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All Journal Bulletin of Management and Business MODERAT: Jurnal Ilmiah Ilmu Pemerintahan
Rahma Triadi
Universitas Bandung
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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The Influence of Brand Image and Service Quality on Purchasing Decisions Triadi, Rahma; Suarha, Cecep; Kurniawati
Bulletin of Management and Business Vol. 5 No. 1 (2024): March 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Widya Gama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/bmb.v5i1.315

Abstract

This study aims to explore the influence of brand image and service quality on purchasing decisions at Toko Gramedia Merdeka Bandung. Data were collected from 112 buyers at the store using the Accidental Sampling method. Data analysis employed multiple linear regression, correlation coefficient tests, t-tests, F-tests, and coefficient of determination tests. The results indicate that both brand image and service quality, both individually and collectively, have a significant positive impact on purchasing decisions. Brand image and service quality together explain a substantial portion of the variance in purchasing decisions, emphasizing the crucial role of these factors in attracting and retaining customers in a competitive market. These findings provide valuable insights for the management of Toko Gramedia Merdeka Bandung to enhance their marketing strategies and brand management to optimize customer experiences and expand their customer base in a dynamic market.
COLLABORATIVE GOVERNANCE DALAM PROGRAM KETAHANAN PANGAN DI KABUPATEN SUMEDANG Suarha, Cecep; Triadi, Rahma; Saputra, Ginanjar Wira; Santosa, Pandji
Moderat : Jurnal Ilmiah Ilmu Pemerintahan Vol 12 No 1 (2026): Februari 2026
Publisher : Program Studi Ilmu Pemerintahan FISIP Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/moderat.v12i1.5585

Abstract

Food security is a vital aspect of regional development, especially in disaster-prone areas such as Sumedang Regency. Food security programs require strategic collaboration between local government and security institutions to ensure effective food distribution and enhance community resilience. This study aims to analyze the implementation of collaborative governance in the food security program in Sumedang Regency, focusing on the role of Brimob Polri as a strategic partner of the local government. The research uses a qualitative descriptive approach with data collection techniques through in-depth interviews, field observations, and document analysis. Data are analyzed using Miles & Huberman's interactive model including data reduction, data display, and verification of conclusions. The research results show that collaborative governance has proceeded through three main stages: strategic planning, policy implementation, and monitoring-evaluation. Brimob Polri plays an important role in ensuring secure distribution, providing community education, and logistical support. However, challenges remain such as differences in institutional priorities, limited logistical infrastructure, the need to increase community participation, and geographic barriers. This research provides important contributions to understanding the mechanism of collaborative governance for food security in disaster-prone areas and offers strategic recommendations for optimizing cross-sector collaboration in the context of sustainable development and disaster risk reduction.
COLLABORATIVE GOVERNANCE PROSES PENANGGULANGAN BENCANA ALAM DI KABUPATEN BANDUNG PROVINSI JAWA BARAT Triadi, Rahma; Saputra, Ginanjar Wira; Suarha, Cecep; Sarihati, Tati
Moderat : Jurnal Ilmiah Ilmu Pemerintahan Vol 12 No 1 (2026): Februari 2026
Publisher : Program Studi Ilmu Pemerintahan FISIP Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/moderat.v12i1.5586

Abstract

This study analyzes the collaborative governance process in flood disaster management in Bandung Regency, West Java. The focus of the problem is the lack of optimal coordination among stakeholders in three stages of disaster management: preparedness, emergency response, and post-disaster recovery. The research objective is to analyze the dynamics of collaboration between government, community, NGOs, and private sector using the theoretical framework of Ansell and Gash's (2008) model. The research method uses a qualitative approach with data collection techniques through in-depth interviews, field observations, and document analysis. The results show that collaborative governance in Bandung Regency faces challenges in terms of sub-optimal face-to-face dialogue, low levels of trust, sectoral task orientation, and limitations in human resources and budget. However, there are supporting factors such as effective communication, stakeholder commitment, and utilization of Smart Disaster technology. This research provides novelty in the form of an integrative collaborative model based on Dynamic Governance that is adaptive and innovative to improve the effectiveness of disaster management in Indonesia.
Co-Authors Cecep Suarha Ginanjar Wira Saputra Kurniawati Pandji Santosa Tati Sarihati