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All Journal Didaktik : Jurnal Ilmiah PGSD STKIP Subang An Nafi’; Multidisciplinary Science Tamilis Synex: Multidimensional Collaboration Komunikasi : Jurnal Komunikasi
Sari Ekowati
Universitas Bina Sarana Informatika
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Strategi Public Relations di Masa Pandemi Covid-19 untuk Mempertahankan Citra Lembaga Pendidikan Tinggi Mukhlish Muhammad Maududi; Sari Ekowati
Jurnal Komunikasi Vol. 14 No. 1 (2023): Maret 2023
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jkom.v14i1.11853

Abstract

Dalam kondisi wabah Covid-19 semua institusi harus memiliki strategi sebagai cara untuk tetap eksis ditengah pandemi salah satu dengan menerapkan strategi public relations, tak terkecuali Lembaga-lembaga pendidikan tinggi, penelitian ini dilakukan untuk mendapatkan gambaran bagaimana strategi lembaga pendidikan dalam masa pandemi covid-19 meningkatkan citra publik yang akan dianalisa dengan metode kajian pustaka dimana dokumen-dokumen berupa buku dan data-data digital menjadi sumber primer, penelitian ini menghasilkan gambaran bagaimana penerapan strategi public relations digunakan, dengan apa yang dinamakan dengan Three Ways Strategy, dengan adanya new media strategi ini bisa berhasil, strategi Pull strategy, menarik perhatian publik dengan sebaran informasi melalui media social instagram dan YouTube serta situs berita, (b) Push strategy memberikan layanan yang memudahkan konsumen dengan membuat sistem yang terpadu, (c) Pass strategy menciptakan image Lembaga Pendidikan yang peduli terhadap kondisi yang dihadapi publik dengan memberikan bantuan kepada publik, menjadi centra pemberian vaksin, dengan penerapan tiga strategi ini Lembaga pendidikan tinggi nilai berhasil menaikkan citra
PENGARUH KREDIBILITAS KONTEN DAN INTERAKSI MEDIA DI INSTAGRAM @KOPICALF TERHADAP MINAT BELI KONSUMEN Mariska Salsabila Azzahra; Sari Ekowati
Tamilis Synex: Multidimensional Collaboration Vol. 4 No. 03 (2026): Tamilis Synex
Publisher : CV Edujavare Publishing

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Abstract

Instagram is a social media platform frequently utilized as a digital marketing tool due to its ability to facilitate consumer communication and interaction. The credibility of the content presented, combined with positive social media interaction, can enhance consumer interest in advertised products. This study aims to understand the impact of content credibility and social media interaction on consumer purchase intention regarding the @kopicalf Instagram account. The research employs a quantitative approach with an associative design. Purposive sampling was used to collect data from 100 respondents, and SPSS version 29 for Windows was utilized for analysis. The results indicate that Content Credibility (X₁) and Social Media Interaction (X₂) have a positive and significant influence on Consumer Purchase Intention (Y). This is evidenced by the partial test, where Social Media Interaction yielded a calculated t-value of 7.974 (exceeding the t-table value of 1.985) with a significance level of 0.021 (below 0.05); consequently, H₀ was rejected and Hₐ was accepted. Furthermore, the two independent variables simultaneously exerted a significant influence on Consumer Purchase Intention regarding the @kopicalf Instagram account.
Strategi Komunikasi Marketing Beeme Dalam Meningkatkan Brand Awareness Selama Event Imbex Muhammad Yassin; Sari Ekowati
Tamilis Synex: Multidimensional Collaboration Vol. 4 No. 03 (2026): Tamilis Synex
Publisher : CV Edujavare Publishing

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Abstract

The increasing competition in Indonesia's skincare industry encourages companies to implement integrated marketing communication strategies to strengthen brand awareness and create positive brand experiences. This study aims to analyze the implementation of Integrated Marketing Communication (IMC) by PT Beeme Nusantara in building brand awareness and brand experience through its participation in the Indonesia Maternity, Baby & Kids Expo (IMBEX). This research employed a qualitative descriptive approach. Data were collected through semi-structured interviews with the Marketing Team, Event Person in Charge (PIC), and Brand Representatives, supported by observation and documentation. Data were analyzed using the interactive model of Miles, Huberman, and Saldaña, while data validity was ensured through source and method triangulation. The findings indicate that PT Beeme Nusantara implemented an integrated IMC strategy through coordinated activities before, during, and after the event by combining advertising, social media, public relations, sales promotion, event marketing, direct marketing, mobile marketing, and personal selling. The implementation of these integrated communication activities contributed to improving brand awareness, reflected in brand recognition, brand recall, and the potential to achieve top-of-mind awareness. Furthermore, direct interactions during the event successfully created positive brand experiences through sensory, emotional, cognitive, behavioral, and relational dimensions. The study concludes that the effectiveness of IMC is determined not only by the use of multiple communication channels but also by the consistency of marketing messages and the integration of consumer experiences across all customer touchpoints. These findings contribute to the development of integrated marketing communication studies, particularly within the skincare industry targeting mothers and children.
PENGARUH KOMUNIKASI INTERPERSONAL TERHADAP KEMAMPUAN RESOLUSI KONFLIK PADA GEN Z RW 03 JATIWARINGIN Fauzan Rizki Riswanto; Sari Ekowati
Tamilis Synex: Multidimensional Collaboration Vol. 4 No. 03 (2026): Tamilis Synex
Publisher : CV Edujavare Publishing

