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All Journal ProBank: Jurnal Ekonomi dan Perbankan Excellent BHIRAWA Eksplorasi KELOLA AKTUAL Adi Widya : Jurnal Pengabdian Masyarakat Wacana Ekonomi : Jurnal Ekonomi, Bisnis dan Akuntansi Wasana Nyata Buletin Ekonomi: Manajemen, Ekonomi Pembangunan, Akuntansi International Journal of Advanced Multidisciplinary WASANA NYATA Jurnal Pengabdian Bukit Pengharapan
Wariati, Ambar
Universitas Dharma AUB Surakarta
Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Veterinary Other

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Journal : KELOLA

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ANALISIS LIFESTYLE MAHASISWA STIE “ADI UNGGUL BHIRAWA” SURAKARTA TERHADAP KEMANDIRIAN Irma Susanti, Nani; Wariati, Ambar
KELOLA Kelola Vol. 1 No. 2
Publisher : KELOLA

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The Title Of This Research is The Analysis of Lifestyle Of STIE “AUB” Students of Surakarta on the independency. The research object is STIE “AUB” students. Data are taken by using accident stratified proporsional random sampling from 300 respondents. This study uses analysis tools such as 1) descriptive statistical analysis 2) Test of validity and realibility of the instrument 3) Regression analysis 4) T test, and 5) Determination test. Descriptive Analysis describes the charactersistics of the respondents by age, living costs, parents work, gender, serial number of children in the family and leisure time activities. Descritive analysis describes the regular students academic year 2010 to 2012. The results of the research obtained : 1) activities have a positive and significant impact on student’s independence. 2) Interest have a positive effect but not significant on student’s independence and 3) Opinion have a positive effect but not significant on student’s independency. Keywords: student’s independence, Activities, Interest , Opinion and lifestyle
PENGARUH PROMOSI, HARGA, CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN LIQUID VAPOR PADA PERUSAHAAN 0274 E JUICE YOGYAKARTA N, Antonius Jodhi; Wariati, Ambar; Dewi, Septiana Novita
KELOLA Vol 5, No 1 (2018): July
Publisher : STIE AUB Surakarta

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The purpose of this study is to examine the influence of promotion, price, and brand image to purchase decision of Liquid vapor at company 0274 E Juice Yogyakarta. The obtained by using sampling is accidental sampling. Then analyzed the data obtained in the form of qualitative and quantitative analysis, classical assumption test, multiple linear regression, t test, F, and R2. Based on the results of the analysis indicates that the validity and reliability test of all question items submitted proved valid and reliable. The results of the classical assumption test indicate that this study is normally distributed, does not occur multicollinearity, heteroscedasticity, and autocorrelation in the regression model. The result of multiple linear regression coefficient equation shows that promotion variable, price, and brand image have a positive effect on buying decision of Liquid vapor at company 0274 E Juice Yogyakarta. The result of t test shows that promotion, price, and brand image have positive and significant influence to Liquid vapor purchase decision. F test results indicate that there is a significant influence between promotion, price, and brand image simultaneously to the purchase decision of Liquid vapor. Meanwhile, the result of R2 test (coefficient of determination) obtained Adjusted R Square value of 0.652 means that promotion, price, and brand image variables contributed 65.2% to Liquid vapor purchase decision, while the rest of 34.8% influenced by other factors in outside the variables studied for example product quality, service quality, and consumer motivation.Keywords: promotion, price, Brand Image, Purchase Decision.
ANALISIS LIFESTYLE MAHASISWA STIE “ADI UNGGUL BHIRAWA” SURAKARTA TERHADAP KEMANDIRIAN Nani Irma Susanti; Ambar Wariati
KELOLA Vol 1, No 2 (2013): May
Publisher : STIE AUB Surakarta

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Keywords: student’s independence, Activities, Interest , Opinion and lifestyle
Analisis Marketing Mix Terhadap Keputusan Pembelian Mobil Toyota Avanza di Kabupaten Karanganyar (Studi Kasus di Dealer Nasmoco Ring Road Solo) Richwanda Dwi Prasetyo; Ambar Wariati
KELOLA Vol 7, No 2 (2020): December
Publisher : STIE AUB Surakarta

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Tujuan penelitian ini adalah untuk mengetahui signifikansi pengaruh Produk, Harga, Promosi dan Tempat terhadap keputusan pembeli pada dealer nasmoco ringroad solo. Populasi dalam penelitian ini adalah pembeli dealer nasmoco ringroad solo. yang jumlahnya tidak teridentifikasikan. Teknik pengampilan sampel penelitian ini adalah stratified random sampling yaitu dengan mengambil sampel dengan memperhatikan stara (tingkatan dalam populasi). Berdasarkan jumlah populasi yang ada maka sampel dalam penelitian ini diambil 105 pengunjung. Teknik analisis dalam penelitian ini terdiri dari, pengujian instrumen, uji asumsi klasik, analisis regresi linier berganda, uji t, uji F dan uji R2. Hasil penelitian ini membuktikan hasil regresi pada persamaan regresi bahwa Y = 0,718 + 0,257X1 + 0,187 X2 + 0,438 X3 + 0,323 X4 artinya Produk, Harga, Promosi dan Tempat berpengaruh positif terhadap keputusan pembeli. Hasil uji t menunjukkan bahwa Produk, Harga, Promosi dan Tempat berpengaruh positif dan siginifikan terhadap keputusan pembeli pemegang polis. Hasil uji F menunjukkan bahwa secara bersama-sama variabel Produk, Harga, Promosi dan Tempat mempengaruhi variabel keputusan pembeli secara signifikan. Hasil uji R2 (koefisien determinasi) diketahui bahwa variabel Promosi, Tempat, Produk dan Harga mampu menjelaskan sebesar 93,3% terhadap variabel keputusan, sedangkan sisanya sebesar 6,7% dijelaskan oleh variabel lain seperti kualitas produk, citra merek, dan loyalitas pelanggan.
Co-Authors .Khoiruman, Muh Andjar Putri Wijayanti Aris Tri Haryanto Aris Tri Haryanto Dessyana Kardha Dinna Riana Etty Indriani Ifah Lathifah Madha Suryansyah Widodo Muhammad Khoiruman Muhammad Khoiruman Muhammad Khoiruman Muhammad Khoiruman Muhammad Khoiruman muhammad khoiruman, muhammad N, Antonius Jodhi Nani Irma Susanti Pahlawi, Lukman Ahmad Imron Pamungkas, Anton Respati Richwanda Dwi Prasetyo Ridwan Wahyudi Septiana Novita Dewi Siti Fathonah Siti Fatonah Siti Fatonah Siti Fatonah T.D.K.W, Yuniatin Yenni Khristiana Yuniatin Trisnawati DKW