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All Journal Ilomata International Journal of Social Science International Journal of Health, Medicine, and Sports
Aliwarga, Glenn Richard
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Development of Mama Lala healthy food 's Healthy Food Catering Kitchen Business Expansion in Tangerang Aliwarga, Glenn Richard; Kurnia, Mikha Eliazer; Kovalenko, Neswa; Sanjaya, Yoel
International Journal of Health, Medicine, and Sports Vol. 3 No. 1 (2025): International Journal of Health, Medicine, and Sports
Publisher : Corespub

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijhms.v3i1.188

Abstract

This study aims to explore the strengths of Mama Lala healthy food’s Kitchen as an affordable catering service provider, offering customizable menu options and free delivery. The identified issue is the large number of catering providers unable to meet customer demands for competitive pricing, menu flexibility, and efficient delivery. The study seeks to understand how Mama Lala healthy food ’s Kitchen can meet these market needs. A qualitative research approach was used, including in-depth interviews with customers and managers of Mama Lala healthy food ’s Kitchen, as well as observations of business operations and an analysis of competitor pricing and services. The results show that Mama Lala healthy food ’s Kitchen successfully attracts customers with more competitive prices compared to its competitors, along with a menu that can be tailored to individual needs. Free delivery within a 15 km radius is also a valued benefit by consumers. These strengths give Mama Lala healthy food ’s Kitchen a strategic position in the local catering market. The implications of this study highlight the importance of maintaining the quality of raw materials, menu diversity, and free delivery services as key attractions to stay competitive. The study also suggests that Mama Lala healthy food ’s Kitchen expand its network and enhance its promotional efforts to increase awareness among potential customers.
Enhancing Experience-Based Cultural Walking Tours through the 4E Framework: A Case Study of Glodok (Chinatown), Jakarta Latifah, Annisa Husnul; Kovalenko, Neswa; Vanit, Familia Dasil; Aliwarga, Glenn Richard; Kurnia, Mikha Eliazer
Ilomata International Journal of Social Science Vol. 6 No. 3 (2025): July 2025
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijss.v6i3.1810

Abstract

This study investigates how the Glodok Walking Tour can be optimized using the 4E Experience Framework—Entertainment, Education, Esthetics, Escapism—to enhance tourist involvement in cultural preservation. Although Jakarta is rich in heritage, tourism strategies often emphasize its modern image, resulting in the underutilization of areas like Glodok. As one of Southeast Asia’s oldest Chinatowns, Glodok offers cultural, and culinary attractions that align with contemporary tourists’ preferences for immersive experiences. While walking tours provide a sustainable platform for cultural engagement, existing designs often lack comprehensive experiential quality. This study seeks to address how the Glodok Walking Tour can be enhanced through the 4E framework to strengthen tourist involvement in heritage preservation. A qualitative case study was conducted, combining interviews with a tour guide and four tourists and participatory observation during the Glodok Walking Tour by Jakarta Good Guide. Data were analyzed using Miles and Huberman’s model, involving data reduction, thematic coding based on the 4E framework, and conclusion drawing. Triangulation ensured validity. Results Findings revealed gaps across all dimensions: weak interpretive techniques and lack of hands-on activities (Entertainment); information overload and limited contemporary relevance (Education); poor environmental conditions and insufficient engagement with landmarks (Esthetics); and restricted immersion due to noise and lack of local engagement (Escapism).Optimizing the Glodok Walking Tour through improved storytelling, multisensory learning, enhanced environmental quality, and direct engagement with local stakeholders can transform it into a more meaningful experience. These enhancements foster deeper emotional connections and contribute to the preservation of cultural heritage.
Co-Authors Kovalenko, Neswa Kurnia, Mikha Eliazer Latifah, Annisa Husnul Sanjaya, Yoel Vanit, Familia Dasil