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All Journal JEB17 : Jurnal Ekonomi dan Bisnis Jurnal Bisnis Mahasiswa Jurnal Locus Penelitian dan Pengabdian Jurnal Pengabdian Masyarakat Bhinneka Gemilang: Jurnal Manajemen dan Akuntansi Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Mandalika Journal of Business and Management Studies Jurnal Ar Ro'is Mandalika (Armada) Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan JIMEK Jurnal Indovisi Optimal: Jurnal Ekonomi dan Manajemen
Ady Setiawan
Universitas Teknologi Surabaya, Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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Meningkatkan Daya Saing UMKM Perempuan Surabaya: Workshop Praktis tentang Strategi Pemasaran Novie Noordiana Rachma Yulia; Agus Purbo Widodo; Wahyu Rochana; Arlisa Indriawati; Agung Pribadhi; Ady Setiawan; Heri Sudarsono; Puput Artalia
Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Vol. 3 No. 2 (2025): Juni: Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/kegiatanpositif.v3i2.2027

Abstract

This community service activity aimed to enhance the competitiveness of women-led Micro, Small, and Medium Enterprises (UMKM) in Surabaya by providing practical marketing strategies through a workshop. Despite their significant role in the national economy, many UMKM, especially those run by women, face challenges in marketing due to limited access to training and resources. This workshop, held at Darmo Trade Center, Surabaya, focused on providing simple yet applicable marketing strategies, such as the STP (Segmentation, Targeting, Positioning) framework and the Unique Selling Proposition (USP) to help entrepreneurs better understand their products, target consumers, and improve product differentiation. The workshop also emphasized entrepreneurial characteristics and business risk-taking. The results indicated that the participants, mostly women entrepreneurs, gained valuable insights into marketing strategies and felt more confident in applying these concepts to improve their business performance. Feedback from the participants suggested a high level of engagement and readiness to implement the strategies discussed.
Implementasi Strategi Manajemen Pemasaran Fire Product dalam Optimalisasi Distribusi Rantai Pasok di PT. Amman Mineral Nusa Tengara Barat Fajar Ramadhan Tidar; Ady Setiawan; Rukin Rukin
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 5 No. 3 (2025): Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v5i3.2228

Abstract

This research aims to analyze the implementation of Fire Product marketing management strategies in optimizing supply chain distribution at PT. Amman Mineral Nusa Tenggara Barat. An exploratory case study with a qualitative approach was conducted through semi-structured interviews, participatory observation, and documentation studies involving 20 key informants from various departments. The results show that PT. Amman Mineral implements multi-dimensional marketing strategies with a value-based marketing approach and the "Fire Safety Champion" program that significantly improves distribution efficiency. Five main factors affecting distribution effectiveness include geographical conditions, inter-departmental coordination, technology and information systems, demand fluctuations, and supplier availability and responsiveness. The implementation of product value-based marketing strategies positively correlates with distribution efficiency, marked by a 43% decrease in emergency requests and a 23% reduction in excess inventory without sacrificing availability in critical areas. An integrative model combining demand-based marketing, just-in-time inventory management, and digital monitoring systems is proposed to optimize Fire Product distribution. This research provides theoretical contributions to the development of an integrative marketing management and supply chain model for products with high strategic significance, as well as practical implications for improving distribution efficiency in industries with complex operational characteristics.
Optimalisasi Manajemen Kinerja dan Teknologi Digital dalam Meningkatkan Kualitas Pelayanan Publik pada Disdukcapil Kota Surabaya Muhammad Fu’ad Abdullah; Rukin Rukin; Ady Setiawan
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 4 No. 2 (2025): Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v4i2.4229

Abstract

This study aims to analyze strategies for improving service quality at the Population and Civil Registration Office (Disdukcapil) of Surabaya City through performance management of apparatus, optimization of digital technology utilization, and integration of good governance principles. Disdukcapil faces complex challenges due to high population mobility and increasing public demands for fast, transparent, and accountable services. Using a qualitative approach with observations and in-depth interviews with apparatus and service users, the study finds that successful public service delivery depends not only on system modernization but also on the capability of human resources to operate the system professionally and with integrity. Implementation of performance appraisal based on Employee Performance Targets (SKP), competency evaluations, and a fair reward and punishment system are crucial foundations to encourage productivity and an adaptive work culture. Information technology acts as an accelerator for service efficiency but is only effective if supported by adequate digital literacy among the public. Therefore, strategies to enhance service quality must combine strengthening internal bureaucratic capacity with empowering the community as active partners. The study concludes that the success of local public service reform relies on harmonizing policy instruments, digital infrastructure, and good governance values. Bureaucratic transformation oriented toward public satisfaction must be built through accountable, responsive, and inclusive systems to deliver excellent, fair, and sustainable services. The findings provide important foundations for formulating equitable and performance-based public service policies.
PERAN MEDIASI EMLOYEE ENGAGEMENT PADA PENGARUH PERCEIVED ORGANIZATIONAL SUPPORT DAN GAYA KEPEMIMPINAN TERHADAP TURNOVER INTENTION PROMOTOR VIVO DI SURABAYA Kurniawati, Ririn; widodo, Agus purbo; Setiawan, Ady
JEB17 : Jurnal Ekonomi dan Bisnis Vol. 10 No. 02 (2025): September
Publisher : Fakultas Ekonomi Universitas 17 Agustus 1945 Surabaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jeb17.v10i02.132457

