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RISIKO DALAM PETERNAKAN AYAM PETELUR: SEBUAH ANALISIS DARI CIMUNING FARM, BEKASI Lutfiadi, Ridwan; Rahmanto, M. Ikhwan; Purwanto, Rindo; Asyani Listyowati, Esi
CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH Vol. 6 No. 2 (2023): CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH
Publisher : Fakultas Pertanian Universitas Islam 45 (UNISMA) Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/cefars.v6i2.8260

Risk as an obstacle is always faced in every business, including the Cimuning Farm laying chicken farming business which is also not free from business risks. The aim of this research is to identify sources of production risk, determine the probability value of production risk, determine the impact of production risk, and formulate handling strategies that can be applied to prevent and handle production risks in the Cimuning Farm laying chicken farming business, Bekasi City. The research method is a case study of the Cimuning Farm laying chicken farming business in Bekasi City. Descriptive analysis is used to determine the sources of risk, z-score analysis is used to determine the magnitude of risk probability and risk map analysis to determine preventive and mitigation strategies. The research results show that the sources of production risk at Cimuning Farm are weather, disease and pests. The probability that the weather has an influence is 24.20%, the disease factor is 33.36% and the pest factor is 32.28%. The impact of sources of production risk at Cimuning Farm from the largest to the smallest losses, namely those caused by disease amounting to IDR 5,724,122.00, weather amounting to IDR 1,849,575.00, and pests amounting to IDR 1,011,001.00. Preventive strategies that can be implemented include installing barbed wire around the enclosure walls, and scheduling guard shifts at night. Mitigation strategies that can be implemented include spraying insecticides regularly, cleaning eating and drinking places regularly and administering medicines and vaccines periodically

STRATEGI BAURAN PEMASARAN KOPI GUNUNG ARCA PADA KELOMPOK TANI MEKARWANGI JAYA Danapriatna, Nana; Ismarani, Ismarani; Asyani Listyowati, Esi; Supah, Pela
CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH Vol. 6 No. 2 (2023): CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH
Publisher : Fakultas Pertanian Universitas Islam 45 (UNISMA) Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/cefars.v6i2.8262

Mekarwangi Jaya Farmers Group is a coffee farmer group in Sukawangi Village, Bogor Regency which markets local specialty Bogor coffee in the form of dry beans and ready-to-brew coffee powder, but faces obstacles in marketing these coffee products. The purpose of this research is to determine the implementation of the 4P marketing mix for Gunung Arca Coffee, determine consumer assessments of the marketing of Gunung Arca Coffee and determine the priority marketing mix strategy for Gunung Arca Coffee in the Mekarwangi Jaya Farmer Group. This research uses primary and secondary data sources. Descriptive methods were used and Analysis Hierarchy Process (AHP) was used in this research to answer the research objectives. Based on the results of the analysis, it is known that the Mekarwangi Jaya Farmers Group has implemented the 4P marketing mix, namely product, price, promotion and distribution. Consumers feel that the quality of Gunung Arca Coffee is guaranteed, the price of Gunung Arca Coffee is affordable, media locations or promotional activities carried out by the Mekarwangi Jaya Farmers Group are easy to find, and the sales location for Gunung Arca Coffee is not strategic. The main priority marketing objective is to improve the business image with the first ranking marketing mix, namely product.

RISIKO DALAM PETERNAKAN AYAM PETELUR: SEBUAH ANALISIS DARI CIMUNING FARM, BEKASI Lutfiadi, Ridwan; Rahmanto, M. Ikhwan; Purwanto, Rindo; Asyani Listyowati, Esi
CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH Vol. 6 No. 2 (2023): CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH
Publisher : Fakultas Pertanian Universitas Islam 45 (UNISMA) Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/cefars.v6i2.8260

Risk as an obstacle is always faced in every business, including the Cimuning Farm laying chicken farming business which is also not free from business risks. The aim of this research is to identify sources of production risk, determine the probability value of production risk, determine the impact of production risk, and formulate handling strategies that can be applied to prevent and handle production risks in the Cimuning Farm laying chicken farming business, Bekasi City. The research method is a case study of the Cimuning Farm laying chicken farming business in Bekasi City. Descriptive analysis is used to determine the sources of risk, z-score analysis is used to determine the magnitude of risk probability and risk map analysis to determine preventive and mitigation strategies. The research results show that the sources of production risk at Cimuning Farm are weather, disease and pests. The probability that the weather has an influence is 24.20%, the disease factor is 33.36% and the pest factor is 32.28%. The impact of sources of production risk at Cimuning Farm from the largest to the smallest losses, namely those caused by disease amounting to IDR 5,724,122.00, weather amounting to IDR 1,849,575.00, and pests amounting to IDR 1,011,001.00. Preventive strategies that can be implemented include installing barbed wire around the enclosure walls, and scheduling guard shifts at night. Mitigation strategies that can be implemented include spraying insecticides regularly, cleaning eating and drinking places regularly and administering medicines and vaccines periodically

STRATEGI BAURAN PEMASARAN KOPI GUNUNG ARCA PADA KELOMPOK TANI MEKARWANGI JAYA Danapriatna, Nana; Ismarani, Ismarani; Asyani Listyowati, Esi; Supah, Pela
CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH Vol. 6 No. 2 (2023): CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH
Publisher : Fakultas Pertanian Universitas Islam 45 (UNISMA) Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/cefars.v6i2.8262

Mekarwangi Jaya Farmers Group is a coffee farmer group in Sukawangi Village, Bogor Regency which markets local specialty Bogor coffee in the form of dry beans and ready-to-brew coffee powder, but faces obstacles in marketing these coffee products. The purpose of this research is to determine the implementation of the 4P marketing mix for Gunung Arca Coffee, determine consumer assessments of the marketing of Gunung Arca Coffee and determine the priority marketing mix strategy for Gunung Arca Coffee in the Mekarwangi Jaya Farmer Group. This research uses primary and secondary data sources. Descriptive methods were used and Analysis Hierarchy Process (AHP) was used in this research to answer the research objectives. Based on the results of the analysis, it is known that the Mekarwangi Jaya Farmers Group has implemented the 4P marketing mix, namely product, price, promotion and distribution. Consumers feel that the quality of Gunung Arca Coffee is guaranteed, the price of Gunung Arca Coffee is affordable, media locations or promotional activities carried out by the Mekarwangi Jaya Farmers Group are easy to find, and the sales location for Gunung Arca Coffee is not strategic. The main priority marketing objective is to improve the business image with the first ranking marketing mix, namely product.

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