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All Journal JURNAL MANAJEMEN (EDISI ELEKTRONIK) International Journal of Accounting, Management, and Economics Research : Ijamer
Vita Dhameria
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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The Influence Of Entrepreneurial Competence And The Utilization Of Digital Marketing To Improve Business Performance In The Community Of Weru Kidul Village, Weru District, Cirebon District Erna Erna; Ekarat Chaichotchuang; R Misriah Ariyani; Vita Dhameria; Mahmud Mahmud; Bambang Hermani
Jurnal Telekomunikasi dan Informatika Lbh. 2 Àir. 1 (2024): June : International Journal Of Accounting, Management, And Economics Research
Publisher : Fakultas Ekonomi dan Bisnis Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56696/ijamer.v2i1.23

Abstract

Weru Kidul Village has several industrial potentials, including the handicraft industry, food industry, materials industry, savings and loan cooperatives, restaurants, and livestock. Based on the data from BPS, the number of entrepreneurs in Indonesia is only 3.47%, which still needs to be increased to become a developed country. Indonesia needs 12 to 14 percent. In this case, an increase in entrepreneurs needs to increase the number of entrepreneurs in Indonesia. This study aims to determine how much influence entrepreneurial competency and digital marketing use have on business performance. The method used in this research is a quantitative descriptive method. From the results of the study, it was found that entrepreneurial competence and the use of digital marketing had a significant effect on business performance.
Influence E-Commerce Regarding Consumer Behavior On The Shopee Application Vita Dhameria; Nunung Nurnilasari; Mahmud Mahmud; Nana Noviada Kwartawati
Jurnal Telekomunikasi dan Informatika Lbh. 2 Àir. 1 (2024): June : International Journal Of Accounting, Management, And Economics Research
Publisher : Fakultas Ekonomi dan Bisnis Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56696/ijamer.v2i1.33

Abstract

The aim of this research is to examine the influence of e-commerce on student consumer behavior. A total of 150 respondents who had shopped at Shopee e-commerce participated in this research. This research instrument has passed validity and reliability tests through outer model measurements consisting of convergent validity, discriminant validity and composite reliability. The software used in these three stages is SEM - AMOS, this research is categorized as a cross-sectional study where data is collected only once in one time period. The sampling technique using purposive sampling is limited to certain types of people who can provide the desired information. The results of hypothesis testing concluded that e-commerce had a positive and insignificant influence on self-control. Lifestyle has a positive and significant influence on self-control. E-commerce, Lifestyle, Self control has a positive and significant influence on consumer behavior.
The Effect of Product Quality on Consumer Loyalty Mediated by Customer Satisfaction: Evidence from Persib Bandung Official Store Merchandise Nayandra Adi Bayu Fauzan; Vita Dhameria
Jurnal Manajemen (Edisi Elektronik) Vol. 17 No. 2 (2026): Jurnal Manajemen (Edisi Elektronik)
Publisher : UPT Jurnal & Publikasi Ilmiah SPs Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/jm-uika.v17i2.22335

Abstract

This study aims to examine how product quality shapes consumer loyalty, with consumer satisfaction functioning as a mediating variable among buyers of merchandise from the Persib Bandung Official Store. The research applies a quantitative approach grounded in a positivist paradigm, ensuring that the analytical process produces objective and measurable findings. A total of 102 respondents, all users of official Persib merchandise residing in Bandung, were selected through purposive sampling because they met the criteria relevant to the study’s objectives. Data were collected using a Likert-scale questionnaire designed to capture consumer perceptions systematically. Once the data were obtained, several analytical procedures were performed, including validity and reliability tests, linear regression analysis, and the Sobel test to assess the mediating role of consumer satisfaction in strengthening the relationship between product quality and loyalty. The results indicate that product quality has a positive and significant influence on consumer satisfaction and directly enhances consumer loyalty. Furthermore, consumer satisfaction serves as an important factor that reinforces the impact of product quality on loyalty, demonstrating its role as an effective mediator. These findings highlight that maintaining high product quality is a key strategy for retaining consumers. When merchandise is perceived to be of good quality, consumers tend to feel more satisfied and remain loyal. Therefore, management must consistently uphold strong quality standards to build and sustain long-term relationships with Persib supporters
Co-Authors Ariyani, R Misriah Bambang Hermani Ekarat Chaichotchuang Erna Erna Mahmud Mahmud Nana Noviada Kwartawaty Nayandra Adi Bayu Fauzan Nurnilasari, Nunung