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All Journal Journal of General Education and Humanities QOSIM: Jurnal Pendidikan, Sosial & Humaniora Didacticofrancia: Journal Didactique du FLE
Diah Vitri Widayanti
Universitas Negeri Semarang
Religion Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Cultural Representation in the L'Oréal Paris Advertisement "Nous le valons bien" Nurfebry Salsabila Isdiansyah; Diah Vitri Widayanti
Jurnal QOSIM : Jurnal Pendidikan, Sosial & Humaniora Vol 4 No 3 (2026): 2026
Publisher : Yayasan pendidikan dzurriyatul Quran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61104/jq.v4i3.5658

Abstract

The expansion of digital media has transformed advertising into a medium that constructs cultural meanings and social values beyond its promotional function. This study aims to analyze cultural representation in the L’Oréal Paris 2024 advertisement “Nous le valons bien”, focusing on how meaning is constructed through visual and verbal elements. The research applies a qualitative descriptive method using a constructionist approach. The data source is a 40 second advertisement video obtained from the official YouTube platform, with scenes and sequences as the unit of analysis. The findings reveal that representation operates through reflective, intentional, and constructionist approaches. While the advertisement reflects multicultural diversity and communicates empowerment, the constructionist approach dominates by actively producing meanings of inclusive beauty, contemporary feminism, and global identity. In conclusion, the advertisement functions as a cultural text that not only reflects but also shapes social reality, contributing to cultural studies and language learning.
Lexique de la gastronomie dans le film À la belle étoile (2023) Riandita Amalia; Diah Vitri Widayanti
Didacticofrancia Journal Didactique du FLE Vol. 15 No. 1 (2026): Mai 2026
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/didacticofrancia.v15i1.20925

Abstract

A glossary of gastronomy is a lexicon that deals with 9 gastronomic components or vocabulary that includes information on how the words are used in the context of a sentence, including grammatical categories such as nouns, verbs, adjectives, and so on, as well as examples of the usage of the vocabulary. The data source for this research is the entire movie dialogue, shown from beginning to end. The data for this research consist of vocabulary in movie dialogue referring to the 9 components of gastronomy.
Cultural Representations and Potential Intercultural Friction in the Tendance A1 Textbook: Implications for Beginner Indonesian Learners Diah Vitri Widayanti; Ria Fitrasih; Nabila Boucharif; Imam Shofwan
Journal of General Education and Humanities Vol. 5 No. 5 (2026): October
Publisher : MASI Mandiri Edukasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58421/gehu.v5i5.2209

Abstract

Foreign language textbooks function not only as linguistic resources but also as vehicles for cultural transmission. In French as a Foreign Language (FLE) education, cultural representations embedded in teaching materials may generate intercultural tensions when they differ from learners’ sociocultural norms. Despite extensive research on culture in FLE textbooks, the potential for intercultural friction in beginner-level materials remains underexplored, particularly in the Indonesian context. This study aims to identify French cultural representations in the audiovisual content of the Tendance A1 textbook and examine their potential for intercultural friction from the perspective of Indonesian cultural values. Using an interpretive qualitative design, the study employs content analysis of audiovisual materials from Units 0 to 9. The analysis is informed by intercultural and ecolinguistic perspectives and focuses exclusively on textbook content rather than learners’ perceptions or experiences. The findings reveal four recurring domains of cultural representation: greeting practices involving la bise and physical contact, norms of intimacy and interpersonal distance, diverse family and romantic relationship models, and individual autonomy in everyday life. These representations reflect values of informality, personal freedom, and relational openness that may contrast with the more collective, family-oriented, and religiously influenced norms commonly associated with Indonesian society. The study concludes that such cultural differences should be viewed as opportunities for developing intercultural competence rather than as barriers to learning. It contributes to FLE textbook research and offers pedagogical insights for contextualizing cultural content in Indonesian classrooms.
Aspects sociaux dans La Belle et la Bête et La Belle au bois dormant Nailis Sa'adah; Diah Vitri Widayanti
Didacticofrancia Journal Didactique du FLE Vol. 15 No. 2 (2026): Octobre 2026
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/didacticofrancia.v15i2.24515

Abstract

Literature is creative work that describes the facts of life in unique ways, such as through fairy tales, short stories, and novels. This research discusses the social aspects in the fairy tales La Belle et la Bête by Marie Leprince de Beaumont and La Belle au bois dormant by Charles Perrault using a descriptive qualitative method. This research uses Ian Watt’s theory of literary sociology. This study includes 197 data points from the fairy tale La Belle et la Bête and 90 from La Belle au bois dormant. The analysis shows five social aspects in the two-fairy tales: social class and hierarchy, gender roles and social stereotypes, morality and social values, symbolism in society, and historical and cultural context. Of the five social aspects, three are dominant: social class and hierarchy, morality and social values, and symbolism in society.
Co-Authors Imam Shofwan Nabila Boucharif Nailis Sa'adah Nurfebry Salsabila Isdiansyah Ria Fitrasih Riandita Amalia