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All Journal Jurnal Ilmiah Agribios KREATIF: Jurnal Pengabdian Masyarakat Nusantara
Suci Ramadani
Universitas Sembilanbelas November Kolaka
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences

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ANALISIS KEPUTUSAN PETANI BERUSAHATANI NILAM DI KECAMATAN POLINGGONA KABUPATEN KOLAKA Helviani Helviani; Masitah Masitah; Aan Wilhan Juliatmaja; Suci Ramadani
AGRIBIOS Vol 21 No 2 (2023): November
Publisher : Program Studi Agribisnis Fakultas Pertanian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/agribios.v21i2.3700

Abstract

Patchouli is one of the primary essential oil-producing plants in Indonesia. The oil produced by the patchouli plant is called patchouli oil (patchouli oil), which is used as a raw material in perfume, cosmetics and other industries. In Indonesia, there are several patchouli oil production centres. One is in Polinggona District, Kolaka Regency, Southeast Sulawesi Province. To start farming activity, some factors influence farmers in making the farmer's decision to carry out patchouli farming. Decision-making is a process of selecting the best alternative from various alternatives systematically to be followed up as a way to solve problems that occur. This research aims to determine what factors influence farmers' decisions to carry out value farming in Polinggona District, Kolaka Regency. This research method uses a quantitative descriptive method with the help of multiple linear regression data analysis tools. The research sample was determined using the Slovin method. The results of this research state that the land area variable has the most significant influence on farmers' decisions in patchouli farming because it has a calculated t value that is greater than the education variable and the income variable.
Strategi Pengembangan Usaha MorSum: Inovasi Kuliner Berbahan Dasar Daun Kelor Suci Ramadani; Nasmah Riyani; Muthmainnah Bahri A. Bohang; Aisyah Aisyah; Elisia Cacapruca; Nazala Gisty
KREATIF: Jurnal Pengabdian Masyarakat Nusantara Vol. 6 No. 3 (2026): Jurnal Pengabdian Masyarakat Nusantara
Publisher : AMIK Veteran Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/kreatif.v6i3.13231

Abstract

Student entrepreneurship is an important strategy for encouraging innovation in local food products. This study aims to describe the product innovation process and business development strategy of MorSum (Moringa Dimsum), a culinary product combining conventional dimsum with Moringa oleifera leaves. This study employs a descriptive qualitative approach with a case study method, using Schumpeter's Theory of Entrepreneurial Innovation and the Marketing Mix (4P) Theory as the analytical framework. Data were collected through semi-structured interviews with 15 informants who were MorSum consumers, selected using purposive sampling, and analyzed using thematic analysis. The results show that the experimental process of combining Moringa leaves with dimsum successfully created a product with a taste well received by consumers, consistent with Schumpeter's concept of new combinations. In terms of the marketing mix, product and price were considered appropriate by consumers, while distribution and promotion remain limited to certain events and informal networks. High consumer loyalty and willingness to recommend the product indicate strong potential for word-of-mouth marketing. The main obstacle faced by the team was limited production time due to academic commitments. This study offers practical implications for developing local food-based culinary businesses among students, particularly in product diversification, packaging, distribution, and digital promotion.
Co-Authors Aan Wilhan Juliatmaja Aisyah Aisyah Elisia Cacapruca Helviani, Helviani Masitah Muthmainnah Bahri A. Bohang Nasmah Riyani Nazala Gisty