Abstract

This study examines the mediating role of employee engagement in the relationship between perceived organizational support (POS), leadership style, and turnover intention among sales promoters at PT. BOH Vivo Area B Surabaya. Using a quantitative approach with 175 respondents and SEM-AMOS analysis, results reveal that POS (β = 0.326; p = 0.019) and leadership style (β = 0.931; p < 0.001) have a significant positive effect on employee engagement. POS has a significant negative effect on turnover intention, while leadership style and employee engagement have negative but not significant effects. Employee engagement partially mediates the effect of POS (-0.033) and leadership style (-0.087) on turnover intention. The model explains 68.2% of the variance in employee engagement and 18.9% in turnover intention. These findings highlight the importance of organizational support and adaptive leadership in enhancing work engagement and reducing employee turnover intention in the technology retail industry. Keywords: Perceived Organizational Support, Leadership Style, Employee Engagement, Turnover Intention
Penguatan Pendidikan Karakter melalui Internalisasi Nilai-Nilai Pancasila Menuju Generasi Emas Indonesia Hardika Prayudi Styawan; Ady Setiawan; Agus Purbo Widodo
Jurnal Pengabdian Masyarakat Bhinneka Vol. 4 No. 4 (2026): Juli
Publisher : Bhinneka Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58266/jpmb.v4i4.1304

Abstract

Pancasila memiliki peran strategis sebagai dasar negara dan pedoman pembentukan karakter generasi muda melalui pendidikan. Tantangan globalisasi, digitalisasi, intoleransi, dan degradasi moral menuntut penguatan nilai-nilai Pancasila secara berkelanjutan. Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan pemahaman pendidik, mahasiswa, dan masyarakat mengenai implementasi nilai Pancasila dalam pendidikan. Metode pelaksanaan meliputi ceramah ilmiah, diskusi interaktif, refleksi, dan evaluasi peserta. Hasil kegiatan menunjukkan peningkatan pemahaman peserta mengenai nilai Ketuhanan, Kemanusiaan, Persatuan, Demokrasi, dan Keadilan Sosial dalam praktik pendidikan. Peserta juga menunjukkan antusiasme tinggi terhadap penguatan karakter, nasionalisme, dan Profil Pelajar Pancasila. Kegiatan ini membuktikan bahwa webinar efektif sebagai media edukasi publik dalam membangun kesadaran kebangsaan serta mendukung terwujudnya Generasi Emas Indonesia.
Evaluasi Pengembangan Skema Sertifikasi Kompetensi Public Speaking: Perspektif Penilaian Eksternal dan Peningkatan Mutu Hardika Prayudi Styawan; Agus Purbo Widodo; Ady Setiawan
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 4: Mei 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i4.16440

Abstract

Penelitian ini bertujuan untuk menganalisis hasil penilaian eksternal oleh Komite Akreditasi Nasional (KAN) terhadap pengembangan skema sertifikasi kompetensi Public Speaking pada lembaga sertifikasi person, serta mengevaluasi efektivitas tindakan perbaikan yang dilakukan. Penelitian menggunakan pendekatan kualitatif deskriptif dengan sumber data primer berupa dokumen temuan asesmen lapangan dari KAN. Hasil penelitian menunjukkan bahwa terdapat beberapa ketidaksesuaian yang bersifat konseptual, teknis, dan operasional, khususnya terkait kompetensi asesor, validitas metode asesmen, pengaturan sarana prasarana, inklusivitas peserta, serta reliabilitas materi uji kompetensi (MUK). Temuan paling krusial adalah ketidakmampuan metode ujian tulis dalam mengukur kompetensi afektif dan psikomotor dalam public speaking. Lembaga telah melakukan tindakan koreksi dan korektif, seperti penambahan ujian praktik, penguatan standar kompetensi asesor, serta perbaikan sistem evaluasi. Penelitian ini menegaskan bahwa penilaian eksternal memiliki peran strategis dalam meningkatkan kualitas skema sertifikasi melalui identifikasi gap implementasi dan penguatan sistem berbasis mutu.
Dinamika gaya kepemimpinan dalam meningkatkan kinerja birokrasi desa Achmad Hamam; Ady Setiawan; Aloysius Jondar
Jurnal Bisnis Mahasiswa Vol 6 No 1 (2026): Jurnal Bisnis Mahasiswa
Publisher : PT Aksara Indo Rajawali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60036/jbm.876

