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All Journal Mabrur: Academic Journal of Hajj and Umra
Maharani, Mega Utami
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Religion Humanities Decision Sciences, Operations Research & Management Social Sciences

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Strategi Pemasaran Biro Perjalanan Haji dan Umroh dalam Meningkatkan Minat Calon Jemaah Maharani, Mega Utami; Sadiah, Dewi; Mujib, Abdul; Mulqiyah, Hilma
Mabrur: Academic Journal of Hajj and Umra Vol. 1 No. 1 (2022): Mabrur: Academic Journal of Hajj and Umra
Publisher : Faculty of Da'wah and Communication, UIN Sunan Gunung Djati, Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/mjhu.v1i1.17528

Abstract

This study aims to determine the marketing strategy and how to implement the marketing strategy carried out by Ghinasepti Tour and Travel in attracting the interest of prospective pilgrims. The method used is descriptive method with a qualitative approach. The results of this study indicate that first, the formulation of a marketing strategy which includes the vision and mission, analysis of the internal and external environment using SWOT analysis, and the determination of marketing strategies based on the marketing mix. Second, the implementation of a marketing strategy based on a marketing communication strategy. Third, the evaluation of the marketing strategy carried out by Ghinasepti uses two techniques: a. By evaluating the technical implementation of activities in disseminating information through marketing communication media that have been carried out, b. By evaluating the sources of information obtained by prospective pilgrims.
Co-Authors ABDUL MUJIB Dewi Sadiah, Dewi Mulqiyah, Hilma