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All Journal eCo-Buss Innovative: Journal Of Social Science Research
Ana Fitriana
Universitas Tanjungpura
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Public Health Other

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Pengaruh Sikap dan Pengetahuan Konsumen terhadap Minat Beli Produk Smart Home Appliances Ana Fitriana
Innovative: Journal Of Social Science Research Vol. 3 No. 2 (2023): Innovative: Journal Of Social Science Research (Special Issue)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v3i2.1264

Abstract

Meningkatnya jumlah pengguna internet di Indonesia menjadikan Indonesia pasar potensial untuk produk-produk smart home appliances. Produk- produk ini mulai merambah pasar di Indonesia sejak 2017, secara fasilitas IoT (Internet of Things), Indonesia sudah mendukung untuk memaksimalkan kinerja produk-produk tersebut. Akan tetapi menjadi tantangan tersendiri jika masyarakat Indonesia masih terbatas memilih produk-produk smart home appliances. Sehingga perlu diteliti lebih lanjut terkait perilaku kelompok konsumen yang memiliki kecenderungan membeli membeli produk-produk smart home appliances. Pada penelitian ini melibatkan 100 responden yang mengetahui produk smart home appliances. Penelitian ini dilakukan dengan menggunakan metode kuantitatif, uji pengaruh menggunakan SPSS 25. Hasil penelitian menunjukkan bahwa variabel bebas yaitu sikap dan pengetahuan berpengaruh positif dan signifikan terhadap variabel terikat minat beli smart home appliances, baik secara parsial maupun simultan. Dan variabel bebas yang paling berpengaruh adalah variabel pengetahuan yang mempengaruhi minat beli konsumen produk smart home appliances.
The Influence of Performance Expectancy and Price Value on Favorable Behavioral Intentions Through Satisfaction With Viu Platform Anzil Saputri; Erna Listiana; Barkah Barkah; Ana Fitriana
eCo-Buss Vol. 7 No. 2 (2024): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v7i2.1782

Abstract

  The shift in video consumption from TV to online platforms is increasingly evident, especially among younger demographics who prefer streaming services such as Viu. The Viu platform's success is impacted by users' behavioural intention and perceived price value, which in turn influences user satisfaction and behavioural intention two essential characteristics Viu aims to attain and are critical to a technology's success. This research examines the impact of price value and performance expectancy on the behavioural intention and level of satisfaction of Viu users in Indonesia. This study employs quantitative data as its data type. This research is a causal associative study or cause and effect relationship. The data analysis approach used in this study is Structural Equation Modelling (SEM). Using quantitative methods and questionnaires as a medium for data collection, this study involved 206 respondents who are Viu users in Indonesia. The study's findings demonstrate the strong effect of price value and performance expectancy on satisfaction and favourable behavioural intentions. Satisfaction is a crucial mediator in strengthening the impact of price value and performance expectancy on favourable behavioural intentions.
Co-Authors Anzil Saputri Barkah Barkah Erna Listiana