Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH Jurnal Agribisnis dan Pengembangan Wilayah
Riyan Hartono, Fawaz
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
STUDI KASUS PERILAKU KONSUMEN DALAM PEMBELIAN PRODUK DAGING AYAM POTONG DI “PRIMA FRESHMART” DESA SETIA MEKAR, KABUPATEN BEKASI Budiyono, Haris; Rahmanto, M. Ikhwan; Riyan Hartono, Fawaz; Ardisela, Dawud
CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH Vol. 6 No. 2 (2023): CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH
Publisher : Fakultas Pertanian Universitas Islam 45 (UNISMA) Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/cefars.v6i2.8264

Abstract

“Prima Freshmart” is a specialty store whose job is to offer several products for kitchen needs, such as chicken meat, eggs, frozen food, and other food and beverages at affordable prices. This research is to find out: (1) The influence of service variable has an effect on the decision to buy beef chicken at "Prima Freshmart". (2) The effect of the product variable on the purchase decision of broiler chicken at "Prima Freshmart". (3) The effect of the price on the decision to buy chicken pieces at "Prima Freshmart". (4) The effect of promotion has an effect on purchasing decisions of chicken pieces at "Prima Freshmart". (5) The influence of location has an effect on the decision to buy chicken pieces at "Prima Freshmart". (6) Service, product, price, promotion, and location on the decision to buy chicken pieces at "Prima Freshmart". This study uses survey methods and the data analysis used is descriptive analysis and multiple linear regression analysis. The results of this study indicate that the relationship between service, product, promotion, price, and location on purchasing decisions is 0.827, meaning that the value of a positive relationship and the value of the coefficient of determination is 68.4% with the equation value Ŷ = 0,978-0,380X1 + 0,369X2 + 0,773X4. Variables of service, product, price, promotion, and location have a joint effect on the decision to buy chicken at "Prima Freshmart". Product, price, and promotion variables have a partial effect on the decision to purchase chicken pieces at "Prima Freshmart".
STUDI KASUS PERILAKU KONSUMEN DALAM PEMBELIAN PRODUK DAGING AYAM POTONG DI “PRIMA FRESHMART” DESA SETIA MEKAR, KABUPATEN BEKASI Budiyono, Haris; Rahmanto, M. Ikhwan; Riyan Hartono, Fawaz; Ardisela, Dawud
CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH Vol. 6 No. 2 (2023): CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH
Publisher : Fakultas Pertanian Universitas Islam 45 (UNISMA) Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/cefars.v6i2.8264

Abstract

“Prima Freshmart” is a specialty store whose job is to offer several products for kitchen needs, such as chicken meat, eggs, frozen food, and other food and beverages at affordable prices. This research is to find out: (1) The influence of service variable has an effect on the decision to buy beef chicken at "Prima Freshmart". (2) The effect of the product variable on the purchase decision of broiler chicken at "Prima Freshmart". (3) The effect of the price on the decision to buy chicken pieces at "Prima Freshmart". (4) The effect of promotion has an effect on purchasing decisions of chicken pieces at "Prima Freshmart". (5) The influence of location has an effect on the decision to buy chicken pieces at "Prima Freshmart". (6) Service, product, price, promotion, and location on the decision to buy chicken pieces at "Prima Freshmart". This study uses survey methods and the data analysis used is descriptive analysis and multiple linear regression analysis. The results of this study indicate that the relationship between service, product, promotion, price, and location on purchasing decisions is 0.827, meaning that the value of a positive relationship and the value of the coefficient of determination is 68.4% with the equation value Ŷ = 0,978-0,380X1 + 0,369X2 + 0,773X4. Variables of service, product, price, promotion, and location have a joint effect on the decision to buy chicken at "Prima Freshmart". Product, price, and promotion variables have a partial effect on the decision to purchase chicken pieces at "Prima Freshmart".
Co-Authors Dawud Ardisela Haris Budiyono M. Ikhwan Rahmanto