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All Journal Jurnal Manajemen Dirgantara Amalee: Indonesian Journal of Community Research & Engagement
Sharen Alviola
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Humanities Decision Sciences, Operations Research & Management Education Industrial & Manufacturing Engineering Public Health Social Sciences Transportation Other

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Pendampingan Transformasi Digital dan Branding UMKM Telur Asin Boyolali di Era Digital Sisca Dian Rahmawati; Suprihatmi Sri Wardiningsih; Lamidi; Sharen Alviola
Amalee: Indonesian Journal of Community Research and Engagement Vol. 6 No. 2 (2025): Amalee: Indonesian Journal of Community Research and Engagement
Publisher : LP2M INSURI Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/amalee.v6i2.8275

Abstract

UMKM Telur Asin dan Kerupuk Telur Asin MGL Boyolali memiliki potensi besar untuk berkembang menjadi produk unggulan daerah. Namun, kendala dalam pemasaran digital, kemasan, dan konten promosi menjadi penghambat utama pertumbuhan usaha. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan daya saing UMKM melalui optimalisasi media sosial, perancangan kemasan premium, dan pembuatan konten kreatif. Metode pelaksanaan meliputi pelatihan, pendampingan langsung, serta implementasi strategi digital branding. Hasil kegiatan menunjukkan peningkatan signifikan dalam jangkauan pasar digital, peningkatan nilai jual produk, serta terbentuknya citra profesional melalui kemasan baru dan konten promosi yang menarik. Kegiatan ini menunjukkan bahwa strategi branding digital terpadu dapat memperkuat posisi UMKM lokal di era ekonomi digital.
Pengaruh E-WOM (Electronic Word of Mouth), Kualitas Pelayanan, dan Kepuasan terhadap Keputusan Wisatawan Berkunjung di Solo Raya (Survei Wisatawan Pracima Tuin dan Keris Cafe & Kitchen) Sharen Alviola; Elizabeth Shinta Gunawan; Jagad Dwi Prakosa; Fernanda Bintang Enggarwati; Ridho Muhhari; Nadiya Fikriuatuz Zakiya
Jurnal Manajemen Dirgantara Vol 18 No 1 (2025): Jurnal Manajemen Dirgantara, Juli 2025
Publisher : Sekolah Tinggi Teknologi Kedirgantaraan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56521/manajemen-dirgantara.v18i1.1411

Abstract

This study analyzed the influence of electronic word-of-mouth, service quality, and satisfaction on tourists’ decisions to visit Pracima Tuin and Keris Caffe & Kitchen in Solo Raya. Using a descriptive qualitative approach, data were gathered through observation, interviews, and documentation. The findings showed that positive social media reviews influenced tourists’ interest and decisions. Despite service issues such as delays and reservation problems, visitors remained satisfied due to staff hospitality and the venue’s ambiance. Satisfaction contributed to repeat visits and recommendations. The study highlighted the importance of managing online communication, improving service, and delivering memorable experiences to enhance the appeal of cultural culinary destinations in Solo Raya.
Co-Authors Elizabeth Shinta Gunawan Fernanda Bintang Enggarwati Jagad Dwi Prakosa Lamidi, Lamidi Nadiya Fikriuatuz Zakiya Ridho Muhhari Sisca Dian Rahmawati Suprihatmi Sri Wardiningsih