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All Journal Ilomata International Journal of Social Science International Journal of Health, Medicine, and Sports
Sanjaya, Yoel
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Development of Mama Lala healthy food 's Healthy Food Catering Kitchen Business Expansion in Tangerang Aliwarga, Glenn Richard; Kurnia, Mikha Eliazer; Kovalenko, Neswa; Sanjaya, Yoel
International Journal of Health, Medicine, and Sports Vol. 3 No. 1 (2025): International Journal of Health, Medicine, and Sports
Publisher : Corespub

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijhms.v3i1.188

Abstract

This study aims to explore the strengths of Mama Lala healthy food’s Kitchen as an affordable catering service provider, offering customizable menu options and free delivery. The identified issue is the large number of catering providers unable to meet customer demands for competitive pricing, menu flexibility, and efficient delivery. The study seeks to understand how Mama Lala healthy food ’s Kitchen can meet these market needs. A qualitative research approach was used, including in-depth interviews with customers and managers of Mama Lala healthy food ’s Kitchen, as well as observations of business operations and an analysis of competitor pricing and services. The results show that Mama Lala healthy food ’s Kitchen successfully attracts customers with more competitive prices compared to its competitors, along with a menu that can be tailored to individual needs. Free delivery within a 15 km radius is also a valued benefit by consumers. These strengths give Mama Lala healthy food ’s Kitchen a strategic position in the local catering market. The implications of this study highlight the importance of maintaining the quality of raw materials, menu diversity, and free delivery services as key attractions to stay competitive. The study also suggests that Mama Lala healthy food ’s Kitchen expand its network and enhance its promotional efforts to increase awareness among potential customers.
Evaluation of Rural Tourism Concept for Cultural Preservation (Case Study of Baduy Tribe Rejecting Tourism) Pradana, Triandi; Widyawan, Indria; Sanjaya, Yoel
Ilomata International Journal of Social Science Vol. 6 No. 2 (2025): April 2025
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijss.v6i2.1019

Abstract

The customary leaders of the Baduy community previously expressed the rejection of Baduy as a tourist attraction. Given the increasing number of tourist visits and the growing prominence of Baduy Rural Tourism, there are concerns that this could lead to over-tourism and negatively impact tourist activities. This research aims to evaluate the concept of Baduy cultural rural tourism, addressing the issues surrounding the community's rejection of tourism as a development model. The objectives of this research are: 1) to understand the implementation of the tourist village concept; 2) to identify the challenges faced by tourism activities; and 3) to explore potential evaluation and improvement strategies. Using a qualitative approach with a case study and Miles and Huberman's interactive analysis. Selection of 10 informants with relevant characteristics, including one key informant, the customary leader who possesses knowledge of the traditions and regulations in Baduy; additionally, four informants represent local guides. Two informants are Baduy residents. Three informants represent tourists. Tourism indirectly impacts the social and cultural life of the Baduy community. Although Kanekes Village enforces strict regulations under Village Regulation regarding Cultural Saba and the Protection of Baduy Indigenous People, implementing these rules requires further evaluation and monitoring.
Co-Authors Aliwarga, Glenn Richard Indria Widyawan Kovalenko, Neswa Kurnia, Mikha Eliazer Triandi Pradana