Claim Missing Document
Check
Articles

Found 3 Documents
Search

PENGEMBANGAN STRATEGI PEMASARAN UMKM KERIPIK SINGKONG DI DESA MENEMENG KECAMATAN PRINGGARATA KABUPATEN LOMBOK TENGAH As’ad, M. Naufal; Kapitasari; Iinpalina, Indri; RS, Sutan Fajrussani; Izzaturrahim, M.; Gunadi, Eki Satya; Kaswari, Linda; Nurillahi, Natasya Dwi; Aqyun, Siti Meilina Qurrata; Lestari, Anggun Fuji; Zubaidi, Akhmad
Jurnal Wicara Vol 2 No 2 (2024): Jurnal Wicara Desa
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/wicara.v2i2.4106

Abstract

Kerja Kuliah Nyata (KKN) is a form of service from higher education institutions to the community carried out by the University of Mataram. One of the villages chosen as the location for implementing KKN is Menemeng Village, Pringgarata District, Central Lombok Regency, which has the main theme, namely Preneur Village. The problem faced is related to the packaging of partner cassava chips products, where the current packaging is not optimal in attracting consumers and does not meet applicable regulatory standards. The aim of this KKN activity is to answer and provide solutions to the problems that exist in Menemeng Village. In this case, developing a marketing strategy for MSMEs starts from selecting raw materials, processing, packaging and good marketing strategies. The method used in developing the MSME strategy is in the form of socialization and assistance to Micro, Small and Medium Enterprises (MSMEs) in facing the industrial revolution 4.0. The results of this activity have provided special knowledge and skills to MSME Partners in Menemeng Village regarding marketing agricultural products, by modifying packaging to increase the selling value of partner-produced cassava chips by improving the design and packaging method of products to make them attractive to consumers, by legalizing the business and Good packaging methods so that the product can compete and develop, especially for people who own cassava chips businesses, is an example of good product marketing. The results of this activity show that this KKN activity has been able to answer several problems that exist in Menemeng Village.
PENGEMBANGAN STRATEGI PEMASARAN UMKM KERIPIK SINGKONG DI DESA MENEMENG KECAMATAN PRINGGARATA KABUPATEN LOMBOK TENGAH As’ad, M. Naufal; Kapitasari; Iinpalina, Indri; RS, Sutan Fajrussani; Izzaturrahim, M.; Gunadi, Eki Satya; Kaswari, Linda; Nurillahi, Natasya Dwi; Aqyun, Siti Meilina Qurrata; Lestari, Anggun Fuji; Zubaidi, Akhmad
Jurnal Wicara Vol 2 No 2 (2024): Jurnal Wicara Desa
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/wicara.v2i2.4106

Abstract

Kerja Kuliah Nyata (KKN) is a form of service from higher education institutions to the community carried out by the University of Mataram. One of the villages chosen as the location for implementing KKN is Menemeng Village, Pringgarata District, Central Lombok Regency, which has the main theme, namely Preneur Village. The problem faced is related to the packaging of partner cassava chips products, where the current packaging is not optimal in attracting consumers and does not meet applicable regulatory standards. The aim of this KKN activity is to answer and provide solutions to the problems that exist in Menemeng Village. In this case, developing a marketing strategy for MSMEs starts from selecting raw materials, processing, packaging and good marketing strategies. The method used in developing the MSME strategy is in the form of socialization and assistance to Micro, Small and Medium Enterprises (MSMEs) in facing the industrial revolution 4.0. The results of this activity have provided special knowledge and skills to MSME Partners in Menemeng Village regarding marketing agricultural products, by modifying packaging to increase the selling value of partner-produced cassava chips by improving the design and packaging method of products to make them attractive to consumers, by legalizing the business and Good packaging methods so that the product can compete and develop, especially for people who own cassava chips businesses, is an example of good product marketing. The results of this activity show that this KKN activity has been able to answer several problems that exist in Menemeng Village.
IMPLEMENTASI GERAKAN LITERASI KEWARGANEGARAAN BERBANTUAN MEDIA VIDEO DAN DAMPAKNYA TERHADAP KEMAMPUAN BERPIKIR KRITIS PESERTA DIDIK PADA MATA PELAJARAN PPKn AQYUN, SITI MEILINA QURRATA; HERIANTO, EDY; BASARIAH, BASARIAH; SUMARDI, LALU
SOCIAL : Jurnal Inovasi Pendidikan IPS Vol. 4 No. 4 (2024)
Publisher : Pusat Pengembangan Pendidikan dan Penelitian Indonesia (P4I)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51878/social.v4i4.3425

Abstract

The purpose of this study was to determine the effect of the civic literacy movement assisted by video media on the critical thinking skills of students at SMAN 1 Gunungsari. The type of research used was a quasi-experimental design with a non-equivalent control group design. There were experimental classes (XII-C) and control classes (XII-D) which were the research samples determined purposively using several predetermined criteria. Data were collected using test instruments that had met the prerequisites. The research data had met the prerequisites of being homogeneous and normally distributed, so the hypothesis test used the t-test. The results showed that the calculated t was greater than the t table (5, 122 > 1.66827), meaning that there was a significant effect of the implementation of the civic literacy movement assisted by video media on the critical thinking skills of students at SMAN 1 Gunungsari. ABSTRAKTujuan penelitian ini adalah untuk mengetahui pengaruh gerakan literasi kewarganegaraan berbantuan media video terhadap kemampuan berpikir kritis peserta didik di SMAN 1 Gunungsari. Jenis penelitian yang digunakan adalah quasi experimental design dengan desain nonequivalent control group design. Terdapat kelas eksperimen (XII-C) dan kelas kontrol (XII-D) yang menjadi sampel penelitian yang ditentukan secara purposive dengan menggunakan beberapa kriteria yang sudah ditentukan. Data dikumpulkan dengan menggunakan instrumen tes yang telah memenuhi prasyarat. Data penelitian telah memenuhi prasyarat homogen dan berdistribusi normal, maka uji hipótesis menggunakan uji-t. Hasilnya menunjukkan bahwa t hitung lebih besar dari t tabel (5,122 > 1,66827), artinya terdapat pengaruh yang signifikan implementasi gerakan literasi kewarganegaraan berbantuan media video terhadap kemampuan berpikir kritis peserta didik di SMAN 1 Gunungsari.