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All Journal Jurnal Informasi Pengabdian Masyarakat Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia
Shabirina Laila Azka
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Social Sciences

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Optimalisasi Branding UMKM Rempeyek “Mak Sri” Melalui Pengembangan Desain Kemasan Produk dan Pemanfaatan Digital Marketing Wahyu Ridho; Shabirina Laila Azka
Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia Vol. 2 No. 3 (2023): September : Jurnal Hasil Pengabdian Masyarakat Indonesia
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/karunia.v2i3.1159

Abstract

In the era of the Industrial Revolution 4.0, many transformations in various life sectors encourage the community to adopt, including MSME actors. In implementing community service activities in Rejoso Village, Nganjuk Regency, KKNTt-MBKM, students found that MSMEs needed help adapting. The MSMEs experienced obstacles in optimizing product potential and developing marketing methods caused by age and the need for understanding in using technology. Therefore, implementing this community service activity aims to help MSMEs build their business by preparing an activity plan to overcome obstacles that include branding and digital marketing assistance activities. The method used is Planning of Action (POA) through the preparation of stages in implementing branding and digital marketing. These stages are conducting surveys, analyzing the potential and constraints on MSME actors, planning the implementation of branding and digital marketing, signing and handing over MoUs, then carrying out branding activities through mentoring the creation of logos, labels, taglines, and banners of MSME products and digital marketing through mentoring the creation and use of Instagram social media accounts and Shopee e-commerce. The results showed that MSMEs experienced the development of products and marketing methods through activities carried out by KKN students.
Menanamkan Jiwa Entrepreneurship Sejak Dini kepada Murid Sekolah Dasar Melalui Program Belajar Mengajar Mengenai Jual Beli dan Promosi Hendra Maulana; Divana Hikmala Salsabila Puteri; J.A. Jelita Srikandi Pertiwi; Muhammad Nur Salim; Shabirina Laila Azka; Alvina Widya Oktaviani
Jurnal Informasi Pengabdian Masyarakat Vol. 1 No. 2 (2023): Mei: Jurnal Informasi Pengabdian Masyarakat
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (559.761 KB) | DOI: 10.47861/jipm-nalanda.v1i2.221

Abstract

Entrepreneurship is something that everyone should encourage in their children from an early age. Entrepreneurship should be encouraged from a young age so that everyone can develop creative and inventive behavior and character. In terms of community service, we incorporate the entrepreneurial spirit into the activities of the entrepreneurship education teaching and learning process. We chose Sekolah Dasar Negeri 1 Rejoso Kabupaten Nganjuk to inculcate actual entrepreneurship values in elementary school pupils from an early age. Through these teaching and learning activities, all students are expected to understand the transaction tools used in entrepreneurship, the purchasing and selling process, and how to advertise their business items.
Co-Authors Alvina Widya Oktaviani Divana Hikmala Salsabila Puteri J.A. Jelita Srikandi Pertiwi Maulana, Hendra Muhammad Nur Salim Wahyu Ridho