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Abstract

This study aims to examine the relationship and influence of interpersonal communication on the conflict resolution abilities of Generation Z in RW03 Jatiwaringin. A descriptive quantitative method with an associative approach was employed. Data were collected via questionnaires distributed to 34 Gen Z respondents selected using purposive sampling. The data were analyzed using the Pearson Product Moment correlation test and simple linear regression analysis via SPSS. The correlation analysis yielded a coefficient (r) of 0.701, indicating a very strong, significant positive relationship between the variables. Furthermore, the coefficient of determination (R²) test revealed that interpersonal communication accounts for 70.1% of the influence on Generation Z's conflict resolution, while the remaining 29.3% is attributed to factors outside the model. Based on the t-test results (8.532 > 2.037) with a significance level of 0.000 < 0.05, it is concluded that interpersonal communication has a significant partial effect on conflict resolution
ANALISIS KOMUNIKASI VISUAL DALAM MENINGKATKAN ENGAGEMENT PADA AKUN INSTAGRAM @Kemnaker Muhamad Reza Pahlevi; Sari Ekowati
Tamilis Synex: Multidimensional Collaboration Vol. 4 No. 03 (2026): Tamilis Synex
Publisher : CV Edujavare Publishing

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Abstract

Instagram social media has become an effective digital communication platform for government institutions in delivering information to the public, including the Ministry of Manpower (Kemnaker) through its Instagram account @kemnaker. This study aims to analyze how visual communication used on the @kemnaker Instagram account can increase audience engagement. Visual communication in this context includes design elements such as the use of color, typography, illustration, photography, and content layout. This research uses a qualitative approach with a descriptive analysis method. Data were collected through observation of Instagram content on @kemnaker, documentation of posts, and interviews with social media managers. The data analysis technique was conducted by identifying visual communication elements and relating them to engagement levels such as likes, comments, shares, and saves. The results show that consistent, informative, and visually appealing communication plays an important role in increasing user interaction. Content with simple yet communicative design tends to be easier to understand and receives higher responses from audiences. In addition, the use of infographic formats and visual storytelling has proven to be more effective in attracting Instagram users' attention. Thus, it can be concluded that visual communication significantly contributes to increasing engagement on the @kemnaker Instagram account. Therefore, social media managers should continue to optimize visual design strategies in delivering public information.
FENOMENA PENGGUNAAN BAHASA SLANG DI KONTEN MARAPTHON DALAM MENEMUKAN IDENTITAS DIRI REMAJA SMA SANDIKTA Delfi Putri; Sari Ekowati
Tamilis Synex: Multidimensional Collaboration Vol. 4 No. 03 (2026): Tamilis Synex
Publisher : CV Edujavare Publishing

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Abstract

The rapid development of social media, particularly YouTube, has influenced adolescents’ communication patterns through the widespread use of slang in everyday interactions. One notable phenomenon is the use of slang in marathon content on the @YB YouTube channel, which has become popular among teenagers as a means of self-expression, identity formation, and social bonding. This study aims to examine the phenomenon of slang language usage in marathon content on the @YB YouTube channel and its role in shaping the self-identity of Grade XI F1 students at Sandikta Senior High School. This research employs a qualitative approach using the phenomenological method within a constructivist paradigm. Data were collected through in-depth interviews, observations, and documentation involving students who met the research criteria. The data were analyzed through data reduction, data presentation, and conclusion drawing. The expected findings indicate that the use of slang is influenced by the intensity of watching marathon content on the @YB YouTube channel, peer interactions, and digital communication culture. Furthermore, slang functions not only as a communication tool but also as a medium for developing self-identity, strengthening group solidarity, and expressing adolescents’ social identities in their daily lives.
Personal Branding Nadya Shavira Pada Instagram Dalam Membangun Kepercayaan Konsumen Camille Beauty Esa Sulistyaning Kurniaty; Sari Ekowati
Tamilis Synex: Multidimensional Collaboration Vol. 4 No. 03 (2026): Tamilis Synex
Publisher : CV Edujavare Publishing

