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All Journal Adaara: Jurnal Manajemen Pendidikan Islam Managere: Indonesian Journal of Educational Management
Musammil Lateh
Hatyai University, Thailand
Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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The Influence of Social Media on Public Relations as a Reinforcement of Higher Education Reputation Ahmad Fauzi; M. Aqil Fahmi Sanjani; Abdul Wahid Zaini; Musammil Lateh
Managere: Indonesian Journal of Educational Management Vol. 7 No. 1 (2025)
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52627/managere.v7i1.650

Abstract

This study aims to analyze the role of social media in public relations management in Islamic higher education institutions with a focus on ethical governance and use, strategic platform utilization, and its impact on institutional reputation. As digital communication becomes increasingly important in higher education, universities must adapt to this trend by implementing strategies that align with institutional values ​​and effectively meet the needs of their stakeholders. This study explores social media management practices using a qualitative approach and a case study method. Data was collected through interviews with students, lecturers, and staff, as well as analysis of documentation of social media platforms used by the university. The results show that ethical governance and the use of social media have strengthened institutional communication by aligning published content with Islamic values ​​and ethics. Strategically, the institution has utilized various platforms, including Instagram, Facebook, Twitter, and YouTube, to target specific audiences and increase engagement. The impact on reputation is evident in the increase in public interaction and positive perceptions despite the potential risks arising from irrelevant or untimely content. This study is expected to contribute to understanding effective social media governance in higher education institutions, emphasizing the importance of ethical practices, strategic content delivery, and reputation management.
MEMBANGUN KARAKTER GENERASI Z MELALUI TRILOGI SANTRI DALAM KONTEKS PENDIDIKAN ISLAM MODERN Fathor Rozi; Ayu Meliana; M. Aqil Fahmi Sanjani; Musammil Lateh
ADARA Vol 16 No 2 (2026): Islamic Education Management
Publisher : Program Studi Manajemen Pendidikan Islam IAIN Bone

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30863/ajmpi.v16i2.11768

Abstract

This study aims to examine the character formation of Generation Z through the implementation of the Santri Trilogy in the context of modern Islamic education in the Zaid bin Tsabit (K) area of ​​Nurul Jadid Islamic Boarding School. The approach used is qualitative with data collection techniques through observation, interviews with Islamic boarding school administrators, foster parents, alumni, and students, and documentation of learning activities. The results of the study indicate that the process of internalizing the values ​​of the Santri Trilogy, which include the obligation of fardhu 'ain, the attitude of self-awareness from major sins, and noble behavior towards Allah and creatures, is able to increase the active involvement of students in learning, develop information literacy skills, and encourage changes in learning patterns from passive to active. In addition, the findings also show that the learning process in Islamic boarding schools takes place comprehensively by integrating cognitive, affective, and spiritual aspects that are in accordance with the character of Generation Z. The collaborative and value-based environment of Islamic boarding schools also helps strengthen changes in student behavior. Overall, this study emphasizes that the integration of religious values ​​with an active learning approach can be an effective model in forming a generation that is adaptive, critical, and has noble character.
Co-Authors Abdul Wahid Zaini Ahmad Fauzi Ayu Meliana Fathor Rozi M. Aqil Fahmi Sanjani M. Aqil Fahmi Sanjani