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The decision to purchase Nasi Krawu Bu Azza in terms of brand, price, product quality and packaging Fikri, Ahmad Kanzul; Arief, Mohammad
Eco-Entrepreneur Vol 9, No 2 (2023): Desember
Publisher : Eco-Entrepreneur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/ee.v9i2.29757

Abstract

The background of this research is the increasingly tight competition in the Nasi Krawu business which has an impact on decreasing the number of visitors to Nasi Krawu Bu Azza. This study aims to determine the effect of brand, price, product quality and packaging on purchasing decisions for Nasi Krawu Bu Azza in Gresik. This study uses quantitative methods and sampling in this study uses accidental sampling and is analyzed using multiple linear regression analysis. The results of this study indicate that the variables Price, Product Quality and Packaging partially have a positive and significant effect on purchasing decisions, except for the brand variable.
Designing APV in Jungle (Audio, Picture And Video) to Learn English Speaking Skills Agustina, Ulfa Wulan; Muslimah, Khairunnisa Nur; Fikri, Ahmad Kanzul
Jurnal Bahasa dan Sastra Vol 8 No 2 (2021): Juli
Publisher : STKIP PGRI Ponorogo Press

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this research is to improve students’ English skills in vocabulary mastery through the application media containing audio and video images. This study uses R&D design. This research was conducted on grade VIII students of MTS Ma’arif 4 Mantup, Lamongan, with a total of 25 students. Data collection in this study was obtained by sharing quisioner, to know the needs and obstacles experienced by students in learning vocabulary in English. To meet validity and reliability, the researchers used two validators tasked with testing the feasibility of learning media for students to use. Testers consist of material experts and media design experts. The results of this study show that application-based learning media is feasible to use. Improvements can be seen from the use of data analysis techniques to calculate scores from questionnaires using Linkert scale techniques with 5 answer options. According to the assessment by 25 students, the total score obtained is 1066, the total score is then calculated using the formula described earlier to determine the feasibility of learning media. The average score obtained from the respondence is 42, the data then again calculates. So, the results of assessment by respondents are 4.2 which fall into the category of good and worth to use. The benefits of research conducted to make it easier for students to learn English vocabulary using application-based media. Based on the results of the study, students can conclude that it is easier to learn English vocabulary using a media.