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All Journal International Journal Management and Economic (IJME)
Oktovianus
Institut Pariwisata Trisakti
Economics, Econometrics & Finance

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MICRO, SMALL AND MEDIUM ENTERPRISES IN TOURIST DESTINATIONS IN SITU GINTUNG, SOUTH TANGERANG, BANTEN PROVINCE Reno Catelya Dira Oktavia; Oktovianus; Alda Chairani
International Journal Management and Economic Vol. 4 No. 1 (2025): January: International Journal Management and Economic
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/ijme.v4i1.1778

Abstract

This research aims to understand the challenges MSMEs face around the Situ Gintung tourism destination, South Tangerang, Banten Province, and provide appropriate policy recommendations. The research method used is a qualitative approach focusing on case studies. Surveys, interviews, and document analyses were used to gain an in-depth understanding of MSME challenges and formulate policy recommendations. The research results show that access to business capital, efficient business management, and competition with other MSMEs are the main problems. Policy recommendations include providing training, easy access to business capital, promotion of MSME products, and improving infrastructure. In conclusion, this update is expected to increase the competitiveness and contribution of MSMEs in local economic development and maintain the ecosystem and culture in the Situ Gintung tourist destination
Co-Authors Alda Chairani Reno Catelya Dira Oktavia