Article Per Year (5 Year)
p-Index From 2020 - 2025
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All Journal International Journal of Accounting, Management, and Economics Research : Ijamer Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Vita Dhameria
Unknown Affiliation
Economics, Econometrics & Finance Social Sciences Other

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The Influence Of Entrepreneurial Competence And The Utilization Of Digital Marketing To Improve Business Performance In The Community Of Weru Kidul Village, Weru District, Cirebon District Erna Erna; Ekarat Chaichotchuang; R Misriah Ariyani; Vita Dhameria; Mahmud Mahmud; Bambang Hermani
Jurnal Telekomunikasi dan Informatika Lbh. 2 Àir. 1 (2024): June : International Journal Of Accounting, Management, And Economics Research
Publisher : Fakultas Ekonomi dan Bisnis Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56696/ijamer.v2i1.23

Abstract

Weru Kidul Village has several industrial potentials, including the handicraft industry, food industry, materials industry, savings and loan cooperatives, restaurants, and livestock. Based on the data from BPS, the number of entrepreneurs in Indonesia is only 3.47%, which still needs to be increased to become a developed country. Indonesia needs 12 to 14 percent. In this case, an increase in entrepreneurs needs to increase the number of entrepreneurs in Indonesia. This study aims to determine how much influence entrepreneurial competency and digital marketing use have on business performance. The method used in this research is a quantitative descriptive method. From the results of the study, it was found that entrepreneurial competence and the use of digital marketing had a significant effect on business performance.
Influence E-Commerce Regarding Consumer Behavior On The Shopee Application Vita Dhameria; Nunung Nurnilasari; Mahmud Mahmud; Nana Noviada Kwartawati
Jurnal Telekomunikasi dan Informatika Lbh. 2 Àir. 1 (2024): June : International Journal Of Accounting, Management, And Economics Research
Publisher : Fakultas Ekonomi dan Bisnis Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56696/ijamer.v2i1.33

Abstract

The aim of this research is to examine the influence of e-commerce on student consumer behavior. A total of 150 respondents who had shopped at Shopee e-commerce participated in this research. This research instrument has passed validity and reliability tests through outer model measurements consisting of convergent validity, discriminant validity and composite reliability. The software used in these three stages is SEM - AMOS, this research is categorized as a cross-sectional study where data is collected only once in one time period. The sampling technique using purposive sampling is limited to certain types of people who can provide the desired information. The results of hypothesis testing concluded that e-commerce had a positive and insignificant influence on self-control. Lifestyle has a positive and significant influence on self-control. E-commerce, Lifestyle, Self control has a positive and significant influence on consumer behavior.
Pengaruh Citra Merek Terhadap Minat Beli Ulang yang Dimediasi oleh Kepuasan Pelanggan Hand and Body Lotion Nivea di Kota Bandung Vita Try Azzely; Vita Dhameria
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 5 No. 3 (2025): November : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v5i3.7978

Abstract

This study aims to examine how brand image influences repurchase intention, with customer satisfaction serving as a mediating variable among consumers of Nivea hand and body lotion in Bandung. Using a quantitative approach involving 60 respondents, data were collected through questionnaires and analyzed using multiple regression and Sobel tests with the assistance of SPSS version 27. The results indicate that brand image has a positive effect on both customer satisfaction and repurchase intention, with customer satisfaction proven to be a significant mediating variable. These findings provide theoretical contributions and practical implications for enhancing customers’ repurchase intention toward the brand
Co-Authors Bambang hermani Ekarat Chaichotchuang Erna Erna Mahmud Mahmud Nana Noviada Kwartawati Nunung Nurnilasari R Misriah Ariyani Vita Try Azzely