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All Journal Journal of Ekonomics, Finance, and Management Studies
Muhammad Zia Ulhaq
Universitas Muhammadiyah Bima
Religion Economics, Econometrics & Finance

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Strategi Pemasaran Ikan Bakar Lesehan Ina Badu Ditinjau Dari Etika Bisnis Islam: Studi Kasus Lesehan Ina Badu Desa Nanga Wera Kecamatan Wera Kabupaten Bima Inul Daratista; Ihwan P. Syamsudin; Muhammad Zia Ulhaq
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 5 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i5.7637

Abstract

Based on the results of current observations made by researchers at Lesehan Ina Badu mantau beach Nanga Wera Village that the conditions of the past the number of customers who came were more than 50 people who came every day but the current condition that the number of customers who came was less than 20 people this is due to the large number of marketing and irregular besides that which is more important is caused by the cleanliness of the marketing place that is not well maintained, the customer's seat is less neat so that it does not provide comfort for customers, the price of fish is getting more expensive which is usually 45 / kg but the current condition the price has reached 50 / kg so this causes the trend of visitors coming to decrease every day that comes. So this study aims to determine the marketing strategy of grilled fish Lesehan Ina Badu in terms of Islamic business ethics (case study of Lesehan Ina Badu Nanga Wera Village, Wera District, Bima Regency). This research will be conducted in Nanga Wera Village, Wera District, Bima Regency, West Nusa Tenggara. This research uses Qualitative Research with a Descriptive Approach. Data Collection Techniques are Observation, Interview and Documentation. Data Analysis Techniques namely Data Reduction, Data Presentation and Conclusion Drawing. Based on the results of this study, the marketing strategy applied by this business runs naturally and relies on a simple but deeply rooted approach.
Peran Teknologi Digital dalam Meningkatkan Akses Pasar Bagi Pelaku UMKM di Kota Bima Runi Asriani; Muhammad Rasyad Al Fajar; Muhammad Zia Ulhaq
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 6 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i6.8082

Abstract

Economic actors in Bima City, especially MSMEs, have great potential to optimize digital technology to expand market access. However, the level of technology adoption among them is still relatively low, as most still rely on traditional marketing methods such as direct sales and local markets. So the research aims to determine the role of digital technology in increasing market access for MSME actors in Bima City. This research is located in Bima City, West Nusa Tenggara. The data collection techniques used are observation, interview and documentation. Then the Data Analysis Technique is Data Reduction, Data Presentation and Conclusion Drawing or Verification. Then Test Data Credibility namely Member Check, Cross Check, Triangulation and Reference Material. Based on the results of his research, it shows that digital technology now acts as a major driver in changing the way MSMEs operate in Bima City. Through the utilization of the internet, e-commerce platforms, social media, and digital payment systems, MSME players can expand market coverage without regional restrictions. This digitalization not only improves business efficiency, but also strengthens brand image and expands consumer networks, making technology an essential part of business development strategie.
Strategi Pengelolaan Badan Usaha Milik Desa (BUMDES) untuk Kesejahteraan Masyarakat dalam Perspektif Ekonomi Islam di Desa Mpili Kec. Donggo Iransayah; Muhammad Rasyad Al, Fajar; Muhammad Zia Ulhaq
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 7 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i7.8542

Abstract

Mpili village is a population and group that can really overcome prosperity and achieve national development targets The village government provides funds to manage the government to develop several economic activities in the community and maximize community opinion titles to be able to meet the needs and potential of the village. So this research aims to the Management Strategy of Village-Owned Enterprises (Bumdes) for Community Welfare in the Perspective of Islamic Economics in Mpili Village, Donggo Kec. This research will be conducted in Mpili Village, Donggo Subdistrict, Bima Regency, West Nusa Tenggara. This research uses Qualitative Research with a Descriptive Approach. Data Collection Techniques are Observation and Interview. Data Analysis Techniques are Data Reduction, Data Presentation and Conclusion Drawing. Based on the results of the study, it can be concluded that the BUMDes management strategy in Mpili Village has shown a fairly positive development direction, although it is still in the growth stage. The village government together with the community has succeeded in building a business management system that optimally utilizes local potential, especially in the agriculture and trade sectors.
Strategi Pemasaran Syariah dalam Upaya Meningkatkan Pendapatan Pengusaha Tenun di Kelurahan Ntobo Rahmatan Setiadin; Umar Sagaf; Muhammad Zia Ulhaq
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 10 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i10.9296

Abstract

This study aims to analyse sharia marketing strategies in increasing the income of weaving entrepreneurs in Ntobo Village, Bima City. The traditional weaving industry in this region not only has high cultural value, but is also the main source of livelihood for the local community. However, weaving entrepreneurs face challenges in the form of limited market access, competition with imported products, and lack of understanding of sharia marketing and modern marketing strategies. This research uses a descriptive qualitative method with data collection techniques through observation, semi-structured interviews, and documentation of 15 weaving entrepreneurs. The results showed that the implementation of sharia marketing strategies, which include honesty and transparency in transactions, provision of halal and quality products, sharia value-based promotion through social media, and strengthening personal relationships with consumers, contributed positively to increasing consumer confidence and entrepreneurial income. In addition, collaboration through artisan communities and participation in exhibition activities helped expand the marketing network. Despite facing challenges in terms of capital, market access and digital skills, weaving entrepreneurs in Ntobo have great opportunities through government support and increased public awareness of local products based on Islamic values. This study concludes that the integration of sharia principles and modern marketing strategies can sustainably increase the competitiveness and income of weaving entrepreneurs, while maintaining the cultural and religious values of the Ntobo community.
Co-Authors Ihwan P. Syamsudin Inul Daratista Iransayah Muhammad Rasyad Al Fajar Muhammad Rasyad Al, Fajar Rahmatan Setiadin Runi Asriani Umar Sagaf