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Abstract

Social media, particularly Instagram, has become an effective platform for building personal branding while enhancing consumer trust in a brand. This study aims to analyze how Nadya Shavira's personal branding on Instagram contributes to building consumer trust in Camille Beauty. This research employed a qualitative descriptive method with a constructivist paradigm. Data were collected through observation, in-depth interviews, documentation, and literature review. The research involved one key informant, the Social Media Specialist of Nadya Shavira, and two supporting informants who were followers of Nadya Shavira's Instagram account. Data were analyzed using content analysis based on the dimensions of personal branding, namely authenticity, differentiation, consistency, and visibility, as well as the dimensions of consumer trust, including credibility, integrity, expertise, and benevolence. The findings indicate that Nadya Shavira's personal branding successfully creates an authentic, consistent, and recognizable image through Instagram content and interactions. These dimensions contribute to strengthening consumer trust by enhancing perceptions of her credibility, integrity, expertise, and benevolence. Therefore, consistently managed personal branding on Instagram plays an important role in building consumer trust in Camille Beauty.
REPRESENTASI QUARTER LIFE CRISIS DALAM LIRIK LAGU “PERJALANAN” KARYA DANAR WIDIANTO (ANALISIS SEMIOTIKA ROLAND BARTHES) Aulia Zahra Rizquita; Silvina Mayasari; Sari Ekowati
An Nafi': Multidisciplinary Science Vol. 2 No. 4 (2025): An Nafi’
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/annafi.v2i4.987

Abstract

The phenomenon of a quarter-life crisis, marked by uncertainty, anxiety, and identity exploration among young adults, has become increasingly significant in popular culture. This study aims to reveal the representation of the quarter-life crisis in the lyrics of “Perjalanan” by Danar Widianto using Roland Barthes’ semiotic analysis. A qualitative interpretative method was applied, supported by data collection techniques such as observation, in-depth interviews with the songwriter, and documentation. The analysis involved Barthes’ three levels of signification—denotation, connotation, and myth—combined with Stuart Hall’s representation theory. The findings show that the lyrics of “Perjalanan” reflect personal experiences of life’s uncertainties, hope, perseverance, and self-reflection, which are closely associated with the characteristics of a quarter-life crisis. The connotative meaning emphasizes the importance of setting goals, overcoming challenges, and not giving up along life’s journey. Moreover, the song conveys myths about life’s struggles and the belief that hardships are temporary. Beyond its portrayal of a quarter-life crisis, the lyrics also embed values of romanticism, religiosity, and optimism that deliver a strong moral message to listeners.
STRATEGI MARKETING PUBLIC RELATIONS PT WIRADI UTAMA PACKINDO DALAM MENINGKATKAN PENJUALAN PRODUK KEMASAN SEKALI PAKAI Niea Afri Winda; Silvina Mayasari; Sari Ekowati
An Nafi': Multidisciplinary Science Vol. 2 No. 4 (2025): An Nafi’
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/annafi.v2i4.996

Abstract

This study aims to explore the Marketing Public Relations (MPR) strategy implemented by PT. Wiradi Utama Packindo in increasing the sales of disposable food and beverage packaging products. The research method used is qualitative with a case study approach. Data were collected through in-depth interviews, observation, and documentation. The findings indicate that PT. Wiradi Utama Packindo applies a marketing communication strategy that includes advertising, sales promotion, events and experiences, public relations, direct marketing, interactive marketing, word of mouth, and personal selling. These strategies are carried out using the Pull, Push, and Pass approach as part of the marketing communication mix model. The MPR strategy has proven effective in increasing brand awareness, engagement, and sales, particularly through digital platforms such as TikTok and Shopee. The study concludesthat the synergybetweenmarketing and public relations helps build a positive corporate image and strengthens customer loyalty. The researcher recommends that the company develop a CRM system and expand its promotion to offline media and collaborate with digital influencers.
STRATEGI KOMUNIKASI PEMASARAN KAKAKU COFFEE SHOP MELALUI MEDIA SOSIAL INSTAGRAM DALAM MENJAGA HUBUNGAN BAIK DENGAN PELANGGAN Reza Fachrezi; Silvina Mayasari; Sari Ekowati
An Nafi': Multidisciplinary Science Vol. 2 No. 4 (2025): An Nafi’
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/annafi.v2i4.999

Abstract

This study is based on the growing role of social media, particularly Instagram, in the marketing communication strategies of coffee shops. The research fills a gap in the understanding of digital relationship marketing in MSME (UMKM) contexts, which remains underexplored. This qualitative descriptive study employs interviews and observations with the owner and social media specialist of Kakaku Coffee. Findings reveal that Kakaku Coffee uses Instagram strategically through interactive content, features like Reels, Stories, and Feed, as well as monthly events such as “Kakacult”. Although Meta Ads are used with a limited budget, organic strategies prove more effective in fostering customer engagement. The discussion highlights how warm communication, consistent visuals, and customer involvement through reposts and comments significantly contribute to brand loyalty. The study concludes that Instagram is an effective tool for building long-term relationships with customers. It is recommended that Kakaku Coffee expand CSR programs, optimize TikTok, and establish a clearer customer feedback system.
Co-Authors Aulia Zahra Rizquita Clara Callista Ohello Delfi Putri Esa Sulistyaning Kurniaty Fauzan Rizki Riswanto Gita Adinda Tofan Mariska Salsabila Azzahra Muhamad Reza Pahlevi Muhammad Yassin Mukhlish Muhammad Maududi Niea Afri Winda Reza Fachrezi Silvina Mayasari