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All Journal Journal of Social Comunity Services Proceeding of International Conference on Social Science and Humanity
Ainiyah, Indah Nurul
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Agriculture, Biological Sciences & Forestry Humanities Earth & Planetary Sciences Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Public Health Social Sciences Other

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ASSISTANCE IN IMPLEMENTING AI TECHNOLOGY IN MANAGING MUHAMMADIYAH SCHOOL SOCIAL MEDIA IN SIDOARJO Istiqomah, Istiqomah; Aesthetika, Nur Maghfirah; Ainiyah, Indah Nurul; Ifanisari, Irma Fahriza; Wulansari, Fitri Retno
Journal of Social Comunity Services Vol. 2 No. 3 (2025): Journal of Social Community Service (JSCS)
Publisher : Antis-publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/jscs.v2i3.367

Abstract

Objective: This community service activity aims to improve the competence of Muhammadiyah school staff in Sidoarjo in managing social media through the use of artificial intelligence (AI) technology. The main objective of this program is to help schools improve the effectiveness of digital communication, strengthen branding, and reach a wider audience through data-driven content strategies. Method: The method employed is a phased approach over six months, encompassing awareness-raising, technical training, practical sessions, evaluation, and discussion forums. The training introduces various AI tools such as ChatGPT, Hootsuite, Canva, and Google Analytics, which are used in content planning, audience analysis, and publication scheduling. Evaluation is conducted through pre-tests and post-tests for 40 participants to measure improvements in understanding and skills. Results: The results showed a significant 40% increase in the school's social media interactions and an increase in staff confidence in using AI technology. The program also produced creative and consistent promotional content that contributed to enhancing the school's reputation in the community. Novelty: Thus, this mentoring program proved effective in integrating AI technology into the school's digital communication strategy.
DESIGNING THE ACWA LOGO AS VISUAL IDENTITY AND BRANDING FOR THE INTERNATIONAL ACADEMIC COLLABORATION ORGANIZATION Aesthetika, Nur Maghfirah; Ainiyah, Indah Nurul; Ifanisari, Irma Fahriza; Ghafiansyah, Firdan Isya
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 4 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i4.569

Abstract

Objective: This study aims to explain the collaborative process carried out by students of the Faculty of Business, Law, and Social Sciences (FBHIS), Universitas Muhammadiyah Sidoarjo, in designing the official logo of the Association for Collaboration in Worldwide Academia (ACWA) as a representation of its visual identity and international branding strategy. Method: A descriptive qualitative approach was employed through several systematic stages, including needs analysis, brainstorming, visual exploration, iterative design refinement, and final validation with ACWA representatives. Data were collected through discussions, feedback sessions, and direct coordination with the partner institution. Results:  The findings show that the final logo successfully embodies ACWA’s core values of academic collaboration, openness to knowledge, and intercultural synergy. The chosen visual elements stacked books, a bookmark icon, sans-serif typography, and a yellow black color palette effectively communicate ACWA’s academic orientation and international identity. ACWA expressed strong satisfaction with the final design, noting its alignment with the initial brief and its readiness for implementation as soon as the organization’s legal and digital infrastructures are officially launched. Novelty: The novelty of this study lies in demonstrating how visual communication theory, particularly Kress and van Leeuwen’s representational framework, can be integrated into community service activities to produce a collaboratively constructed and culturally sensitive visual identity for an emerging international academic consortium.
Co-Authors Ghafiansyah, Firdan Isya Ifanisari, Irma Fahriza istiqomah istiqomah Nur Maghfirah Aesthetika Wulansari, Fitri Retno