Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
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All Journal International Journal of Economics, Commerce, and Management International Journal of Accounting, Management, and Economics Research : Ijamer
Yohan Wismantoro
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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The Role of Smma in Building Digital Bank Customer Loyalty From the S-O-R Model Perspective Annisa Rahmawati; Nadia Pramudita; Yohan Wismantoro; Piji Pakarti
Jurnal Telekomunikasi dan Informatika Lbh. 2 Àir. 2 (2024): December : International Journal Of Accounting, Management, And Economics Rese
Publisher : Fakultas Ekonomi dan Bisnis Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56696/ijamer.v2i2.134

Abstract

In this technological era, business actors or organizations compete and innovate with each other to provide the best service to their customers, one of which is offering digital banking products. Bank Jenius is a digital bank with the largest active users in Indonesia. This research aims to provide a more comprehensive understanding regarding social media marketing activities, especially Instagram, in building customer loyalty in the digital banking sector from the perspective of the Stimulus-Organism-Response (S-O-R) model. A quantitative approach with a survey method using purposive sampling and a questionnaire instrument was used in this research. The research object is digital bank customers who use Instagram social media. Research findings show that Social Media Marketing Activities (SMMA) has a positive effect on Customer Equity Drivers for both Value Equity, Brand Equity and Relationship Equity, which in turn each has a positive effect on customer loyalty. Limitations and suggestions for future research are also described.
The Influence of Leadership Style, Work Environment, and Work Conflict on Employee Work Productivity at Perum Perhutani Central Java Regional Division Dina Melany; Amron Amron; Yohan Wismantoro; Roymon Panjaitan; Muhammad Azam
International Journal of Economics, Commerce, and Management Vol. 3 No. 1 (2026): International Journal of Economics, Commerce, and Management
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/ijecm.v3i1.1125

Abstract

This research was conducted to determine the extent to which leadership style, the work environment, and work conflict influence employee work productivity at Perum Perhutani, Central Java Regional Division. A quantitative approach using a survey method was applied, in which questionnaires were distributed to 80 permanent employees. The collected data were measured using a Likert scale and processed with IBM SPSS Statistics. The findings show that leadership style positively and significantly contributes to employee work productivity, while the work environment serves as the most influential factor in enhancing productivity. In contrast, work conflict has a negative and significant impact, despite the relatively low conflict level within the organization. The study found that the work environment has the strongest influence on employee productivity, followed by leadership style, while work conflict has the least impact. Overall, the results highlight that fostering a supportive work environment, ensuring effective leadership, and minimizing conflict are essential for maintaining consistent employee work productivity.
Co-Authors Amron Amron ANNISA RAHMAWATI Dina Melany Muhammad Azam Nadia Pramudita Piji Pakarti Roymon Panjaitan