Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
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This Author published in this journals
All Journal Jurnal Manajemen Dirgantara Communication and Information Journal
Elizabeth Shinta Gunawan
Unknown Affiliation
Religion Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Transportation

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Press Release Nescafe Ice Roast Hadir Temani Para Pecinta Musik di Pestapora 2024 Vega Ayunda Aditama; Elizabeth Shinta Gunawan; Daris Nabil Firdausy; Marjam Desma Rahadhini
Comit: Communication, Information and Technology Journal Vol. 3 No. 1 (2025): Comit: Communication and Information Journal
Publisher : IAI Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/comit.v3i1.6567

Abstract

This study discusses the press release in the launch of the new product Nescafe Ice Roast at the big music event Pestapora 2024. With a qualitative descriptive approach and case study, this study analyzes the Nescafe Ice Roast press release based on the theory and practice of Press Release. The launch of this product took advantage of the momentum of the music festival to increase brand visibility and awareness, targeting the younger generation who like cold coffee. Through strategic collaboration with music festivals, interactive activities, and the use of mass media, Nescafe succeeded in creating direct engagement with the audience and strengthening the brand image as a pioneer in instant coffee innovation. This study shows that this press release meets the elements of an effective press release, such as the inverted pyramid, 5W + 1H, and the SOLAADS approach, and successfully supports brand positioning in the market.
Pengaruh E-WOM (Electronic Word of Mouth), Kualitas Pelayanan, dan Kepuasan terhadap Keputusan Wisatawan Berkunjung di Solo Raya (Survei Wisatawan Pracima Tuin dan Keris Cafe & Kitchen) Sharen Alviola; Elizabeth Shinta Gunawan; Jagad Dwi Prakosa; Fernanda Bintang Enggarwati; Ridho Muhhari; Nadiya Fikriuatuz Zakiya
Jurnal Manajemen Dirgantara Vol 18 No 1 (2025): Jurnal Manajemen Dirgantara, Juli 2025
Publisher : Sekolah Tinggi Teknologi Kedirgantaraan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56521/manajemen-dirgantara.v18i1.1411

Abstract

This study analyzed the influence of electronic word-of-mouth, service quality, and satisfaction on tourists’ decisions to visit Pracima Tuin and Keris Caffe & Kitchen in Solo Raya. Using a descriptive qualitative approach, data were gathered through observation, interviews, and documentation. The findings showed that positive social media reviews influenced tourists’ interest and decisions. Despite service issues such as delays and reservation problems, visitors remained satisfied due to staff hospitality and the venue’s ambiance. Satisfaction contributed to repeat visits and recommendations. The study highlighted the importance of managing online communication, improving service, and delivering memorable experiences to enhance the appeal of cultural culinary destinations in Solo Raya.
Co-Authors Daris Nabil Firdausy Fernanda Bintang Enggarwati Jagad Dwi Prakosa Marjam Desma Rahadhini Nadiya Fikriuatuz Zakiya Ridho Muhhari Sharen Alviola Vega Ayunda Aditama