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Pengaruh Kepemimpinan dan Komunikasi terhadap Kinerja Karyawan di PT. KLK Dumai Taufik, Muhammad Irham; Hatta, A Feriansyah; Wendra, Danu
Jurnal Teknik Industri Terintegrasi (JUTIN) Vol. 8 No. 2 (2025): April
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jutin.v8i2.43743

Abstract

Effective leadership and communication play an important role in creating a productive and harmonious work environment. This study aims to analyse the influence of effective leadership and communication on employee performance at PT KLK Dumai. Using a quantitative approach, this study involved 30 employees from various sectors to evaluate the relationship between the influence of leadership and communication on employee performance. The result of the coefficient of determination is that the leadership and communication variables are able to explain 49.2% of the model, while the remaining 51.8% is influenced by other models. While the results of the anova output show that the F significance is 0.001, which is <0.0001499 alpha, so it can be concluded that there is a significant influence between the variables X1, X2 with y. Therefore the results showed that leadership and communication have a significant effect on employee performance. Therefore, the results showed that leadership and communication that is open, clear, and reciprocal have a positive correlation with employee performance at PT KLK Dumai.
Pemberdayaan UMKM Desa Mekar Sari melalui Pelatihan Digital Marketing Sederhana Taufik, Muhammad Irham; Herlina, R Lisye; Rizkia, Adinda; Hatta, A Feriansyah; Ramdani, Eka; Putri, Diana Amelia; Faujiah, Dian; Larasati, Fitriana Daeni; Gania, Friska
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 5, No 4 (2025): Abdira, Oktober
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v5i4.1023

Abstract

MSMEs play a crucial role in the national economy, yet many rural entrepreneurs still face limitations in utilizing digital marketing. This community service program was conducted in Mekar Sari Village, Ngamprah Sub-district, West Bandung Regency, aiming to enhance MSME capacity in applying digital marketing strategies. The methods included needs assessment, training, mentoring, and evaluation. The training materials covered creating online stores on marketplaces, developing social media content, utilizing WhatsApp Business with product catalogs, as well as basic skills in product photography and simple design. The results showed significant achievements: 100% of participants created online stores, 80% independently uploaded social media content, 90% implemented WhatsApp Business with product catalogs, and all participants produced product photos and simple designs. These findings align with previous studies emphasizing the importance of digital marketing in supporting MSME sales and sustainability. Thus, simple and practical digital training proved effective in strengthening MSME independence and expanding market reach.