Abstract

Tujuan – Penelitian ini bertujuan untuk menganalisis pengaruh manajemen dan gaya kepemimpinan (otoriter, demokratis, dan laissez-faire) terhadap kinerja birokrasi pemerintah desa di Kecamatan Turi, Kabupaten Lamongan, baik secara parsial maupun simultan. Desain/metodologi/pendekatan – Penelitian ini menggunakan metode kuantitatif dengan teknik purposive sampling terhadap 70 perangkat desa dari 8 desa terpilih di Kecamatan Turi. Data dikumpulkan melalui kuesioner dengan skala Likert 5 poin. Analisis data menggunakan uji validitas, reliabilitas, uji asumsi klasik (normalitas, linearitas, multikolinearitas, dan heteroskedastisitas), serta analisis regresi linier berganda dengan uji parsial (uji t), uji simultan (uji F), dan koefisien determinasi (R²). Temuan – Hasil penelitian menunjukkan bahwa secara simultan, manajemen dan ketiga gaya kepemimpinan berpengaruh signifikan terhadap kinerja birokrasi dengan kontribusi sebesar 34,6%. Secara parsial, semua variabel berpengaruh signifikan namun dengan arah yang berbeda: gaya kepemimpinan demokratis dan laissez-faire berpengaruh positif dan signifikan, sementara manajemen dan gaya kepemimpinan otoriter berpengaruh negatif dan signifikan. Temuan unik ini mengindikasikan bahwa penerapan manajemen dan kontrol otoriter cenderung intensif sebagai respons korektif saat kinerja menurun, dan melemah ketika kinerja membaik. Keterbatasan penelitian – Penelitian ini terbatas pada satu kecamatan sehingga generalisasi temuan terbatas. Penggunaan metode kuantitatif berpotensi mengandung bias persepsi responden. Penelitian bersifat cross-sectional dan belum mencakup variabel-variabel lain seperti motivasi kerja, budaya organisasi, dan dukungan teknologi yang diduga berkontribusi terhadap 65,4% faktor penentu kinerja yang belum terjelaskan dalam model. Implikasi – Pemerintah desa perlu mengembangkan kepemimpinan partisipatif melalui pelatihan gaya demokratis, memberikan otonomi yang lebih besar kepada perangkat desa dengan penguatan akuntabilitas, mengembangkan sistem manajemen kinerja berbasis digital yang transparan, serta mengurangi penerapan gaya kepemimpinan otoriter kecuali dalam situasi darurat. Pemerintah daerah disarankan menyusun pedoman kepemimpinan desa yang adaptif dan mengintegrasikan indikator kepemimpinan dalam sistem evaluasi kinerja sebagai bagian dari tata kelola yang baik.
Digital transformation strategies for enhancing transparency and efficiency in public asset management systems Ady Setiawan; Robert Marbun; Hendri Setiadi; Scherly Hansopaheluwakan; Wahyuddin Albra
Jurnal Indovisi Vol. 8 No. 1 (2026): Jurnal Indovisi
Publisher : Indonesian Indovisi Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32698/19075208

Abstract

Digital transformation has become a strategic priority for improving governance, accountability, and operational effectiveness in the public sector. However, evidence on its role in enhancing transparency and efficiency in public asset management remains fragmented. This study aimed to synthesize digital transformation strategies for improving public asset management. A qualitative Systematic Literature Review (SLR) following the PRISMA 2020 guidelines was conducted using 52 peer-reviewed studies published between 2015 and 2025. The included studies were critically appraised, and thematic coding achieved substantial inter-rater reliability (Cohen's κ = 0.84). The analysis identified five strategic dimensions: digital infrastructure, integrated asset information systems, data governance and interoperability, transparency enhancement, and efficiency enhancement. Integrated asset information systems and data governance emerged as the strongest enablers of transparency and operational efficiency. The proposed Digital Transformation Strategy Framework integrates technological, governance, institutional, transparency, and efficiency dimensions into a unified model for public asset management. These findings provide practical and theoretical guidance for strengthening transparency, efficiency, accountability, and public value creation.
Optimizing Public Asset Management through Digital Integration, Accountability, and Sustainable Local Government Policies Ady Setiawan; Ayat Taufik Arevin; Yimmi Syavardie
Jurnal Ar Ro'is Mandalika (Armada) Vol. 5 No. 3 (2025): JURNAL AR RO'IS MANDALIKA (ARMADA)
Publisher : Institut Penelitian dan Pengembangan Mandalika Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59613/armada.v5i3.5305

