Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Tumata Jurnal
Haikal, Muhammad Abdurrahman
Unknown Affiliation
Arts Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Utilizing Instagram Media For Digital Marketing In The 2021 Yogyakarta Cultural Festival Dwiyani, Noorfitri Rizky; Hitasukha, Lintang; Haikal, Muhammad Abdurrahman; Adani, Salwa Yunaika
TUMATA: Journal of Cultural and Arts Management Vol 1, No 01 (2023): June 2023
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/tumata.v1i01.12577

Abstract

Festival Kesenian Yogyakarta (FKY) is an annual cultural art event in Yogyakarta. FKY was first held in 1989 with the concept of the people's market. Starting in 2019, it further expanded its focus on the realm of cultural life in Yogyakarta with the courage to change the name of the Festival Kesenian Yogyakarta to the Festival Kebudayaan Yogyakarta (Yogyakarta Cultural Festival). The purpose of this research is to describe Utilizing Instagram Media For Digital Marketing In The 2021 Yogyakarta Cultural Festival. This research uses a qualitative method through a case study with a marketing approach and uses the 4P+3P marketing mix elements, namely product, price, promotion, channel, distribution/place, people, process, and physical evidence. Data obtained by interview, observation, documentation and the results of this study indicate that the marketing carried out by the 2021 FKY committee through the marketing mix has a positive impact on sales and wider reach to the creative industry for 2021 FKY. The most influential elements are product, price, promotion, and process. The elements that have not been maximized are places and people. Human resource management is the main obstacle in the process from beginning to end in the 2021 FKY. The conclusions obtained from the research show that the Sambatan program applies the 7p marketing mix elements in the implementation of the marketing process, although the elements have not been maximized and need improvement.
The Iron Gamelan Grants Mechanism By The Cultural Department On Mutio Raras Karawitan Art Society 2022 Haikal, Muhammad Abdurrahman; Agustina, Arinta; Putra, Trisna Pradita
TUMATA: Journal of Cultural and Arts Management Vol 2, No 2 (2024): Desember 2024
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/tumata.v2i2.13391

Abstract

The socio-cultural diversity of Yogyakarta society has the opportunity to foster traditional arts. However, the obstacle felt by the community is the lack of support for cultural facilities and infrastructure. So, the Regional Government needs to intervene to support its development, one of which is in the form of art equipment assistance. In 2022, the Yogyakarta Special Region Cultural Office provided gamelan grants to art groups. The Mutio Raras Karawitan Art Society became one of the recipients of Gamelan grants. Behind the gamelan grant activities carried out, there is a selection mechanism so that the implementation of this grant achieves its goal of preserving traditional artistic values and providing facilities and infrastructure assistance. This research aims to find out, explain, and analyze the mechanism for distributing gamelan grants to the Mutio Raras Karawitan Art Society. This research applies descriptive qualitative methods through data collection techniques from observation, interviews, documentation, and literature studies. The theoretical approach used is distribution management, grants, and gamelan. The results showed that the iron gamelan grant mechanism given to the Mutio Raras Karawitan Art Society in fiscal year 2022 was well implemented. The conclusion of this study is that the mechanism carried out is in accordance with the management theory used, namely, organizing, implementing, and controlling and evaluating. There are obstacles in the implementation stage carried out, namely the lack of human resources, which hinders the efficiency of the work carried out.
Co-Authors Adani, Salwa Yunaika Agustina, Arinta Dwiyani, Noorfitri Rizky Hitasukha, Lintang Trisna Pradita Putra