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Sari, Adinda Kumala
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Public Health Social Sciences

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PENERAPAN DIGITAL MARKETING SEBAGAI UPAYA UNTUK MENINGKATKAN PENDAPATAN UMKM: STUDI KASUS PEMASARAN KAIN TENUN DI DESA PRINGGASELA Haq, Habil; Nurlaili, Nurlaili; Sari, Adinda Kumala; Yuhinis, Baiq Ilil; Iqbal, Iqbal; Wicaksana, M. Arman Adhi; Febrianti, Ni Luh Riska; Moerad, Siti Huwayda; Prajasa, Syakira Mala; Ngudiyono, Ngudiyono
Jurnal Wicara Vol 2 No 5 (2024): Jurnal Wicara Desa
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/wicara.v2i5.5558

Abstract

Pringgasela is one of the villages in East Lombok regency that has strength in the development of MSMEs (micro, small and Medium Enterprises). One of the mainstay business sectors in Pringgasela Village is weaving, various activities have been carried out to identify and provide solutions to existing problems, activities begin with observations and interviews with local people, especially weaving cloth craftsmen and MSME actors. The identification results show that although Pringgasela village has great potential in MSMEs, especially in the production of woven fabrics, there are significant constraints in market access, caused by the lack of utilization of digital media. In response to these problems, the solution implemented is to organize socialization and training focused on improving the use of digital media as a marketing method. It is expected that the program can increase the income and welfare of the community, especially MSME actors. This Program shows that the use of digital technology can be an effective solution in overcoming economic challenges in the village, as well as strengthening existing local potential.
Co-Authors Febrianti, Ni Luh Riska Haq, Habil Iqbal Iqbal Moerad, Siti Huwayda Ngudiyono Ngudiyono Nurlaili Nurlaili Prajasa, Syakira Mala Wicaksana, M. Arman Adhi Yuhinis, Baiq Ilil