Article Per Year (5 Year)
p-Index From 2021 - 2026
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All Journal QOSIM: Jurnal Pendidikan, Sosial & Humaniora Didacticofrancia: Journal Didactique du FLE
Diah Vitri Widayanti
Universitas Negeri Semarang
Religion Humanities Economics, Econometrics & Finance Education Social Sciences Other

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Cultural Representation in the L'Oréal Paris Advertisement "Nous le valons bien" Nurfebry Salsabila Isdiansyah; Diah Vitri Widayanti
Jurnal QOSIM : Jurnal Pendidikan, Sosial & Humaniora Vol 4 No 3 (2026): 2026
Publisher : Yayasan pendidikan dzurriyatul Quran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61104/jq.v4i3.5658

Abstract

The expansion of digital media has transformed advertising into a medium that constructs cultural meanings and social values beyond its promotional function. This study aims to analyze cultural representation in the L’Oréal Paris 2024 advertisement “Nous le valons bien”, focusing on how meaning is constructed through visual and verbal elements. The research applies a qualitative descriptive method using a constructionist approach. The data source is a 40 second advertisement video obtained from the official YouTube platform, with scenes and sequences as the unit of analysis. The findings reveal that representation operates through reflective, intentional, and constructionist approaches. While the advertisement reflects multicultural diversity and communicates empowerment, the constructionist approach dominates by actively producing meanings of inclusive beauty, contemporary feminism, and global identity. In conclusion, the advertisement functions as a cultural text that not only reflects but also shapes social reality, contributing to cultural studies and language learning.
Lexique de la gastronomie dans le film À la belle étoile (2023) Riandita Amalia; Diah Vitri Widayanti
Didacticofrancia Journal Didactique du FLE Vol. 15 No. 1 (2026): Mai 2026
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/didacticofrancia.v15i1.20925

Abstract

A glossary of gastronomy is a lexicon that deals with 9 gastronomic components or vocabulary that includes information on how the words are used in the context of a sentence, including grammatical categories such as nouns, verbs, adjectives, and so on, as well as examples of the usage of the vocabulary. The data source for this research is the entire movie dialogue, shown from beginning to end. The data for this research consist of vocabulary in movie dialogue referring to the 9 components of gastronomy.
Co-Authors Nurfebry Salsabila Isdiansyah Riandita Amalia