Pengaruh E-WOM (Electronic Word of Mouth), Kualitas Pelayanan, dan Kepuasan terhadap Keputusan Wisatawan Berkunjung di Solo Raya (Survei Wisatawan Pracima Tuin dan Keris Cafe & Kitchen)

Sharen Alviola
Elizabeth Shinta Gunawan
Jagad Dwi Prakosa
Fernanda Bintang Enggarwati
Ridho Muhhari
Nadiya Fikriuatuz Zakiya

Jurnal Manajemen Dirgantara
Vol 18 No 1 (2025): Jurnal Manajemen Dirgantara, Juli 2025

This study analyzed the influence of electronic word-of-mouth, service quality, and satisfaction on tourists’ decisions to visit Pracima Tuin and Keris Caffe & Kitchen in Solo Raya. Using a descriptive qualitative approach, data were gathered through observation, interviews, and documentation. The findings showed that positive social media reviews influenced tourists’ interest and decisions. Despite service issues such as delays and reservation problems, visitors remained satisfied due to staff hospitality and the venue’s ambiance. Satisfaction contributed to repeat visits and recommendations. The study highlighted the importance of managing online communication, improving service, and delivering memorable experiences to enhance the appeal of cultural culinary destinations in Solo Raya.