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All Journal Taawun: Jurnal Pengabdian kepada Masyarakat KREATIF: Jurnal Pengabdian Masyarakat Nusantara
A’zizah A’zizah
Sekolah Tinggi Agama Islam Al Washliyah Banda Aceh
Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Health Professions Law, Crime, Criminology & Criminal Justice Other

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Integrating Financial Literacy and Digital Marketing for Craft Msmes in Aceh: Strategic Initiatives for Business Sustainability Mariana Mariana; Yudhy Widya Kusumo; Muhammad Muhammad; Karnita Sartina; A’zizah A’zizah; Yusriadi Yusriadi
TAAWUN Vol. 5 No. 01 (2025): TA'AWUN FEBRUARY 2025
Publisher : Pusat Penelitian Pengabdian Pada Masyarakat Sekolah Tinggi Ilmu Tarbiyah Al-Fattah Siman Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37850/taawun.v5i01.907

Abstract

The aim of this research is to improve the financial management skills of small and medium-sized enterprises (SMEs) in the craft sector in Aceh Province through training that focuses on separating personal and business finances, proper transaction recording, and the preparation of transparent and accurate financial reports. The method used in this community service activity involves training conducted by a team of lecturers from various educational institutions, as well as direct visits to SME locations for practical training. The results show that most SME owners previously lacked adequate understanding of financial management, and this training provided significant benefits in enhancing their ability to make better business decisions. The Focus Group Discussion (FGD) revealed challenges faced by SMEs, such as limited capital and difficulties in product marketing. In conclusion, this financial management training has had a positive impact on SME owners in Aceh, helping them develop a more professional and sustainable approach to business operations. Notably, this program stands out as the first to integrate simple app-based financial management training with digital marketing strategies in Aceh. By combining financial literacy with modern marketing techniques, the program provides a comprehensive solution for the challenges faced by local MSMEs. Integrating these two crucial aspects empowers business owners to manage their finances better while expanding their market reach through digital platforms. This innovative approach lays the groundwork for more resilient and competitive MSMEs, fostering long-term sustainability and growth in the region.
Program Ekonomi Kreatif Berbasis Ethnobotany untuk Pemberdayaan Masyarakat Gampong Cot Kunyet, Kecamatan Padang Tiji, Kabupaten Pidie Lasri Lasri; Erna Fitriani Hamda; Saprijal Saprijal; Ridayani Ridayani; Saddam Saddam; A’zizah A’zizah; Ida Tutia Rakhmi; Muhammad Safwan Jamil
KREATIF: Jurnal Pengabdian Masyarakat Nusantara Vol. 5 No. 4 (2025): Jurnal Pengabdian Masyarakat Nusantara
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/kreatif.v5i4.8557

Abstract

The creative economy program is one of the government's efforts to encourage economic sectors based on creativity and innovation (1). One sub-sector that is receiving increasing attention is the development of products based on local culture and natural resources, such as Ethnobotany products. This community service program was implemented with the aim of increasing the independence and welfare of the Cot Kunyet Village community, Padang Tiji District, Pidie Regency through the development of an ethnobotany-based creative economy. The potential of local plants in this area is very abundant and has high economic value, but so far has not been optimally utilized. Through this activity, the community is provided with the understanding and skills to process various types of local plants into value-added products by utilizing local expertise and simple technology. The implementation method includes field observation, socialization of the creative economy concept, training in processing natural materials, production assistance, and digital marketing strategies. The training was carried out with participatory community involvement, especially groups of housewives and village youth. Some of the products produced include herbal soap, aromatherapy oil, spice powder drinks, and crafts made from local plants. In addition to improving technical skills, this activity also introduced the concept of packaging design and marketing through e-commerce platforms to expand market reach. The program's implementation results demonstrate an increase in community capacity, creativity, and motivation in developing businesses based on local potential. The community is beginning to understand the importance of sustainable and economically valuable natural resource management. Furthermore, this activity strengthens a sense of community and raises awareness of the importance of preserving traditional knowledge. Overall, the program has had a positive impact on increasing community capacity and opening up new opportunities for developing a creative, innovative, and competitive local economy
Co-Authors Erna Fitriani Hamda Ida Tutia Rakhmi Karnita Sartina Lasri, Lasri Mariana Mariana Muhammad Muhammad Muhammad Safwan Jamil Ridayani Ridayani Saddam Saddam Saprijal Saprijal Yudhy Widya Kusumo Yusriadi Yusriadi