025): Online Influence & Identity Forum (OIIF 2025)
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v8i.734

Abstract

This research aims to analyze the representation of Fujianti Utami's identity, a social media influencer currently popular among young people, through her personal Instagram account, @fuji_an, using the symbolic interactionism theory approach. Social media, particularly Instagram, has become a strategic platform for individuals to construct and represent their identity through visual content, text, and social interactions. This study employs a qualitative method with content analysis to examine Fujianti Utami’s posts, including photos, videos, captions, and responses to followers. The symbolic interactionism theory is applied to understand how Fujianti constructs her identity through symbols, social interactions, and meanings interpreted by herself and her audience. The findings indicate that Fujianti's identity on Instagram represents a personal image that is relaxed, approachable to her audience, yet professional as a public figure. This identity is strategically managed to maintain popularity among young people. In conclusion, the @fuji_an account serves not only as a space for self-expression but also as a medium for building and reinforcing her image as a relevant and well-liked social media influencer. Highlights: Identity Construction – Fujianti Utami shapes her online persona through visuals, captions, and interactions, reflecting a balance between relatability and professionalism. Symbolic Interactionism – Her identity is built through symbols and social interactions, where meanings are co-created by both her and her audience. Strategic Image Management – The @fuji_an account functions as both a personal expression platform and a tool to maintain her relevance and popularity among young audiences. Keywords: Identity, Symbolic Interactionism, Instagram, Fujianti Utami, Influencer, Youth.
DESIGNING THE ACWA LOGO AS VISUAL IDENTITY AND BRANDING FOR THE INTERNATIONAL ACADEMIC COLLABORATION ORGANIZATION Aesthetika, Nur Maghfirah; Ainiyah, Indah Nurul; Ifanisari, Irma Fahriza; Ghafiansyah, Firdan Isya
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 4 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i4.569

Abstract

Objective: This study aims to explain the collaborative process carried out by students of the Faculty of Business, Law, and Social Sciences (FBHIS), Universitas Muhammadiyah Sidoarjo, in designing the official logo of the Association for Collaboration in Worldwide Academia (ACWA) as a representation of its visual identity and international branding strategy. Method: A descriptive qualitative approach was employed through several systematic stages, including needs analysis, brainstorming, visual exploration, iterative design refinement, and final validation with ACWA representatives. Data were collected through discussions, feedback sessions, and direct coordination with the partner institution. Results:  The findings show that the final logo successfully embodies ACWA’s core values of academic collaboration, openness to knowledge, and intercultural synergy. The chosen visual elements stacked books, a bookmark icon, sans-serif typography, and a yellow black color palette effectively communicate ACWA’s academic orientation and international identity. ACWA expressed strong satisfaction with the final design, noting its alignment with the initial brief and its readiness for implementation as soon as the organization’s legal and digital infrastructures are officially launched. Novelty: The novelty of this study lies in demonstrating how visual communication theory, particularly Kress and van Leeuwen’s representational framework, can be integrated into community service activities to produce a collaboratively constructed and culturally sensitive visual identity for an emerging international academic consortium.
Co-Authors Ainiyah, Indah Nurul Ghafiansyah, Firdan Isya istiqomah istiqomah Nur Maghfirah Aesthetika Wulansari, Fitri Retno