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Faujiah, Dian
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Aerospace Engineering Computer Science & IT Languange, Linguistic, Communication & Media Nursing Social Sciences Other

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Pemberdayaan UMKM Desa Mekar Sari melalui Pelatihan Digital Marketing Sederhana Taufik, Muhammad Irham; Herlina, R Lisye; Rizkia, Adinda; Hatta, A Feriansyah; Ramdani, Eka; Putri, Diana Amelia; Faujiah, Dian; Larasati, Fitriana Daeni; Gania, Friska
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 5, No 4 (2025): Abdira, Oktober
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v5i4.1023

Abstract

MSMEs play a crucial role in the national economy, yet many rural entrepreneurs still face limitations in utilizing digital marketing. This community service program was conducted in Mekar Sari Village, Ngamprah Sub-district, West Bandung Regency, aiming to enhance MSME capacity in applying digital marketing strategies. The methods included needs assessment, training, mentoring, and evaluation. The training materials covered creating online stores on marketplaces, developing social media content, utilizing WhatsApp Business with product catalogs, as well as basic skills in product photography and simple design. The results showed significant achievements: 100% of participants created online stores, 80% independently uploaded social media content, 90% implemented WhatsApp Business with product catalogs, and all participants produced product photos and simple designs. These findings align with previous studies emphasizing the importance of digital marketing in supporting MSME sales and sustainability. Thus, simple and practical digital training proved effective in strengthening MSME independence and expanding market reach.
Co-Authors Gania, Friska Hatta, A Feriansyah Herlina, R Lisye Larasati, Fitriana Daeni Muhammad Irham Taufik Putri, Diana Amelia Ramdani, Eka Rizkia, Adinda