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All Journal Community Development Journal: Jurnal Pengabdian Masyarakat Journal of Educational Management Research
Evi Safitri
Universitas Tanjungpura
Humanities Economics, Econometrics & Finance Education Health Professions Public Health Social Sciences

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STRATEGI PEMBERDAYAAN UMKM MADU KELULUT BAHAGIA MELALUI TRANSFORMASI DIGITAL MARKETING Evi Safitri; Ramadania Ramadania; Dila Novita Sari; Ervina Almaira; Adhistya Venus Sandra
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 2 (2025): Volume 6 No. 2 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i2.36880

Abstract

Program pengabdian ini dilaksanakan untuk meningkatkan keterampilan digital pelaku UMKM, khususnya UMKM Madu Kelulut Bahagia di Desa Arang Limbung, Kecamatan Sungai Raya, Kabupaten Kubu Raya. Selama periode 1 Juli hingga 1 Agustus 2024, program ini memberikan pelatihan intensif mengenai pemanfaatan media sosial, e-commerce, dan fintech, serta pengembangan produk melalui desain ulang kemasan dan materi promosi. Metode yang digunakan dalam program ini adalah pelatihan personal (one-on-one coaching), yang mana pemilik UMKM Madu Kelulut Bahagia mendapatkan pendampingan intensif secara khusus. Tujuan pelaksanaan kegiatan ini adalah untuk membantu UMKM Madu Kelulut Bahagia agar dapat mengoptimalkan pemasaran penjualannya dengan menerapkan strategi pemasaran digital. Kegiatan ini mencakup sesi pelatihan personal, pendampingan intensif, dan monitoring berkala, yang diikuti dengan evaluasi terhadap kemajuan digital UMKM. Hasilnya, pelaku UMKM mampu memanfaatkan platform digital baru, meningkatkan pendapatan usaha, dan memperbaiki strategi pemasaran. Meskipun waktu pelaksanaan terbatas, program ini berhasil mendukung transformasi digital bagi UMKM. Disarankan adanya pelatihan lanjutan dengan durasi yang lebih panjang serta monitoring berkelanjutan untuk memastikan keberlanjutan dari dampak positif yang telah dicapai.
The Effect of Green Finance and Corporate Social Responsibility on Profitability with Capital Adequacy Ratio as A Moderating Variable Evi Safitri; Helma Malini; Ana Fitriana; Wendy; Anggraini Syahputri
Journal of Educational Management Research Vol. 5 No. 3 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i3.2039

Abstract

This study aims to analyze the effect of green finance and corporate social responsibility (CSR) on profitability and to examine the moderating role of the capital adequacy ratio (CAR). This research employs a quantitative approach using panel data regression analysis. The data used are secondary data obtained from the annual financial reports of banking companies over a five-year observation period. The sample consists of 16 banking companies with a total of 80 observations. The analytical model applied in this study is the Common Effect Model (CEM). The results show that green finance has a positive and significant effect on profitability, indicating that sustainable financial practices can enhance financial performance. In contrast, CSR does not have a significant effect on profitability. Furthermore, the moderation analysis reveals that CAR strengthens the relationship between green finance and profitability but does not moderate the relationship between CSR and profitability. These findings imply that the implementation of green finance plays an important role in improving banking profitability, particularly when supported by adequate capital strength. This study contributes to the development of the sustainable finance literature and provides insights for financial institutions in formulating strategic financial policies.
Co-Authors Adhistya Venus Sandra Ana Fitriana Anggraini Syahputri Dila Novita Sari Ervina Almaira Helma Malini Ramadania Ramadania, Ramadania Wendy