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All Journal Journal of Authentic Research Jurnal Wicara Desa
Yuhinis, Baiq Ilil
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Agriculture, Biological Sciences & Forestry Earth & Planetary Sciences Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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PENERAPAN DIGITAL MARKETING SEBAGAI UPAYA UNTUK MENINGKATKAN PENDAPATAN UMKM: STUDI KASUS PEMASARAN KAIN TENUN DI DESA PRINGGASELA Haq, Habil; Nurlaili, Nurlaili; Sari, Adinda Kumala; Yuhinis, Baiq Ilil; Iqbal, Iqbal; Wicaksana, M. Arman Adhi; Febrianti, Ni Luh Riska; Moerad, Siti Huwayda; Prajasa, Syakira Mala; Ngudiyono, Ngudiyono
Jurnal Wicara Vol 2 No 5 (2024): Jurnal Wicara Desa
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/wicara.v2i5.5558

Abstract

Pringgasela is one of the villages in East Lombok regency that has strength in the development of MSMEs (micro, small and Medium Enterprises). One of the mainstay business sectors in Pringgasela Village is weaving, various activities have been carried out to identify and provide solutions to existing problems, activities begin with observations and interviews with local people, especially weaving cloth craftsmen and MSME actors. The identification results show that although Pringgasela village has great potential in MSMEs, especially in the production of woven fabrics, there are significant constraints in market access, caused by the lack of utilization of digital media. In response to these problems, the solution implemented is to organize socialization and training focused on improving the use of digital media as a marketing method. It is expected that the program can increase the income and welfare of the community, especially MSME actors. This Program shows that the use of digital technology can be an effective solution in overcoming economic challenges in the village, as well as strengthening existing local potential.
PENERAPAN DIGITAL MARKETING SEBAGAI UPAYA UNTUK MENINGKATKAN PENDAPATAN UMKM: STUDI KASUS PEMASARAN KAIN TENUN DI DESA PRINGGASELA Haq, Habil; Nurlaili, Nurlaili; Sari, Adinda Kumala; Yuhinis, Baiq Ilil; Iqbal, Iqbal; Wicaksana, M. Arman Adhi; Febrianti, Ni Luh Riska; Moerad, Siti Huwayda; Prajasa, Syakira Mala; Ngudiyono, Ngudiyono
Jurnal Wicara Vol 2 No 5 (2024): Jurnal Wicara Desa
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/wicara.v2i5.5558

Abstract

Pringgasela is one of the villages in East Lombok regency that has strength in the development of MSMEs (micro, small and Medium Enterprises). One of the mainstay business sectors in Pringgasela Village is weaving, various activities have been carried out to identify and provide solutions to existing problems, activities begin with observations and interviews with local people, especially weaving cloth craftsmen and MSME actors. The identification results show that although Pringgasela village has great potential in MSMEs, especially in the production of woven fabrics, there are significant constraints in market access, caused by the lack of utilization of digital media. In response to these problems, the solution implemented is to organize socialization and training focused on improving the use of digital media as a marketing method. It is expected that the program can increase the income and welfare of the community, especially MSME actors. This Program shows that the use of digital technology can be an effective solution in overcoming economic challenges in the village, as well as strengthening existing local potential.
The Use of Instagram Through the Perceived Learning Experiences of @mike.thechameleon's Followers in Enhancing English-Speaking Learning Motivation Yuhinis, Baiq Ilil; Amrullah; Junaidi, Ahmad
Journal of Authentic Research Vol. 5 No. 1 (2026): Februari
Publisher : LITPAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/v98tyb98

Abstract

This study aims to explore the perceived learning experiences of followers of the Instagram account @mike.thechameleon in learning English speaking and how these experiences shape their learning motivation. This research employed a qualitative descriptive approach. The data were collected through an open-ended questionnaire consisting of ten questions and semi-structured interviews involving 30 followers of @mike.thechameleon. The data were analysed thematically to identify recurring patterns in participants’ learning experiences, while the before-and-after self-rating scale results were used as descriptive support to illustrate changes in speaking aspects. The findings indicate that participants' experiences can be categorized into positive and negative experiences, with positive experiences being more dominant. Positively, participants perceived learning through the account as easy and useful short lessons, increased confidence and reduce anxiety, increased learning motivation, and a fun, relaxed, and non-formal learning environment, supported by short video content, repetition, and speaking challenges. The findings also reveal that three speaking aspects were influenced, namely fluency, pronunciation, and accuracy, with pronunciation showing the strongest improvement. in general, Instagram through the @mike.thechameleon account serves as a supportive supplementary learning medium that contributes to participants’ speaking development and learning motivation, particularly in pronunciation improvement.
Co-Authors Ahmad Junaidi Amrullah Febrianti, Ni Luh Riska Haq, Habil Iqbal Iqbal Moerad, Siti Huwayda Ngudiyono Ngudiyono Nurlaili Nurlaili Prajasa, Syakira Mala Sari, Adinda Kumala Wicaksana, M. Arman Adhi