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All Journal Gemilang: Jurnal Manajemen dan Akuntansi Jurnal Ar Ro'is Mandalika (Armada) Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Ady Setiawan
Universitas Teknologi Surabaya
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics

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Implementasi Strategi Manajemen Pemasaran Fire Product dalam Optimalisasi Distribusi Rantai Pasok di PT. Amman Mineral Nusa Tengara Barat Fajar Ramadhan Tidar; Ady Setiawan; Rukin Rukin
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 5 No. 3 (2025): Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v5i3.2228

Abstract

This research aims to analyze the implementation of Fire Product marketing management strategies in optimizing supply chain distribution at PT. Amman Mineral Nusa Tenggara Barat. An exploratory case study with a qualitative approach was conducted through semi-structured interviews, participatory observation, and documentation studies involving 20 key informants from various departments. The results show that PT. Amman Mineral implements multi-dimensional marketing strategies with a value-based marketing approach and the "Fire Safety Champion" program that significantly improves distribution efficiency. Five main factors affecting distribution effectiveness include geographical conditions, inter-departmental coordination, technology and information systems, demand fluctuations, and supplier availability and responsiveness. The implementation of product value-based marketing strategies positively correlates with distribution efficiency, marked by a 43% decrease in emergency requests and a 23% reduction in excess inventory without sacrificing availability in critical areas. An integrative model combining demand-based marketing, just-in-time inventory management, and digital monitoring systems is proposed to optimize Fire Product distribution. This research provides theoretical contributions to the development of an integrative marketing management and supply chain model for products with high strategic significance, as well as practical implications for improving distribution efficiency in industries with complex operational characteristics.
Optimalisasi Manajemen Kinerja dan Teknologi Digital dalam Meningkatkan Kualitas Pelayanan Publik pada Disdukcapil Kota Surabaya Muhammad Fu’ad Abdullah; Rukin Rukin; Ady Setiawan
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 4 No. 2 (2025): Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v4i2.4229

Abstract

This study aims to analyze strategies for improving service quality at the Population and Civil Registration Office (Disdukcapil) of Surabaya City through performance management of apparatus, optimization of digital technology utilization, and integration of good governance principles. Disdukcapil faces complex challenges due to high population mobility and increasing public demands for fast, transparent, and accountable services. Using a qualitative approach with observations and in-depth interviews with apparatus and service users, the study finds that successful public service delivery depends not only on system modernization but also on the capability of human resources to operate the system professionally and with integrity. Implementation of performance appraisal based on Employee Performance Targets (SKP), competency evaluations, and a fair reward and punishment system are crucial foundations to encourage productivity and an adaptive work culture. Information technology acts as an accelerator for service efficiency but is only effective if supported by adequate digital literacy among the public. Therefore, strategies to enhance service quality must combine strengthening internal bureaucratic capacity with empowering the community as active partners. The study concludes that the success of local public service reform relies on harmonizing policy instruments, digital infrastructure, and good governance values. Bureaucratic transformation oriented toward public satisfaction must be built through accountable, responsive, and inclusive systems to deliver excellent, fair, and sustainable services. The findings provide important foundations for formulating equitable and performance-based public service policies.
Optimizing Public Asset Management through Digital Integration, Accountability, and Sustainable Local Government Policies Setiawan, Ady; Arevin, Ayat Taufik; Syavardie, Yimmi
Jurnal Ar Ro'is Mandalika (Armada) Vol. 5 No. 3 (2025): JURNAL AR RO'IS MANDALIKA (ARMADA)
Publisher : Institut Penelitian dan Pengembangan Mandalika Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59613/armada.v5i3.5305

Abstract

Public asset management is a critical component in enhancing the efficiency, transparency, and sustainability of local governance. However, many regions in Indonesia continue to face challenges such as data inaccuracy, underutilized assets, and weak oversight systems. This study aims to propose a strategic framework for optimizing public asset management by integrating digital technology, reinforcing governance accountability, and developing sustainable local policies. A qualitative method with a systematic literature review design was employed, analyzing recent academic literature, government reports, and policy documents published between 2019 and 2024. The findings reveal that digital integration through platforms such as Geographic Information Systems (GIS), cloud-based asset tracking, and AI-powered analytics significantly improves asset visibility, utilization efficiency, and monitoring. Furthermore, accountability measures—including public audits, transparent budgeting, and civic engagement—enhance trust and reduce risks of corruption. Additionally, sustainable local policies that incorporate ESG principles, circular economy models, and public-private partnerships contribute to long-term asset value and community welfare. The synergy between these three strategic pillars—digitalization, accountability, and sustainability—produces a responsive and adaptive asset management system. This research contributes to the development of a conceptual model linking digital transparency with policy effectiveness and operational efficiency. It is expected to serve as a practical guide for local governments in formulating integrated asset governance strategies that align with the evolving demands of public service delivery.
Co-Authors Arevin, Ayat Taufik Fajar Ramadhan Tidar Muhammad Fu’ad Abdullah Rukin, Rukin Syavardie, Yimmi