Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
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All Journal International Journal of Accounting, Management, and Economics Research : Ijamer
Ekarat Chaichotchuang
Unknown Affiliation
Economics, Econometrics & Finance Social Sciences Other

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The Influence Of Entrepreneurial Competence And The Utilization Of Digital Marketing To Improve Business Performance In The Community Of Weru Kidul Village, Weru District, Cirebon District Erna Erna; Ekarat Chaichotchuang; R Misriah Ariyani; Vita Dhameria; Mahmud Mahmud; Bambang Hermani
Jurnal Telekomunikasi dan Informatika Lbh. 2 Àir. 1 (2024): June : International Journal Of Accounting, Management, And Economics Research
Publisher : Fakultas Ekonomi dan Bisnis Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56696/ijamer.v2i1.23

Abstract

Weru Kidul Village has several industrial potentials, including the handicraft industry, food industry, materials industry, savings and loan cooperatives, restaurants, and livestock. Based on the data from BPS, the number of entrepreneurs in Indonesia is only 3.47%, which still needs to be increased to become a developed country. Indonesia needs 12 to 14 percent. In this case, an increase in entrepreneurs needs to increase the number of entrepreneurs in Indonesia. This study aims to determine how much influence entrepreneurial competency and digital marketing use have on business performance. The method used in this research is a quantitative descriptive method. From the results of the study, it was found that entrepreneurial competence and the use of digital marketing had a significant effect on business performance.
Co-Authors Bambang hermani Erna Erna Mahmud Mahmud R Misriah Ariyani Vita Dhameria