Abstract

Public asset management is a critical component in enhancing the efficiency, transparency, and sustainability of local governance. However, many regions in Indonesia continue to face challenges such as data inaccuracy, underutilized assets, and weak oversight systems. This study aims to propose a strategic framework for optimizing public asset management by integrating digital technology, reinforcing governance accountability, and developing sustainable local policies. A qualitative method with a systematic literature review design was employed, analyzing recent academic literature, government reports, and policy documents published between 2019 and 2024. The findings reveal that digital integration through platforms such as Geographic Information Systems (GIS), cloud-based asset tracking, and AI-powered analytics significantly improves asset visibility, utilization efficiency, and monitoring. Furthermore, accountability measures—including public audits, transparent budgeting, and civic engagement—enhance trust and reduce risks of corruption. Additionally, sustainable local policies that incorporate ESG principles, circular economy models, and public-private partnerships contribute to long-term asset value and community welfare. The synergy between these three strategic pillars—digitalization, accountability, and sustainability—produces a responsive and adaptive asset management system. This research contributes to the development of a conceptual model linking digital transparency with policy effectiveness and operational efficiency. It is expected to serve as a practical guide for local governments in formulating integrated asset governance strategies that align with the evolving demands of public service delivery.
Mekanisme Transmisi Risiko Iklim dan Transisi Air Baku terhadap Rasio Operasi (BOPO) Perumda Air Minum Tirta Moedal Kota Semarang: Studi Kasus Eksplanatori Sekuensial Periode 2023–2024 Ady Setiawan
Jurnal Locus Penelitian dan Pengabdian Vol. 5 No. 8 (2026): JURNAL LOCUS: Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v5i8.6211

Abstract

Perubahan iklim secara sistemik mentransmisikan risiko fisik lingkungan menjadi kerentanan finansial bagi Badan Usaha Milik Daerah (BUMD) air minum di kawasan pesisir. Namun demikian, jalur transmisi risiko tersebut ke indikator efisiensi biaya mikro korporat jarang dipetakan secara eksplisit. Penelitian ini bertujuan menelusuri mekanisme kausal yang menghubungkan risiko iklim (kekeruhan ekstrem air baku di hulu dan penurunan muka tanah di hilir) serta kebijakan transisi ekologis sumber air baku—dari Air Bawah Tanah (ABT) ke air permukaan melalui skema Kerja Sama Pemerintah dan Badan Usaha (KPBU)—dengan pergerakan Rasio Operasi (Operating Ratio/BOPO) Perumda Air Minum Tirta Moedal Kota Semarang periode 2023–2024. Desain penelitian menggunakan studi kasus eksplanatori sekuensial (mixed-methods) tunggal dengan pendekatan mekanistik (causal process tracing) berbasis logika Bayesian guna menguji rigor internal rantai kausal, dilengkapi dekomposisi varians biaya akuntansi. Hasil menunjukkan BOPO naik dari 0,83 (2023) menjadi 0,84 (2024) karena beban operasional tumbuh 10,86%, melampaui pertumbuhan pendapatan operasional 10,20%. Faktor pendorong dominan adalah lonjakan beban pembelian air curah 21,97% (menjadi Rp120,70 miliar) akibat kebijakan transisi ekologis berskema take-or-pay, disusul kenaikan biaya bahan kimia 13,52% (menjadi Rp13,48 miliar) akibat volatilitas kekeruhan sungai 6.000–10.000 NTU, serta diperparah akumulasi kehilangan air (Non-Revenue Water/NRW) 44,64% yang dipicu kerusakan pipa struktural akibat amblesan pesisir. Kebaharuan penelitian terletak pada integrasi model akuntansi biaya mikro dengan risiko hidrologis makro. Rekomendasi strategis mencakup formulasi blended resilience financing dan restrukturisasi tarif Full Cost Recovery (FCR) berbasis mitigasi risiko iklim.
Co-Authors Achmad Hamam Agung Pribadhi Agus Purbo Widodo Aloysius Jondar Arlisa Indriawati Ayat Taufik Arevin Faizah Julina Fajar Ramadhan Tidar Fajar Surahman Hardika Prayudi Styawan Hendri Setiadi Heri Sudarsono Iwan Agus Famuji Kurniawati, Ririn Muchayatin Muchayatin Muhammad Fu’ad Abdullah Novie Noordiana Rachma Yulia Puput Artalia Robert Marbun Rukin, Rukin Scherly Hansopaheluwakan Wahyu Rochana Wahyuddin Albra Yimmi Syavardie