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All Journal Journal of Educational Innovation and Public Health Masyarakat Berkarya: Jurnal Pengabdian dan Perubahan Sosial SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa
Mutiara Eka Putri
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Agriculture, Biological Sciences & Forestry Humanities Dentistry Economics, Econometrics & Finance Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Veterinary

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STRATEGI KOMUNIKASI PEMASARAN DALAM MEMBANGUN KEPERCAYAAN PUBLIK UNTUK MENGGUNAKAN PRODUK DAN JASA (KLINIK DERMALOVE BATAM) Mutiara Eka Putri; Riswandi, Riswandi
SCIENTIA JOURNAL Vol 7 No 2 (2025): Scientia Journal
Publisher : LPPM Universitas Putera Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33884/scientiajournal.v7i2.9516

Abstract

Strategi komunikasi pemasaran memegang peranan krusial dalam membangun kepercayaan publik terhadap produk dan layanan suatu perusahaan. Penelitian ini bertujuan untuk mengkaji strategi komunikasi pemasaran yang diterapkan oleh Klinik Dermalove Batam dalam membangun kepercayaan masyarakat terhadap produk dan jasa estetika yang ditawarkan. Pendekatan kualitatif digunakan dengan teknik pengumpulan data melalui wawancara, observasi, dan dokumentasi yang melibatkan manajemen dan staf klinik. Hasil penelitian menunjukkan bahwa Klinik Dermalove Batam berhasil membangun kepercayaan publik melalui transparansi informasi layanan dan biaya, ulasan dan testimoni pelanggan yang jujur, fokus pada kualitas dan kebersihan, serta komunikasi yang konsisten dan responsif. Penerapan Integrated Marketing Communication (IMC) yang terintegrasi, meliputi periklanan, hubungan masyarakat, promosi penjualan, pemasaran langsung, penjualan pribadi, pemasaran digital, pemasaran acara, dan manajemen hubungan pelanggan, turut memperkuat posisi klinik di pasar estetika yang kompetitif. Namun, terdapat beberapa faktor penghambat seperti persaingan dengan klinik baru, penyebaran informasi tidak akurat di media sosial, dan kesulitan menghadapi pelanggan yang takut dikenakan upselling. Penelitian ini merekomendasikan diversifikasi layanan, peningkatan edukasi pelanggan, pengelolaan reputasi online, penanganan upselling yang lebih baik, dan pengembangan teknologi digital untuk meningkatkan efektivitas strategi pemasaran. Kesimpulannya, Klinik Dermalove Batam telah berhasil menerapkan strategi komunikasi pemasaran yang efektif dalam membangun kepercayaan publik, meskipun menghadapi beberapa tantangan yang perlu diatasi untuk mempertahankan keunggulan kompetitifnya
Manfaat Kewirausahaan Sejak Dini Desa di Desa Labuan Salumbone Pahman Pahman; Maharani K.A. Tjakunu; Rima Sukaena Al Aslamiah; Muh Dwiki Wiryawan; Moh. Riviadi Abdullah; Mutiara Eka Putri; Fauzan Afif; Mohammad Azman
Masyarakat Berkarya : Jurnal Pengabdian dan Perubahan Sosial Vol. 2 No. 2 (2025): Mei : Masyarakat Berkarya : Jurnal Pengabdian dan Perubahan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/karya.v2i2.1414

Abstract

The purpose of this community service is to provide provisions and understanding for the community in Labuan Salumbone Village so that they have the skills, knowledge and attitude to enter the world of independent entrepreneurship as an effort to improve the economic welfare of the community. By giving lectures on the benefits of entrepreneurial activities, of course, it will provide encouragement and enthusiasm for the community to create business opportunities independently. This activity can also be a driver for the community to be economically independent. The target of this real work lecture program is to increase awareness of the world of Basic Education, especially children, to the community, in addition to being a motivation and inspiration for the village community through entrepreneurial activities. With good entrepreneurial knowledge, it is hoped that it will be able to foster a mature attitude of independence in trying to improve the economic standard of living of the village
Perbandingan Formulasi dan Uji Aktivitas Sun Protection Factor (SPF) Sediaan Lotion dari Berbagai Ekstrak Daun secara Spektrofotometri: Literatur Review Elina Jatindria; Intan Nova Kaesa; Mutiara Eka Putri; Selvi Iswandari; Aldo Octavian Ramadhan Saputra
Journal of Educational Innovation and Public Health Vol. 4 No. 3 (2026): Juli: Journal of Educational Innovation and Public Health
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/innovation.v4i3.9275

Abstract

This systematic literature review aims to evaluate the formulation characteristics and Sun Protection Factor (SPF) activity of lotions containing various plant leaf extracts, which were tested in vitro using UV-Vis spectrophotometry. Exposure to ultraviolet (UV) radiation can cause various skin disorders, such as redness, premature aging, and an increased risk of skin cancer. With the growing interest in natural cosmetics, plant extracts containing flavonoids, phenolics, and tannins are increasingly being developed as active ingredients in natural sunscreens. Used in the final formulation. The study results indicate that leaf extracts from several plants, such as Nephelium lappaceum, Muntingia calabura, Crassocephalum crepidioides, and Carica papaya, possess UV-absorbing capabilities that are influenced by the extract concentration in the formulation. The most commonly used lotion formulation is an oil-in-water (O/W) emulsion with a combination of emulsifiers such as stearic acid and triethanolamine, which play a role in maintaining the physical stability, pH, viscosity, spreadability, and homogeneity of the preparation. The resulting SPF values vary, with the highest value approaching 30 in the 10% rambutan leaf (Nephelium lappaceum) extract lotion, placing it in the ultra-protection category. The UV-protective activity of the leaf extract is believed to be related to its polyphenol content, which can absorb UV radiation and help reduce sunburn. Based on the study results, the leaf extract-based lotion has the potential to be developed as a natural sunscreen. However, further research is still needed, particularly in vivo testing, irritation testing, photostability testing, and long-term stability testing to ensure the safety, efficacy, and stability of the formulation.
Co-Authors Aldo Octavian Ramadhan Saputra Elina Jatindria Fauzan Afif Intan Nova Kaesa Maharani K.A. Tjakunu Moh. Riviadi Abdullah Mohammad Azman Muh Dwiki Wiryawan Muhammad Yusron Maulana El-Yunusi Pahman Pahman Rima Sukaena Al Aslamiah Selvi Iswandari